An Update from the GALA Team

来自GALA团队的更新

2023-08-24 19:50 GALA

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It’s a bit late to call this a midyear check-in, but in the spirit of transparency we still thought it was a grand time for an update from the GALA team. We have the pleasure of engaging with many of you through SIG meetings, GALA Academy sessions, webinars, emails, and the occasional phone call, but we don’t often cover the business details of the association when we connect. Let’s get started where it matters most. The global language industry plays a critical role in business and communication. It makes significant contributions to world economies and improves the lives of users everywhere. Yet, it faces specific existential threats requiring adaptation and evolution. You have all certainly experienced this firsthand. GALA helps organizations adapt and evolve by delivering programs that educate and inform. We create a steady stream of future-oriented and human-centric content. We build collaborative communities committed to advancing professionalism. And we work to raise the profile of the global language industry. In short, GALA tries to ensure that our industry remains relevant and robust now, and in the future. Whether you want to train your staff or promote your company, a GALA membership enables it. Joining GALA as a member organization means everyone gets access to learning opportunities (there is no limit on headcount). It means your organization can leverage GALA’s significant global audience (31K LinkedIn followers, 7.5K monthly website visitors, nearly 16K email subscribers) with free visibility and promotional opportunities. And it means that you can connect with peers around the globe for knowledge-sharing and networking. As a membership organization (officially called a trade association), GALA relies on member dues for nearly half its annual revenues. Our annual conference, sponsorships, educational programs like GALA Academy, and paid advertising comprise the rest. This is typical for trade associations. In January 2023 we implemented a new tiered dues model based on a company’s self-reported revenues or, in the case of client-side members, departmental budget. The purpose behind the change was to make membership more equitable. It stands to reason that a company earning a few hundred million in revenues can (and should) pay more than a company with less than one million. And while revenues and headcount are not precisely correlated, it was the model that made the most sense to GALA’s leadership and membership – and we considered many. If you’d like a refresher, please review my blog and video from last year. Halfway through the year and six months into our new dues model, we have some facts and figures (and concerns) to share. After several years of growing membership numbers, the total number of industry member organizations has been steadily dropping since 2019. The number of paying members (which excludes academic institutions) has declined 14%. Proportionally, LSC members have declined 17%, while client-side members have had a marginal increase of 3% since 2019. Rest assured, this does not constitute a threat to GALA’s existence, but it is a concerning trend that we would like to see reversed. Furthermore, we are seeing what appears to be significant underreporting of annual revenues, demonstrated by our Tier 1 renewal rate hovering at 231%. For those of you who don’t love numbers, it means that members from other Tiers are choosing to renew at the Tier 1 rate (i.e., the lowest rate). (*) The maximum should be (or would normally be) limited to 100%. As you can see, it