The Complete Guide to Making Great Business Presentations in 2019


2020-01-10 23:52 Lingua Greca


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Introduction Are you ready to consume a comprehensive treasure trove of the best presentation ideas and techniques for 2019?  This ultimate guide is over 16 thousand words with nine full chapters of helpful and up-to-date information.  It takes you through the complete presentation process from start to end, including good PowerPoint presentation examples you can easily follow. It's packed with comprehensive easy-to-implement steps on making powerful business presentations quickly. It includes expert tips, great presentation design examples, actionable takeaways, and more.  Download a FREE PDF Copy of Our New eBook on Making Great Business Presentations in 2019 Be sure to bookmark this page now, so you can quickly return to this epic business presentation guide. Or, download this FREE guide as a convenient 69 page eBook PDF with quick-action checklist (for easy offline use). Table of Contents Jump ahead to any part of this tutorial guide from this Table of Contents to start learning the specifics on how to make a great business presentation in 2019: How to Make a Great (Highly Effective) Business Presentation  How to Prevent 18 Common Business Presentation Mistakes (Fails)  25+ Best Business Presentation Tips From the Experts (For Great Results in 2019) How to Plan (+Write) a Powerful Business Presentation Quickly How to Choose the Best Business Presentation Software for 2019 (+Quick Start Tips) How to Design a Killer Business Presentation Like a Creative Professional Get Maximum Audience Impact: Give (Deliver) Great Business Presentations 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation 2019 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step) Conclusion: Take Action & Make a Great Presentation (Start Now!) Chapter 1. How to Make a Great (Highly Effective) Business Presentation Your business presentation represents an investment. You've invested time in creating it, and you'll invest even more time in giving it. That's why you want to get it right. In this guide, you'll learn tips and techniques that'll help you give a successful business presentation—a presentation that people remember and that changes minds. We've gathered together a comprehensive set of business presentation tips and techniques you can really use. Learn from the experts how to make a great presentation. Study these good PowerPoint presentation examples, and follow the step-by-step instructions, and you can put together an effective presentation fast.  In this guide, you'll learn how to: Prevent Common Presentation Mistakes. Learn how to avoid common mistakes that could derail your presentation. If you're new to giving presentations, or if you haven't given a presentation in a while, you'll want to review this section carefully before you start working on your next presentation. Plan and Write an Effective Presentation. If you're one of those people who struggle to write the content for your presentation, this is for you. We'll take you through the writing process from finding the right topic to creating a written presentation. All you need to do is follow these seven simple steps. Design a Presentation With Impact. Discover the techniques that creative professionals use to build truly eye-catching slides that your audience will remember long after your presentation. Learn how layout, font choice, and color impact how your presentation is received. We'll also discuss how to properly use graphics, media, and other special effects in a business presentation. Deliver Your Business Presentation Powerfully. If giving a business presentation is the part you dread the most, you're not alone. We've got you covered. The public speaking hacks you'll learn will help you give your next presentation (and future business presentations too) with confidence. Add Those Creative Presentation Extras (Oomph). Don't miss this special section that's chock full of interesting ways to help your presentation stand out. The information here is especially useful if your audience will be listening to multiple presentations, such as at a business conference.   This guide is designed so that you can work throughout from Chapter 1 to Chapter 9 for complete business presentation training. Or, use the jump links in the Table of Contents to go directly to an area you're struggling with. Download this FREE guide now as a convenient 69 page eBook PDF with quick-action checklist. You can use this handy PDF set even when you're not connected to the internet. Chapter 2. How to Prevent 18 Common Business Presentation Mistakes (Fails) Nothing’s worse than a presentation that fails. It’s embarrassing and, even worse, it can undermine your message and damage your business brand. The question is: How can you prevent your business presentation from failing? We’ll show you exactly what to do to sidestep the most common presentation mistakes. Read this chapter to learn what to do (and not do) to avoid a hard fail: 1. No Research For a successful presentation, you’ve got to do your homework. Planning and research make the difference between a great business presentation and a bad one. Your audience can tell if you’re not current on the relevant facts. Not being familiar with your topic undermines your credibility. Try This: Before you start writing your business presentation, study for it as you would a test. Identify two to three key sources of information. Read each and take notes. Highlight key facts and points. 2. Reading Your Speech Too many speakers read their presentation directly from their speaker notes or, even worse, from index cards. Reading a presentation leads to an unnatural speaking style and interferes with your audience rapport. Try This: Practice your speech so you can say it without looking at your speaker notes. That way you can recall it from memory and deliver naturally. (It’s okay to have your speaker notes on hand in case you get stuck though.) 3. Not Enough Practice      Practice makes the difference between a so-so business presentation and a great business presentation. Too many business professionals are tempted to skip the practice because they're too busy. Don't make this mistake!  Fortunately, there are ways to work practice into your busy schedule. Try This: A week before your business presentation, start practicing your speech three times a day: first thing in the morning, once at lunch, and again in the evening. Give at least one of those speeches in front of a friend or family member who can provide constructive criticism. We'll share more techniques about how to do a good job presenting your presentation later. In the meantime, learn more about how to effectively practice your speech in this tutorial: Presentations How to Get Better At Public Speaking (Improve With Practice) Laura Spencer 4. Going Over Your Time For most presentations, you’ve got a set amount of time to give your speech. Going over your assigned time is annoying for your audience. It’s also upsetting for the speaker who comes after you and doesn’t have enough time to finish. One of the most common causes of going over your allotted time is trying to cover material that’s not really related to your core message. Try This: Unleash your inner editor. Read through your presentation with a critical eye. Delete anything that’s not part of your core message. 