Why UX Designers Should Consider Users’ Culture


2024-04-12 13:24 multilingual


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Judging something or someone is extremely easy. We use adjectives such as rude, beautiful, strange, or logical more often than we might think. However, all these words carry a strong cultural bias. What we consider pretty or normal depends on when and where we live. It’s a perception we share with people who have the same background or culture as us, but it may differ significantly when compared with someone else’s. Culture defines how we do things — our standards, values, and the way we coexist. Each culture has its own dynamics and principles, some written and many others unwritten. It can appear contradictory and confusing from the outside, but for better or worse, it plays a key role in our lives. We cannot disconnect anything we do from those values and assumptions. When designing user interfaces (UI) or user experiences (UX) in a multicultural context, we should be aware of our own culture, assumptions, and biases. As Ruben Pater says in “The Politics of Design,” “In a global world, we can no longer assume that our audience shares the same visual language and values.” In the design field, many professionals are trying to understand the role of culture and how we can adapt our designs to better connect with people from all over the world. Many are considering research at the intersection of language, culture, and design, such as: Lera Boroditsky’s studies on how the language we speak influences how we process information; Roberto Caldara’s research on how cultural factors shape eye movements when looking at a face; and Trey Hedden and John D. Gabrieli’s study on how our culture affects perception. In “Cultures & Organizations, Software of the mind,” Geert Hofstede created six cultural dimensions to explain the major differences we might find between cultures: Understanding culture and its influence is crucial in order to engage with our users, as it will help designers to create more empathic and inclusive products. Cultural sensitivity not only enhances the effectiveness of design, but also fosters meaningful connections across borders, enriching global interactions and experiences.
判断一个人或一件事是非常容易的。我们使用粗鲁、美丽、奇怪或合乎逻辑等形容词的频率比我们想象的要高。然而,所有这些词语都带有强烈的文化偏见。我们认为什么是美丽的或正常的,取决于我们生活在什么时候和什么地方。这是我们与具有相同背景或文化的人共享的一种看法,但与其他人相比可能会有很大不同。 文化定义了我们做事的方式--我们的标准、价值观以及我们共存的方式。每一种文化都有自己的动力和原则,有些是成文的,还有许多是不成文的。它可能从外部看起来矛盾和混乱,但无论好坏,它在我们的生活中起着关键作用。我们不能将我们所做的任何事情与这些价值观和假设脱节。 在多元文化背景下设计用户界面(UI)或用户体验(UX)时,我们应该意识到自己的文化、假设和偏见。正如Ruben Pater在《设计的政治》中所说:“在一个全球化的世界里,我们不能再假设我们的观众分享相同的视觉语言和价值观。 在设计领域,许多专业人士都在试图理解文化的作用,以及我们如何调整我们的设计,以更好地与来自世界各地的人们联系。许多人正在考虑研究语言,文化和设计的交叉点,例如: Lera Boroditsky关于我们所说的语言如何影响我们处理信息的研究; 罗伯托·卡尔达拉(Roberto Caldara)关于文化因素如何影响看脸时眼球运动的研究; Trey Hedden和John D. Gabrieli关于我们的文化如何影响感知的研究。 在《文化与组织,心智的软件》一书中,Geert Hofstede创造了六个文化维度来解释我们可能在文化之间发现的主要差异: 了解文化及其影响力对于与我们的用户互动至关重要,因为它将帮助设计师创造更具同理心和包容性的产品。文化敏感性不仅可以提高设计的有效性,还可以促进有意义的跨界联系,丰富全球互动和体验。