翻译技术速递The 2023 ATC UK Language Services Industry Report is the go-to publication on the size and state of the UK market for language services. 查看全文
The Nimdzi 100 ranks the top language service providers (LSPs) on the market by revenue as well analyzing trends in the language industry. 查看全文
In this webinar co-hosted by Nimdzi and Xillio, we look at technology around localization and connectivity. 查看全文
The UK Language Services Industry Report by ATC is the go-to publication on the size and state of the UK market for language services. 查看全文
Continuous growth and fragmentation have been the key characteristics of the language services market. Let's see what the data says. 查看全文
The results of the Slator 2020 survey of Indian translation companies reveals machine translation adoption, top translation tools, e-learning and e-commerce localization trends, and much more. 查看全文
The results of the Slator 2020 survey of Indian translation companies reveals machine translation adoption, top translation tools, e-learning and e-commerce localization trends, and much more. 查看全文
Because of the COVID-19 pandemic, computers and smartphones are one of the few mediums people use to stay connected. This presents ripe website traffic opportunities. 查看全文
Expanding your business into a global market requires hiring employees from new regions. While there’s no one-size-fits-all global expansion program, developing an effective localization strategy can help ensure that your teams are aligned and enabled with the right resources. An effectively localized L&D strategy should incorporate what employees expect: a seamless, asynchronous or hybrid training experience. You’ll want to empower your new employees while considering different laws, regulations, and workplace expectations in each market. In today’s blog post, we’ll explore the benefits of eLearning localization and provide a 5-step checklist to get started. 3 Benefits of eLearning Localization 1. Empower Your Employees for Success Employees need to understand not only the company values, but also their roles and expectations in the workplace. However, if not given in their language of choice, this information can get muddled and miscommunicated. That said, eLearning localization paves the path for global employee success by creating engaging and personalized training in languages they’re most familiar and comfortable with. The result? Higher retention of new skills and information that can be applied to their roles. 2. Create Safe Workplaces When entering a new market, you’ll need to take care of your employees and create a safe working environment. This means complying with up-to-date workplace safety and conduct regulations, and putting the proper safeguards in place to protect your employees. It’s especially important that more sensitive topics, such as anti-harassment, aren’t misunderstood or lost in translation. eLearning localization ensures that your employees are properly trained to recognize and deal with workplace hazards. They’ll also better understand what is appropriate workplace behavior. As you foster a safe workplace, your employees will feel more valued and committed to your company. 3. Positively Impact the Business’ Bottom Line You might’ve noticed that successful global enterprises pour a lot of resources into their HR department. Maintaining high employee satisfaction and retention can make a huge difference in reducing the amount of money and time spent on hiring and training new workers. That said, creating locale-specific courses and open lines of communication channels that are in your employees preferred languages are key to making your workforce feel valued and empowered. As a result, your employees will feel safe and comfortable to proactively express any feedback or grievances to the company. Early signs of employee turnover will allow your organization to resolve any conflicts, such as poor management, lack of advancement, or limited work-life balance, before it becomes a widespread issue that hurts your bottom line. 5-Step Checklist to Get Started It’s time to plan an effective approach towards your company’s localization and global L&D initiatives. Here are 5 critical steps to bear in mind. Step 1: Select the Right Partner The eLearning localization partner you choose should be aligned with your company objectives. For the best experience and results from your L&D translation strategy, you should ideally find a collaborative and active GX partner that can help you outline what success looks like. When picking a vendor, ask what project management tools they use for optimization. Can they meet your budget and deadline needs through affordable pricing and reasonable turnaround times? How effectively do they track relevant key performance indicators (KPIs)? Finally, you should find a partner that leverages AI-enabled technologies to optimize efficiencies, accuracy, and speed. A good GX partner will offer you the best bang for your buck, while ensuring translation quality, accuracy, as well as impact. Step 2: Understand Your Market Market research is even more critical than usual in this case. Entering a market in a new region means you need to understand nuances in culture, laws, and regulations in each locale. Otherwise, you may be at risk of alienating your new audience and hires. Respecting and addressing market-specific workplace expectations is often difficult without subject matter experts. For companies that want to cultivate a healthy work environment compatible with the new market, investing in market research should be a priority. Step 3: Understand Your Employees There are optimal ways to communicate and interact in every kind of relationship. For businesses, you need to understand the company-employee relationship. If your team is prioritizing employee training content it may be helpful to mirror successful teacher-student or mentor-mentee relationships or teaching styles in the region. To create the foundation for success, consider the following questions: • How should information best be shared between the parties? • What work culture do you want to foster vs. what is the local attitude towards your kind of work culture? • What are cultural differences to know and faux pas to avoid? For example, in America, work-life balance is a priority. Employees expect to be able to clock out, and depending on the industry or team, it’s common for coworkers not to socialize often outside of work hours. However, Japanese work culture prioritizes team bonding to optimize collaboration and networking – it’s essentially socially expected for workers in Japan to hang out and party after work. If your company wants to succeed in a new region with new hires, it’s important to get a good understanding of expected differences. To better understand your employees, you can hire a knowledgeable consultant. In post-pandemic times, many businesses have decided to offer hybrid and online training courses to facilitate learning and meet the needs of employees. Step 4: Invest in Scalable Technologies Scalability will enable you to grow as your sales volume increases in the new market. When it comes to eLearning localization and L&D, it’s a good idea to invest in future-friendly, advanced technologies such as: • AI-enabled translations: skilled linguists review AI-generated translation suggestions instead of starting from scratch. • Contextual AI models: retraining models enable higher accuracy, greater consistency, and closer alignment to each customer’s specific brand voice. • Large language models: deliver translations with higher accuracy, ultimately driving improved translation quality and increased translation velocity. • Connectors: send, receive, and monitor the status of translated content directly in existing systems (i.e CMS or LMS) and workflows. Step 5: Measure KPIs and Optimize This final step should be done over and over again. You want to continuously look at KPIs to ensure you’re on the right track and that your localized eLearning content is resonating with your employees. The businesses with the most impressive longevity, relevance, and success will repeatedly optimize their localization and L&D strategy based on the insightful metrics and data they collect. KPIs to measure include: • Employee Retention and Engagement • Knowledge Retention and Application • Business Productivity and Performance • Training Efficiency and Pace (e.g. time spent on each course) • Employee Feedback & Reviews Final Takeaways Engaging global experiences and successful L&D programs feed into each other to generate successful outcomes. Lilt’s Global Experience platform is the leading AI solution for good reason: We offer high-quality, AI-powered localization services at an affordable price so you can focus on creating an exceptional global L&D program. Request a live demo today. 查看全文
How are businesses and industries doing amidst the coronavirus pandemic? How can your business adapt? Going online might be your best option. 查看全文
It’s a bit late to call this a midyear check-in, but in the spirit of transparency we still thought it was a grand time for an update from the GALA team. We have the pleasure of engaging with many of you through SIG meetings, GALA Academy sessions, webinars, emails, and the occasional phone call, but we don’t often cover the business details of the association when we connect. Let’s get started where it matters most. GALA’s Value The global language industry plays a critical role in business and communication. It makes significant contributions to world economies and improves the lives of users everywhere. Yet, it faces specific existential threats requiring adaptation and evolution. You have all certainly experienced this firsthand. GALA helps organizations adapt and evolve by delivering programs that educate and inform. We create a steady stream of future-oriented and human-centric content. We build collaborative communities committed to advancing professionalism. And we work to raise the profile of the global language industry. In short, GALA tries to ensure that our industry remains relevant and robust now, and in the future. Whether you want to train your staff or promote your company, a GALA membership enables it. Joining GALA as a member organization means everyone gets access to learning opportunities (there is no limit on headcount). It means your organization can leverage GALA’s significant global audience (31K LinkedIn followers, 7.5K monthly website visitors, nearly 16K email subscribers) with free visibility and promotional opportunities. And it means that you can connect with peers around the globe for knowledge-sharing and networking. Membership in GALA – Dues Tiers As a membership organization (officially called a trade association), GALA relies on member dues for nearly half its annual revenues. Our annual conference, sponsorships, educational programs like GALA Academy, and paid advertising comprise the rest. This is typical for trade associations. In January 2023 we implemented a new tiered dues model based on a company’s self-reported revenues or, in the case of client-side members, departmental budget. The purpose behind the change was to make membership more equitable. It stands to reason that a company earning a few hundred million in revenues can (and should) pay more than a company with less than one million. And while revenues and headcount are not precisely correlated, it was the model that made the most sense to GALA’s leadership and membership – and we considered many. If you’d like a refresher, please review my blog and video from last year. Halfway through the year and six months into our new dues model, we have some facts and figures (and concerns) to share. Mid-year Membership Figures After several years of growing membership numbers, the total number of industry member organizations has been steadily dropping since 2019. The number of paying members (which excludes academic institutions) has declined 14%. Proportionally, LSC members have declined 17%, while client-side members have had a marginal increase of 3% since 2019. Rest assured, this does not constitute a threat to GALA’s existence, but it is a concerning trend that we would like to see reversed. Furthermore, we are seeing what appears to be significant underreporting of annual revenues, demonstrated by our Tier 1 renewal rate hovering at 231%. For those of you who don’t love numbers, it means that members from other Tiers are choosing to renew at the Tier 1 rate (i.e., the lowest rate). (*) The maximum should be (or would normally be) limited to 100%. As you can see, it looks like we have more member education to do on the new dues structure. One reason for this mid-year check-in is to appeal to members to learn and understand our new approach to dues and to select the appropriate tier when renewing or joining. Mid-year Financial Data Despite flagging membership numbers, GALA’s financial position is strong and stable. Thanks to a successful annual conference, and the support of many sponsors and exhibitors, our revenues are comparable to pre-pandemic levels. Projections for Q4 show a modest net profit which will be used to rebuild reserves that were depleted during the pandemic. Looking Ahead – GALA’s Strategic Priorities Last year, the GALA board developed new strategic priorities for the association, focusing on 2023-2025. It involved a thorough look at trends, threats, and opportunities and consideration of what our members most need from their association. You can review the priorities here. These strategic priorities are the GALA team’s guiding light – all our programs and content must align with the priorities, and they are the standard against which all activities are measured. We welcome your input and comments, and we hope and anticipate that you will see the relevance and timeliness of these priorities. Summary GALA is considered a valuable resource by hundreds of companies and thousands of individuals around the globe. We are respected as an unbiased source of current information and education, a platform for professional growth and development, and maybe most importantly, a thriving community of people who care deeply about their profession. We’re grateful for your membership and for your engagement. And if you think you should be engaging more, you’re right ! Please check out our event calendar and visit the Knowledge Center to find interesting content. Consider joining a SIG that interests you. There is so much you can do, learn, and share through GALA. We look forward to connecting with you for the rest of 2023 and beyond. 查看全文
Online learning is becoming more common as remote and hybrid models take over the workplace. Learn how Lionbridge can help you develop, translate, and host eLearning content in every language. 查看全文