5. Bad Body Language When you give your presentation, you’re speaking with your words. But there’s another way you’re communicating to your audience that you may not even be aware of. A UCLA study shows that what you say through your body language is as important as the actual words you say. Research shows that over half of your message is conveyed through non-verbal communication.  A stiff, nervous posture or awkward, nervous gestures can signal that you’re not confident about what you’re saying. Try This: Smile during your speech. Smiling does more than just make you look friendly. According to Psychology Today, smiling releases neurotransmitters that’ll help you relax. The more relaxed you are, the more natural your body language will be. 6. Failure to Make Eye Contact Speakers who make regular eye contact with audience members are perceived as being more trustworthy. Unfortunately, many speakers are too nervous and forget to make eye contact. Or they’re too shy. Try This: Does the idea of looking at someone in the audience make you nervous? No worries. This trick will get you through. Choose three points on the wall behind the audience. Take turns looking briefly at each point as you speak. 7. Lack of Conviction If you don’t believe or care about what you’re talking about, how do you expect to convince your audience that it’s important? When it comes to credibility, sincerity and conviction are important. Make sure that you're confident about the truth and importance of your information. Try This: It’s time to get honest. Review your presentation carefully and ask yourself: "Do I really care about this?" If your answer is “no,” you’re presenting the wrong message. 8. Bad Design   A poor presentation design is just as distracting as poor delivery. You don't want your audience spending so much time focusing on how awful, cluttered, or sloppy your presentation looks that they don't hear what you’ve got to say. How your presentation looks is important. It should appear polished and professional—a look you can’t easily get from free presentation templates. Try This: Check out the great professional presentation templates available on Envato Elements and GraphicRiver. Each template is carefully created by a professional designer to take advantage of the latest presentation design tools and trends. 9. Not Enough Visuals According to BrainRules by John Medina, you’re far more likely to remember information presented with a graphic or photo. After three days, most listeners only retain about 10% of what they’ve heard. However, when a visual is added, the percentage of information retained increases dramatically—to 65%. Try This: When you can use an image (such as a graph, chart, or photo), do it. If you’re short on professional images, Envato Elements is a good source for professional photos and other types of high-quality graphics. 10. Too Much Text on a Slide The fewer words you use, the better. Your audience isn’t going to read (or remember) long blocks of text. So, keep it brief. What's even worse: presenters often make their text smaller to get more on a slide—making the slide even less readable. You want to avoid this in your presentation slides.  For a problem example of what I mean, take a look at this slide below: Note: This presentation slide example uses The X Note – PowerPoint Template from Envato Elements. (You can readily cut the text down in this slide.) Try This: Keep the total number of words per slide to under 25. If there are more than 25 words, edit the text until you get the number of words on the slide down below 25. 11. Slide Text Too Small to Read How small is too small? Most experts agree that body text of less than a 24-point font for a business presentation is too small to read. Look at the difference in readability in the two PowerPoint presentation examples below. Now imagine looking at those slides from across a crowded room. Take a look at the problem presentation slide above. The headings are done in a 24-point font, and the body text is in a 14-point font. That's hard to read. In contrast, the headings below use a 48-point font, and the body text uses a 24-point font. It's quite a bit larger and easier to read. Note: These presentation slide examples use The X Note – PowerPoint Template from Envato Elements. Try This: Choose a 28- to 32-point font for your body text, and 32 to 48 points for your headings and subheadings. That way, your audience can read your slides from across a large room. 12. Not Using a Legible Font The most readable fonts for presentations are sans serif, such as these: Arial Tahoma Veranda Gill Sans Helvetica Open Sans Avoid script and novelty fonts at all costs as they are extremely hard to read. Look at the PowerPoint presentation example below. Which example is easier to read? Note: These presentation slide examples use The X Note – PowerPoint Template from Envato Elements. A sans serif font appears simpler and easier to read on projection screens. It lacks the extra serifs (small lines at the ends of characters) that are typically added to print font designs. Try This: Replace novelty fonts in your business presentation with more readable sans serif font types. If you’re not sure whether the fonts on your slides are readable, ask a friend or colleague for their opinion. 13. Too Many Lists Many presentations have too many lists: both bulleted and numbered. Yet studies show that lists don’t work well. In a 2014 study on visualization versus text from The International Journal of Business Communication, subjects who were shown a graphic recalled concepts more easily than those shown a bulleted list. Try This: Use lists sparingly. Shorten lists or create a single slide for each list item. Better yet, use a graphic to explain a presentation idea instead of words. 14. Technical Problems If your equipment fails, you'll have a tough time giving your presentation. The best time to find out that your equipment isn’t working isn’t the day of the presentation. You won’t have adequate time to make alternate arrangements. Try This: Go to your speaking venue the day before your presentation. Hook up your laptop (or other device) to the presentation system. Notice anything that doesn’t work and arrange to get backup equipment. Also, test any equipment you’ll be using during your speech. 15. Not Relating to Your Audience A huge presentation mistake many speakers make is addressing their business presentation to the wrong audience. The only way to really be sure that your presentation is geared to your audience is to find out as much as you can about them. You can't engage your audience or hold their attention if you don't really know who you're going to be speaking to. Try This: If the presentation is for an organization you don’t normally attend, arrange to attend a meeting before the one in which you’ll give your presentation. Get to know your audience as well as possible before presenting. 