The Art of Localizing Video Games

电子游戏本地化的艺术

2020-08-17 17:00 Nimdzi Insights

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Report by Miguel Sepulveda. In the past decade, video games have conquered mainstream culture. Revenue generated from video games has been growing nonstop, from USD 70.68 billion in 2012 to an expected USD 180.1 billion in 2021. The skyrocketing popularity of video games can be attributed to two primary factors. Firstly, advances in technology have allowed the overall video game industry to develop rapidly. This has created a landscape today in which studios of vastly varying sizes around the world are producing games for multiple platforms. Secondly, as we now live in a world with few digital barriers, distributing a product worldwide has never been easier. An example of this might be distributing a game in the App Store. The App Store is available in 175 countries and regions, and Apple provides support in 40 languages. In order to access this sea of opportunities there are only three requirements you need to follow: join the Apple Developer Program, configure your game’s metadata and required info in the App Store Connect record, and submit your game for review. In most cases, it takes about one to three days to receive approval. It can take up to 24 hours for your app to appear in the App Store after approval, but once your game has been listed there, it’s just one tap away from millions of potential customers. Creating a video game and making it available to millions of potential gamers is now possible thanks to a multitude of distribution channels, including Google Arcadia, Steam, app stores, PlayStation, Xbox, Nintendo Switch — a game developed in a tiny Portuguese village can easily be made available to gamers in Vietnam. The technology available to game developers today is nothing short of spectacular, and they have transformed playing video games into an amazing experience. Facial recognition technology, gesture control, high-definition displays, and virtual reality are just some examples of the incredible advances in video games made over the past few years. What about the language technology that’s used to offer an exceptional gaming experience to millions of players in their native language? Has it evolved at the same speed? Adapting a video game to the languages and cultures of the various markets continues to be one of the top recommendations for any company seeking to go global. Localizing a video game is the key to opening the door to international growth. This report will illustrate how four types of technology available within the localization industry can be integrated into game development, combining to help reach a global audience in a meaningful and impactful way. Information contained in this report
Miguel Sepulveda报道。 在过去的十年中,电子游戏征服了主流文化。电子游戏的收入从2012年的706.8亿美元开始一直在增长,到2021年有望增长至1801亿美元。 电子游戏迅猛的流行趋势可以归结为两个主要因素。 第一,技术的进步使得整个电子游戏产业得以快速发展。这一点造就了今天这样一个局面:全世界大大小小的工作室都正在为多个平台制作游戏。 第二,因为我们现在生活的世界几乎没有数字障碍,在全球范围内分销一种产品从来没有像现在这样容易。在App Store中分发一款游戏就是这样的例子。App Store在175个国家和地区均可使用,苹果还提供40种语言支持。要想获得这些机会,你只需要遵循三个要求:加入苹果开发者计划;在App Store连接记录中配置你的游戏元数据和所需信息;提交你的游戏以供审核。在大多数情况下,获得批准需要大约一到三天的时间。你的应用程序在获得批准后可能需要24小时才能在上架app Store,但一旦你的游戏在app Store上架,那么它离数百万潜在客户就只差一个点击了。 现在我们可以创造一款电子游戏并让数百万的潜在玩家接触到它,这要归功于大量的分销渠道,比如谷歌Arcadia,Steam,苹果应用商店,PlayStation,Xbox,任天堂Switch——一款在葡萄牙的小村庄开发的游戏可以很容易地提供给越南的玩家。 如今游戏开发者所能获得的技术实在是惊人,他们已经将玩游戏转变成了一种了不起的体验。面部识别技术,手势控制,高清晰度显示器和虚拟现实,这些只是过去几年的视频游戏中一些令人难以置信的进步例子。 为数以百万的玩家提供出色的母语游戏体验的语言技术又如何呢?它也在以同样的速度进化吗? 让一款电子游戏适应不同市场的语言和文化,仍然是任何寻求走向全球的公司的首要建议之一。将电子游戏本地化是打开国际增长大门的关键。 本报告将说明如何将本地化产业内可用的四种技术类型整合到游戏开发中,结合起来帮助使其为全球观众所熟悉。 本报告所载资料

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