looks like we have more member education to do on the new dues structure. One reason for this mid-year check-in is to appeal to members to learn and understand our new approach to dues and to select the appropriate tier when renewing or joining. Despite flagging membership numbers, GALA’s financial position is strong and stable. Thanks to a successful annual conference, and the support of many sponsors and exhibitors, our revenues are comparable to pre-pandemic levels. Projections for Q4 show a modest net profit which will be used to rebuild reserves that were depleted during the pandemic. Last year, the GALA board developed new strategic priorities for the association, focusing on 2023-2025. It involved a thorough look at trends, threats, and opportunities and consideration of what our members most need from their association. You can review the priorities here. These strategic priorities are the GALA team’s guiding light – all our programs and content must align with the priorities, and they are the standard against which all activities are measured. We welcome your input and comments, and we hope and anticipate that you will see the relevance and timeliness of these priorities. GALA is considered a valuable resource by hundreds of companies and thousands of individuals around the globe. We are respected as an unbiased source of current information and education, a platform for professional growth and development, and maybe most importantly, a thriving community of people who care deeply about their profession. We’re grateful for your membership and for your engagement. And if you think you should be engaging more, you’re right ! Please check out our event calendar and visit the Knowledge Center to find interesting content. Consider joining a SIG that interests you. There is so much you can do, learn, and share through GALA. We look forward to connecting with you for the rest of 2023 and beyond.
现在称之为年中检查有点晚了,但本着透明的精神,我们仍然认为这是GALA团队更新的好时机。我们很高兴通过SIG会议、GALA学院会议、网络研讨会、电子邮件和偶尔的电话与你们中的许多人接触,但我们在联系时并不经常涉及协会的业务细节。让我们从最重要的地方开始。 全球语言行业在商业和沟通中发挥着至关重要的作用。它为世界经济做出了重大贡献,并改善了世界各地用户的生活。然而,它面临着具体的生存威胁,需要适应和发展。你们肯定都亲身经历过。 GALA通过提供教育和信息的计划来帮助组织适应和发展。我们创造了源源不断的面向未来和以人为本的内容。我们建立协作社区,致力于推进专业化。我们致力于提升全球语言行业的知名度。简而言之,GALA试图确保我们的行业现在和未来都保持相关性和稳健性。 无论您是想培训员工还是推广您的公司,GALA会员都可以实现。加入GALA作为成员组织意味着每个人都可以获得学习机会(人数没有限制)。这意味着您的组织可以利用GALA的重要全球受众(31,000 LinkedIn粉丝,7,500每月网站访问者,近16,000电子邮件订阅者)提供免费的可见性和促销机会。这意味着您可以与全球各地的同行进行知识共享和联网。 作为一个会员制组织(正式名称为贸易协会),GALA每年收入的近一半依赖于会员会费。我们的年度会议,赞助,教育计划,如GALA学院,和付费广告组成的休息。这是典型的行业协会。 2023年1月,我们实施了一项新的分层会费模式,该模式基于公司自行报告的收入,或客户端会员的部门预算。修改的目的是使成员资格更加公平。一家收入数亿美元的公司可以(也应该)比一家收入不到100万美元的公司支付更多的费用,这是理所当然的。虽然收入和员工人数并不完全相关,但这是对GALA的领导和成员最有意义的模式-我们考虑了许多。如果你想重温一下,请回顾一下我去年的博客和视频。 在我们的新会费模式实施的一年零六个月中,我们有一些事实和数据(以及担忧)要分享。 经过几年的会员数量增长,行业会员组织的总数自2019年以来一直在稳步下降。付费会员的数量(不包括学术机构)下降了14%。从比例上看,LSC成员减少了17%,而客户端成员自2019年以来略有增加3%。请放心,这并不构成对GALA存在的威胁,但这是一个令人担忧的趋势,我们希望看到扭转。 此外,我们还看到了年收入的严重漏报,我们的一级续约率徘徊在231%。对于那些不喜欢数字的人来说,这意味着来自其他Tier的成员选择以Tier 1费率续订(即,最低价)。 (*)最大值应(或通常)限于100%。 正如你所看到的,看起来我们有更多的成员教育做新的会费结构。此次年中报到的一个原因是呼吁会员学习和了解我们的会费新方法,并在更新或加入时选择适当的等级。 尽管会员人数不断下降,但GALA的财务状况强劲而稳定。得益于成功举办的年度会议,以及众多赞助商和参展商的支持,我们的收入与疫情前的水平相当。对第四季度的预测显示,净利润温和,将用于重建在大流行期间耗尽的储备。 去年,GALA董事会为协会制定了新的战略重点,重点是2023-2025年。它涉及对趋势、威胁和机遇的全面审视,并考虑我们的成员最需要从他们的协会中获得什么。您可以在此处查看优先级。 这些战略优先事项是GALA团队的指路明灯-我们所有的计划和内容都必须与优先事项保持一致,它们是衡量所有活动的标准。我们欢迎你们的投入和评论,我们希望并期望你们将看到这些优先事项的相关性和及时性。 GALA被全球数百家公司和数千名个人视为宝贵的资源。我们被尊重为当前信息和教育的公正来源,专业成长和发展的平台,也许最重要的是,一个蓬勃发展的社区,由非常关心自己职业的人组成。 我们很感谢你的加入和参与。如果你认为你应该参与更多,你是对的!请查看我们的活动日历并访问知识中心以查找有趣的内容。考虑加入一个你感兴趣的SIG。你可以通过GALA做很多事情,学习和分享。我们期待在2023年剩余时间及以后与您联系。

以上中文文本为机器翻译,存在不同程度偏差和错误,请理解并参考英文原文阅读。

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