16. No Next Steps You’ve finished your presentation, but your audience is left hanging. What should they do next? The next step may seem obvious to you, but your audience hasn’t made the connection—so they do nothing. Try This: Be blunt. Tell the audience exactly what action to do next and how to go about doing it. Provide any details they need to take the next step. 17. Poor Choice of Content Another common presentation mistake is including content that isn’t right for a presentation. The topic may be too broad to cover in the time that’s allowed, or your audience may not have the background needed to understand the topic. Or you may be using terms your audience doesn’t understand. Try This: Review your business presentation text carefully. Explain abbreviations or technical terms you plan to use. 18. Unrealistic Expectations Having the right expectations is important. To start, you should have a clear and attainable goal. What do you expect to achieve with your presentation? If you don't know what to expect from your presentation, it's already in trouble. Another unrealistic expectation is thinking that your listeners will remember all, or nearly all, of the material you present. Try This: Decide on the purpose of your speech. Is your purpose to convince investors to take a chance on your startup? Or is it to persuade customers to buy your product? Include what you need to achieve your goal and leave out the rest. 3 Newsworthy Public Business Presentation Mistakes (With Real Examples) You’ve just learned how to avoid the most common presentation mistakes. And in case you’re thinking that these types of presentation mistakes don’t happen often—think again. Business presentation failure is much more common than you might imagine. Here are three common (and even famous) business presentation mistakes: This famous presentation example just goes to show that equipment failure can happen to anyone. Former Microsoft executive Steven Sinofsky was giving a speech to launch the new Surface tablet—when suddenly the equipment stopped working. Sinofsky did his best to get through the situation gracefully, quickly swapping the non-working device for another. You can see the presentation here: It looks as if this presenter had a lot of great data to share. It’s too bad that they felt compelled to put 14 bullet points (in a small font) on a single page. Hopefully, the audience was interested enough in the topic to stay engaged: You’ve seen this common presentation mistake on television a dozen times. A celebrity or public figure is giving a speech, and suddenly they stop. What happens next makes all the difference in the world. A good tactic when you forget part of your speech is to simply admit it to the audience and take a minute or two to recover. Even experienced speakers sometimes forget what to say. Watch the news clip below as a news reporter forgets his lines, and notice how he handles it: Admitting you made a presentation mistake makes you seem relatable to the audience. So, what’s the worst thing you can do when you forget what to say next? According to most experts, your audience will see right through it if you try to pretend nothing is wrong. You've just learned about 18 common business presentation mistakes and how to avoid them. Learn even more here: Presentations 15 Bad Business Presentation Mistakes (And How to Avoid Poor Results) Brad Smith SlideShare 18+ Best PowerPoint SlideShare Presentation Examples (For 2019) Laura Spencer You might be wondering:  That’s what I’m going to cover next in this guide. You’ll learn additional presentation tips and techniques to help you create a great business presentation. We’ll also explain how to avoid business presentation mistakes in more depth. Chapter 3. 25+ Best Business Presentation Tips From the Experts (For Great Results in 2019) You want to learn how to give an effective presentation, and you want to learn fast! The best way to learn something is from someone who’s already doing it successfully. That’s why we’ve gathered over 25 great presentation tips from public-speaking experts from around the world. Look no further for winning presentation ideas. Get unique insights from the business presentation tips for public speaking that we’ve gathered here—from presentation tips on how to prepare yourself to presentation skills tips for what to do on the day of your presentation and beyond.  I’ve divided these presentation tips into: Tips for Before Your Presentation Tips for During Your Presentation Tips for After Your Presentation Are you ready to start learning from these effective presentation (skills) tips? Let’s get started… Effective Business Presentation Tips for Before Your Speech Get started quickly with these expert tips for a good presentation: Pay extra attention to how you begin and end your business presentation. Your beginning and ending make the biggest impact on your audience. Textbook author and speaking instructor Mark Powell points out the importance of the opening and close as follows: For Powell’s whole lesson on how to effectively open and close a presentation, view his video (including business presentation examples): Find even more effective presentation tips about starting and closing a presentation here: Presentations Make an Impact—How to Start a Presentation Strong and End Powerfully Julia Melymbrose If you're practicing your presentation from the comfort of your armchair, you're doing it wrong. Jennefer Witter, the CEO/Founder of the Boreland Group Inc., explains:  Read the rest of Witter’s advice on how to prepare for a presentation in this article on the Ellevate Network. This Envato Tuts+ tutorial provides more excellent presentation skills tips for rehearsing your business presentation: Presentations How to Get Better At Public Speaking (Improve With Practice) Laura Spencer To succeed in business, communication skills—speaking and writing—are key. Don’t make the mistake of overlooking these vital areas. Indra Nooyi, board member at Amazon and former PepsiCo executive, said: Read more about what Nooyi had to say about the importance of investing in communication skills in this Forbes article.  You may be used to writing business papers and reports that are meant to be read. But what works for a written report won’t work for a live audience. Senior communications executive Karen Addis puts it like this:  You’ll find more effective business presentation tips from Addis on the GuideStar blog. We'll also share exactly how to write an effective presentation later in this guide. An outline is a key element to help you get started. A good outline helps you organize your speech. It also helps ensure that you don't leave any presentation ideas out. 2001 Toastmasters world champion speaker Darren LaCroix calls an outline:  Today, LaCroix trains others on how to speak successfully through his Stage Time University training program. For more on what LaCroix has to say about outlines, watch the YouTube video here: Too many speakers focus their presentation on themselves. They make the speech about what they’re trying to say or how they feel. Your presentation is not about you. Author and blogger Seth Godin points this out:  Read Godin’s entire blog post to discover more about speaking in public. Your audience won’t get your message unless you’ve focused in on it. Figure out what your message is before you give your presentation. Speech and message coach Michelle Mazur explains: Mazur is the author of several books on speaking and thought leadership. Mazur also founded a company that helps speakers and businesspeople become thought leaders. Storytelling is a powerful way to get your audience’s attention—and keep it. Learn how to tell a good story, and your presentation will be better for it. Lisa Bloom is a consultant, trainer, and author of Cinderella and the Coach - the Power of Storytelling for Coaching Success! Bloom also has an extensive background in training and development in large, multinational organizations. Here’s what Bloom’s got to say about the importance of storytelling:  If you're giving a business presentation, you're likely selling something. Do you know what it is? If not, your presentation is already in trouble. Marissa Mayer, CEO of Lumi Labs (formerly CEO of Yahoo) puts it this way: Find more inspiring Marissa Mayer quotes at Inc. You may think you know the purpose of your business presentation, but there’s one purpose to your business presentation that’s the same no matter who's giving it. Chris Anderson is the curator of TED (the organization that gives us TED Talks) and also a TED speaker. Here’s Anderson’s insight on what all great speeches have in common: Watch Anderson explain the importance of sharing ideas and other TED Talk presentation tips below: You've almost finished your speech, but you're not done yet. Don’t assume your audience knows what to do after your presentation. You’ve got to tell them what to do next. Digital Content Strategist and international speaker Donna Moritz helps businesses leverage the power of visual storytelling and content strategy. Moritz advises that speakers provide the audience with actionable takeaways: Excellent Presentation Skills Tips to Use During Your Speech When it’s time to make your presentation, turn to these excellent presentation skills tips for public speaking. You don't have to talk all the time. Being quiet connects you with your audience. Here's what veteran speaker Dan Pallotta has to say about the value of silence: You’ll find more of Pallotta's effective presentation tips in this Harvard Business Review article. If you don’t care about your topic, your audience will pick up on that. And if you don’t care, they’re likely to wonder why they should care. Author and motivational speaker Simon Sinek discusses the importance of caring about your topic: Sinek’s TED Talk, “How Great Leaders Inspire Action,” is one of the most popular talks of all time.  In a recent interview with the Rotarian, award-winning speaker Dananjaya Hettiarachchi addressed the need for speakers to be authentic during their presentations:  Most audiences can spot it if you’re being insincere. And you’ll lose their interest. Hettiarachchi is the CEO and founder of an HR company. He’s also the 2014 Toastmasters World Speaking Champion. Read the complete interview transcript on Hettiarachchi’s blog, I See Something In You. If you’re nervous about giving your presentation, know that you’re not alone. Even the rich and successful get nervous about public speaking. According to The Times, British Royal Prince Harry suffers from stage fright. Here’s what that feels like in the prince’s own words: Are you nervous about your business presentation? You’re in good company. Even celebrities and public figures get nervous in front of crowds. A former NFL player for the Houston Oilers, Bo Eason today coaches people to become better presenters and storytellers. Eason describes how nerves can actually be helpful: Here’s a very real challenge many speakers face, but seldom talk about. Dry mouth. Dry mouth happens when your mouth doesn’t produce enough saliva. And it can be triggered by stress. John Zimmer, attorney and accomplished public speaker, has ten effective presentation tips to help you avoid dry mouth. Here’s our favorite from the list: I like this tip because of how practical it is. You might not always have access to water, but it's easy to slip a pack of gum into your pocket before giving a presentation.  Explore the complete list of Zimmer’s great presentation tips for dealing with dry mouth on the blog, Manner of Speaking. Every speaker dreads forgetting what they’re talking about. But Rand Fishkin offers an effective business presentation tip for just that situation: Fishkin is best known as the founder and former CEO of the popular Moz site and more recently the host of Whiteboard Friday. Fishkin is also an accomplished public speaker. Read the complete interview with Fishkin at the Wistia for Marketing blog.  Later in the guide, you'll learn how to create eye-catching slides that'll capture your listener's attention. You may not think about your voice, but your voice is an important tool for your presentation. Learning how to use it properly will make you a more effective speaker. Vocal coach to celebrities and one of the world’s leading authorities on voice, Roger Love talks about the importance of your voice: When you give your presentation, make your movements count. If you look aimless or awkward, it’ll make your audience uncomfortable. The 2018 winner of the Toastmasters World Championship of Public Speaking agrees. Ramona Smith explains how paying attention to movement helped: You can find more of Smith’s public speaking advice on Business Insider. Too many business speakers stand stiffly, making unnatural gestures. Or they fill their speech with flowery words they’d never use in real life. Famed entrepreneur Sir Richard Branson favors a different approach. Here’s the public speaking advice Branson gave (via Inc.). Effective Presentation Tips for After Your Speech The tips below help you make the most of something most business presenters forget to think about. What happens after a presentation? Here are some business presentation tips for what you should do when you're done speaking. One of the biggest questions most speakers have after their business presentation is whether it went well. Author and speech coach Suzannah Baum shares one presentation idea to find that out: You’ll find more of Baum’s insights on the blog, Bring Power to Your Words. At the end of your presentation, give your listeners a chance to ask questions. A question and answer session lets you address any concerns members of your audience have. The right answers to an important question may even close the deal. Professional communicator and author Stacey Hanke regularly gives keynote speeches and conducts workshops. Hanke highlights the importance of having a Q&A session as follows: Discover more of Stacey Hanke’s effective presentation tips in this article, The Best Way to Respond to Questions After a Presentation or Meeting. If you think of questions after your presentations as a negative, think again. If the audience is asking questions, that's actually positive, according to former executive and presentation coach Theodore May. May puts it this way: May offers even more tips for creating a great presentation in this article in the CIO digital magazine.  You’re not done when your business presentation ends. This is especially true if you made a sales presentation. Following up with key prospects after a presentation is the important step many business professionals skip. Follow-up may feel awkward, but it doesn't have to be that way. Author and sales coach Jill Konrath provides this presentation tip for connecting with prospects: Read more of Konrath’s presentation follow-up advice in the article, 3 Sales Follow-Up Strategies to Replace “Touching Base”. You’ll also find follow-up is easier if you’ve got something your prospect is interested in to talk about. To improve your presentation skills, ask for feedback. Then listen to it. Feedback lets you know how you did with your presentation. It also tells you what you should do differently the next time. Founder of Global Public Speaking and Harvard lecturer Allison Shapira provides some practical presentation skills tips on how to get feedback. Here’s one of the most useful tips: If you’re open to it, feedback will help you improve your presentation skills.  Get Started on Your Presentation You've just gotten business tips for making effective presentations from over 25 experts. Now it's time to start creating your own great business presentation.  For more business presentation tips that work and inspiring presentation quotes, study these Tuts+ tutorials: Public Speaking 15 Inspiring Public Speaking Quotes (Famous, Funny, & Fear-Reducing) Laura Spencer Presentations 15+ Best Business Presentation Tips: Quotes From the Experts (For Great Results in 2019) Alexis (Lexi) Rodrigo Next, we’ll share what you need to know about planning and writing great presentations.  Stay tuned to learn more about how to make (plan and write) a great presentation... Chapter 4. How to Plan (+Write) a Powerful Presentation Quickly in 7 Simple Steps Preparation equals success. Planning and writing are your secret weapons for giving a powerful presentation.  Let’s dive into the presentation writing process. 7 Simple Steps to Plan & Write Your Presentation The presentation planning/writing process isn’t hard. It can be summed up in seven easy-to-follow presentation writing steps. Many presenters skip important steps and pay for it when they give a poor presentation. Don’t be one of those underprepared presenters. Here are the seven steps to follow to plan and write a great presentation: Discover Your Purpose Study Your Business Presentation Topic List Your Main Ideas Create a Presentation Outline Plan a Presentation Format Focus on the Opening & Closing Create the Written Presentation These seven presentation writing steps will help you write a killer business presentation. Let’s look at each one: Your presentation’s purpose is what you want to get from your presentation when you’re done. Determining this is the first step in how to give a good presentation. Skip this and you might as well not give a presentation at all. There are tools you can use to help you pinpoint your purpose. To start, ask yourself these questions: Why am I giving this talk? What does my business want from this presentation? Is the presentation informative? Is it a sales presentation? Do I want to rally people to my cause? Once you’ve answered these questions, set a goal. It needs to be specific, and it needs to be measurable. If you’re unsure how to set effective goals, review this Envato Tuts+ tutorial: Freelance How to Set Effective Goals for Your Freelance Business Andrew Blackman The presentation writing process for setting goals for your speech is similar. Now that you’ve set your goal, focus on it. It’s the reason you’re giving this presentation, after all. Everything in your presentation should advance your goal—especially your business presentation topic. So how do you choose a presentation topic? Here’s a Common Scenario You’re invited to give a presentation at a conference. Your company, a public relations agency, wants five new clients as a result of your presentation. You choose the business presentation topic: How PR Will Help You Find a Winning Brand Identity. In the example above, you could have chosen to cover all the benefits your PR company offers. But having a topic that broad would mean: You don’t cover any one point with enough detail. Your presentation runs too long. You lose your audience’s attention. Try This: You should be able to cover your topic in 18 minutes or less. Why is this important? Attention span research from TED Talks shows that audiences can’t pay attention past 18 minutes. More on presentation length later. Once you’ve discovered your presentation’s purpose, you’re ready to do your research. Not understanding your topic or not getting to know your audience well is a recipe for presentation failure. Even worse—it’ll make you look foolish. Effective speakers study their topic and their audience. Business Presentation Topic Research Questions Is the content accurate? Is the information current? Are there multiple sources for the information? Audience Research Questions: What do they already know? What will be new information for them? What terms do they understand? If you’ve been asked to speak for an external organization, ask that organization who your audience is and what they already know. Your company should also have some information on prospective customers. Try This: Use demographic and psychographic studies to learn more about your audience. Facebook Audience Insights and Google Trends can provide helpful information. Learn more about how to target an audience in these Envato Tuts+ tutorials: Marketing How to Use Psychographics to Better Target Your Marketing Celine Roque Customers How to Define a Target Audience (For Your Marketing Plans) Celine Roque Once you’ve finished your research, it’s time to choose your speaking points. During your research, you’ve gathered a lot of information. You’ve likely got more than you need. Narrow it down to the main points that you want to present. Choose the information that’s most important to your audience and to meeting your goal. List the information you've gathered. Now, review it. Cut anything: your audience already knows; your audience doesn’t need to know; or, that doesn’t advance your goal. Think of this presentation writing process as a funnel. You pour information into one end. Only the information that advances your goal comes out the other end. This keeps you from bogging your audience down with too much information. Now, divide all the information into similar categories. You should start to see a natural grouping. In the PR agency example above, the speaker finds that statistics on the importance of brand identity are important. They also find a case study where a redesigned brand identity led to increased customer awareness. How many points should your presentation have? Many speech experts recommend having three main points (the so-called Rule of Three). The Rule of Three is not a hard and fast rule. It depends on how much you say about each point. It’s better to have fewer points that are well supported than a lot of barely supported points that your audience won’t remember anyway. Remember: The ideal presentation length for most listeners is 15 to 20 minutes. Try This: If you’re scheduled to speak for more than 18 minutes, break your presentation into sections. Each section should be 18 minutes long or less. Use extra time to answer questions. Example: Break a 45-minute presentation into two 18-minute speeches with a four-minute break in the middle and a five-minute question and answer session at the end. Pro Secret: Get around the 18-minute attention span limit by planning a series of shorter presentations. (Just make sure they’re not scheduled back to back.) This strategy works best if you’ve got more than one goal. Once you know what your main points are, create an outline. You may wonder: how do you write an outline for a presentation? Here’s what to do: A presentation outline is like the outline for any other document. It sets the order of the information you’ll present. At its most basic, a short presentation outline includes: introduction first point second point third point conclusion Fill out these general headings with titles specific to your own presentation. That basic outline works for a short presentation; your presentation outline will vary with your audience and subject matter. A longer presentation outline could look like this: introduction first main point support for point break second main point support for point video third main point support for point questions and answers conclusion You've just created the outline for your presentation. Now you’re ready to plan a presentation format. Once you’ve selected your topic and main points, it’s time to plan your presentation format. For most business situations, a slideshow is the most effective presentation format you can use. There are some significant advantages to using a slideshow format: It adds a visual component. You can easily integrate other media, such as audio or video. There are plenty of tools to help you create a slideshow. There are thousands of professionally designed templates to make your slideshow look good. (We’ll take a closer look at how to use a professional presentation template later.) You control the pace of the presentation. You can leave a copy of the presentation with your audience when it’s over. While there’s plenty of negative chatter about slideshows in general, and PowerPoint specifically, the truth is that they’re wildly popular. According to the BBC, there are more than 500 million PowerPoint users worldwide, and over 30 million presentations are given each day. There’s a reason slideshows are so popular. They’re effective. If you look closely at the complaints people make about slideshows, they’re really about the way the presentation software is used. Common complaints include: The presentation was poorly organized. The slides were poorly designed. The text was too small to read. The presentation went too long. But these aren’t problems with the slideshow presentation format or any specific slideshow tool. There are two words for these problems: USER ERROR. And user error is exactly what you’ll avoid by following the advice in this guide. The opening and conclusion of your presentation are important. The opening is where your listeners get their first impression of you. The closing is your last chance to get your message across. For an effective presentation, take the time to get your start and finish right. 9 Presentation Writing Tips for a Successful Opening The opening sets the tone for your presentation. Use the presentation writing tips below to grab your listeners' attention right from the start: Make a bold claim. This could be an astounding or even a shocking statement. Contradict expectations. Say the opposite of what the listener expects here. Stimulate curiosity. Start by presenting something curious or unusual that you’ll proceed to explain. Ask questions. Involving the audience right from the beginning is an effective way to engage them. Spin a surprising story. Storytelling is an effective presentation technique. Quote a well-known personality or a famous proverb. Starting with a quote is overused, but if done right can pull your audience in. Tell a joke. If you know your audience well enough to know what they’ll find funny, a joke can be a good opening. Show a video. A short but powerful video can make a huge impact on your audience. Reference a current event. If something momentous is happening, don’t try to compete. Instead, begin your presentation by briefly talking about what’s going on. Towards the end of your intro, tell your audience what to expect from the presentation. Share your presentation structure. For example, if there’s a break in the middle of the presentation or if you'd like them to save all their questions until the end, tell them so in your opening. Conclude Powerfully Your presentation conclusion is your last chance to point out what you want your audience to take with them when they leave. If you’re giving a sales presentation, appeal to your audience with a call to action. Many presentations omit this vital piece, yet it can mean the difference between success and failure. A call to action tells the audience what to do next. Other options for closing your presentation include: a vision of the future a contrarian example a question and answer segment Learn more about how to start and close a presentation: Presentations Make an Impact—How to Start a Presentation Strong and End Powerfully Julia Melymbrose You've completed a presentation outline. You’ve worked on your introduction and conclusion. You’re now ready to create your written presentation. You don't need presentation software for this stage. We'll add that in the next step. For now, a good writing tool will do. Follow this presentation writing process: Start with your presentation outline. Create presentation slide text for the introduction, each main point, and the conclusion. Write about your most compelling points in the first few slides. To be effective, use short sentences and phrases to write your presentation. Review your content more than once to cut out wordiness and reduce unnecessary information. Don’t put too much information on each individual slide. If a slide contains too much information, your audience won't grasp everything you’re sharing. Divide slides with too much material into several slides. Learn more about writing a business presentation here: Presentations How to Write a Professional PowerPoint Presentation (Discover the Writing Process) Brad Smith Try This: Use planned pauses and transitions such as audience participation, videos, or other devices to divide a long presentation into smaller segments. Caution: Humor can affect how your presentation is received. Humor lightens the mood and breaks up your material. But not everyone finds the same things funny. If you're not sure how a particular joke will be received, leave it out. Want to access to this comprehensive guide for offline use. Download this guide now (for FREE) as a convenient 69 page eBook PDF with quick-action checklist.  Keep reading to learn how to choose your presentation software… Chapter 5. How to Choose the Best Business Presentation Software for 2019 (+Quick Start Tips)  You’ve planned and written your presentation. Now, it's time to build it. Before you can do that, you've got to choose the best business presentation software for you to use. We’ll help you make the right choice for your presentation. We’ll give you the information you need. Let’s take a close look at the best (and most popular) presentation software options: Take the Quiz! What Business Presentation Software Is Right for You? It helps to know as much about your presentation needs as possible. That’s why we’re including this presentation software quiz: What presentation software (if any) do you use now? What software requirements (if any) does your business have? What hardware and operating system do you use? What presentation tools do you have experience with? What is your budget for presentation software? How often will you work on the presentation with a team? Do you need to use special effects like animation? Do you need to import audio or video files? Will you be exporting your presentation to another file type? Do you often forget to save your files? Do you use a Mac or a PC? Do you ever need to work offline? Remember your answers to these questions. We’ll revisit this quiz at the end of the chapter to help you find the right software tool for you. Now let’s compare three of the most popular business presentation software packages. Let’s examine PowerPoint vs. Google Slides vs. Keynote. Take a look at this Google Trends chart for a quick look at how these three tools compare. The chart measures how many searches there were for each of the three major tools worldwide: Let’s explore the differences between Keynote, PowerPoint, and Google Slides. Let’s look at each software tool independently. 1. Microsoft PowerPoint (Popular With Companies) Estimates place the number of Microsoft PowerPoint users at over 500 million (via BBC News). PowerPoint is, without question, the most popular business presentation software. If you work for a company, your business likely uses PowerPoint. If you’re required to use PowerPoint, your decision is already made. You may already be somewhat familiar with PowerPoint. Maybe you’ve even already created a business PowerPoint presentation. That familiarity means you’ll be able to learn to use this powerful presentation tool fast. Are you new to PowerPoint? Learn more about what PowerPoint is and how to get started quickly here: Microsoft PowerPoint What Is Microsoft PowerPoint? +How to Start Using It For Presentations (Now) Andrew Childress Microsoft PowerPoint How to Learn PowerPoint Quickly (Complete Beginner's Guide) Andrew Childress Study the Envato PowerPoint Ultimate Tutorial Guide to learn even more about using PowerPoint. Try This: If you created your outline in Microsoft Word and saved it on your PC, you can import it directly into PowerPoint. With PowerPoint open, click Open > Browse. Go to the file where your outline is stored. To the right of the File name field, switch from All PowerPoint Presentations to All Files. Click on your outline file and then click Open. PowerPoint creates a new presentation, with each paragraph of your outline in the title field of a new slide. Now, let’s look at the advantages of Microsoft PowerPoint and its disadvantages. Even though it’s popular, its popularity is not all there is to PowerPoint. Here are some of the many advantages of Microsoft PowerPoint:  It's part of Microsoft Office 365 (works with Office productivity tools like Word, Excel, and more). It can export PowerPoint files to over a dozen different file types, ranging from .pdf to .rtf. It can import (embed) audio and video files. It includes 50 animations and special effects. Collaboration is possible through OneDrive. Offline access is possible in PowerPoint. It has free iOS and Android mobile apps. Now that we’ve looked at the advantages of Microsoft PowerPoint, it’s time to look at the disadvantages. One disadvantage is that it can be difficult to collaborate with others. Recently, PowerPoint has improved the ability to collaborate in real-time. However, there are still more steps than with Google Slides. To work with another user, you must save the presentation to OneDrive and invite the people you want to collaborate with. One final advantage of Microsoft PowerPoint is the number of professionally designed presentation templates available. Here are some great business PowerPoint templates to help you create great presentations, as well as info on how to customize them quickly: Microsoft PowerPoint 30+ Professional PowerPoint Templates: For Better Business PPT Presentations Sean Hodge Microsoft PowerPoint How to Make Professional PowerPoint Presentations (With PPT Templates) Andrew Childress 2. Google Slides (Great Collaboration & Great Price) Do you need professional productivity tools? Is real-time collaboration part of your job? Is your budget limited? Consider using Google Slides. It’s a readily available presentation software tool that’s part of Google’s productivity suite, which includes Sheets and Google Docs. Best of all, it’s free when you create a Google account. Are you new to Google Slides? Learn more about what Google Slides is and how to get started quickly here: Google Slides What Is Google Slides? Great (Free) Online Presentation Software Laura Spencer Presentations How to Use Google Slides (Quick Start Guide) Rebecca Tarnopol Study the Envato Google Slides Ultimate Tutorial Guide to learn even more about Google Slides. Try This: Did you know that you could copy a Google Slides slide from one presentation to another? To do this, open the Google Slides business presentation with the slide design you want. Click the desired slide and click Control-C to copy the slide to your clipboard. Open a second business presentation that you want to copy the slide to. Click the slide before where you want to insert the copied slide. Click Control-V to paste the copied slide into the second presentation. Now, let’s look at the advantages and disadvantages of Google Slides. It's free with a Google account. Share online for real-time editing and collaboration. Your work is saved automatically in Google Slides. It keeps a revision history, making it possible to go back to an earlier version. It's part of Google Drive (works with Google Drive’s productivity tools like Google Docs, Sheets, and more). Export Google Slides files to several different file types (although not as many as with PowerPoint). You can insert audio or video files. Includes animation and special effects (although not as many as PowerPoint). Free iOS mobile app. One of the disadvantages of Google Slides is that you must have a Google account to use it. And there are also fewer choices for effects and themes. Discover professionally designed Google Slides templates and how to quickly create a great business presentation with them: Google Slides 35+ Best Business Presentation Templates for Google Slides (For 2020) Laura Spencer Google Slides How to Create Google Slides Presentations Using Cool (Customizable) Themes Sven Lenaerts 3. Apple Keynote (Great for Mac Users) You may be wondering: what is Keynote? Keynote is Apple’s presentation software tool. It’s part of Apple’s iWork productivity suite that includes Pages and Numbers. To choose between Keynote and PowerPoint, read on to learn the difference between them. If you’ve got a Mac, remember that Keynote already comes with your computer. Learn what Keynote is and how to get started quickly here: Keynote What Is Apple Keynote Software? +How to Start Using It to Make Presentations Sven Lenaerts App Training How to Create a Basic Keynote Presentation (On Your Mac) Andrew Childress Study the Envato Apple Keynote Ultimate Tutorial Guide to learn how to use Keynote. Try This: Did you know you can stream a Keynote presentation using Keynote Live? Click the Keynote Live button on the menu at the top of the screen. You’ll be prompted to save your presentation to your iCloud account. Then, click the Continue button. Send the URL to the viewers you want to share your presentation with. Press Play to start streaming your presentation. Now, let’s look at Apple Keynote advantages and disadvantages. It comes with your Mac computer. Keynote is part of the iWork productivity suite (works with productivity tools like Pages, Numbers, and more). Export Keynote files to several different file types (including Apple-specific file types like QuickTime). Insert audio or video files. Share and collaborate through your iCloud drive. Includes about 30 animation and 40 special effects (although not as many as PowerPoint). Work on the files offline. Keynote also has some disadvantages, the main one being that it’s for the Mac only. PC users can’t work on Keynote files. Create great presentations using Keynote with these great business Keynote templates and helpful tutorial: Presentations 30 Best Keynote Presentation Templates (Designs For Mac Users) Sean Hodge Presentations How to Make a Great Presentation in Keynote With Template Designs Sven Lenaerts Your Final Decision—Choose the Right Presentation Software for You Let’s revisit the Business Presentations Software Quiz. Your answers to the questions on the quiz reveal which presentation software you’ll like. You answered “PowerPoint” to questions 1, 2, and 4. You answered “PC” and “Windows” to question 3. For question 5, you had over $150 in the budget for a single user. For question 6, you answered “occasionally” or “rarely”. For questions 7, 8, 9, or 12, you answered “yes”. PowerPoint is ideal for businesses that use the Microsoft Office productivity suite. It's also great for companies whose workers create business presentations independently. You answered “Google Slides” to questions 1, 2, and 4. For question 5, you had little to nothing in the budget. For question 6, you answered “often”. For questions 7, 8, and 10, you answered “yes”. Google Slides is ideal for businesses that use the Google Drive productivity suite. It's also great for companies whose workers rely on real-time collaboration. You answered “Keynote” to questions 1, 2, and 4. You answered “Mac,” “Apple,” “macOS,” or “iOS” to question 3. For question 6, you answered “often”. For question 11, you answered “Mac”. Keynote is ideal for businesses that work on Macs and use the iWork productivity suite. For a more in-depth comparison of these three software presentation tools, look at: Presentations PowerPoint vs. Keynote vs. Google Slides: What Is the Best Presentation Software? Laura Spencer For even more software presentation tools, look here: Presentations Over 20 Best Presentation Making Software Alternatives to PowerPoint (2019) Laura Spencer Now that you’ve selected a presentation software tool, read on to learn how to design your business presentation. Chapter 6. How to Design a Killer Business Presentation Like a Creative Professional You know your message. You’ve researched your topic and your audience. You’ve created your outline. And you’ve chosen a presentation software tool. But for an effective business slideshow that moves people to action, you need a visually appealing presentation. Want a presentation your audience will remember? A good presentation design makes the difference. The presentation slide design tips here will show you what to do (complete with PowerPoint presentation examples). Get the Right Kind of Attention With These 6 Presentation Design Basics Pay attention to these six presentation design basics as you design your presentation: Slide Layout Font Choice Color Graphics Media Special Effects Let’s look at each element individually: A slide's layout is the organization of your content and the visual elements on each slide. Think about your presentation content as you design the layout of each slide of your presentation. Look at what you've written. Imagine what type of slide design would be effective for each point. Some points may fit naturally on a slide with text alongside an image. Other points may be best shown through a slide with a chart or graph. Keep each slide design as simple as possible. A cluttered design will draw attention away from your content. Also, for complicated points, you may need more than one slide. And that’s okay. Try This: Draw thumbnails or create a storyboard to show a visual picture of the type of slide designs you need. (Don't confuse these thumbnails with the Thumbnail view in many software presentation tools.) These thumbnails are simply rough sketches of what various slides in your presentation will look like. You don't have to be an artist. A simple drawing will do.  When choosing a font, think about both font type and font size. Font type refers to the look of the font. Some fonts work for casual use, but not for a professional presentation. Choose a font that’s easy to read. San serif fonts like Tahoma or Gil Sans work well, especially for headings. Font size is also important when creating a presentation. The font needs to be large enough for an audience to read from across the room. Use at least a 24-point font. Don’t use too many different fonts in your presentation. Fonts should coordinate with each other and not be distracting. Learn more about fonts here: Typography A Beginner’s Guide to Pairing Fonts Ian Yates Try This: Pull out your branded business materials such as stationery, brochures, and business cards. List the fonts used. (If you’re not sure, ask your marketing department.) Replace the current fonts in your slide presentation with these fonts if they work well on screen. Learn how to change your presentation fonts here: Microsoft PowerPoint How to Add Custom Fonts to PowerPoint in 60 Seconds Andrew Childress Google Slides How to Add New Fonts to Google Slides in 60 Seconds Andrew Childress Color plays a big part in any presentation. Colors send powerful visual messages. Choose the colors for your slide background, fonts, and accent text carefully. The wrong colors will give listeners the wrong idea about your brand or message. Too many colors or clashing colors make your presentation appear garish and amateurish. Color also lets you brand your presentations. When designing your presentation, think about your business color and design scheme. Re-examine your branded materials (your website, stationery, and business cards). Compare them with the colors you plan to use for your presentation. It should all work together. Learn all about color in the Envato Tuts+ tutorial: Color Theory A Comprehensive Introduction to Color in Design Ed Wassermann To help your listeners remember your main points, make wise use of graphics. Remember that the right visuals can help your listeners retain up to 65% of what you say (according to Brain Rules). Consider using these types of graphics to give your business presentation a visual edge: photos illustrations infographics icons It's important to use graphics wisely, though. Putting too many images on a slide or using unprofessional graphics will actually leave listeners with a negative impression. Try This: If you've got an Envato Elements subscription, you've got unlimited access to various design resources. Browse through the photos, illustrations, infographics, and icons to find professionally designed visuals that meet your needs. Embed a short video or audio into your presentation to provide some variety for your audience. But be careful. Too many videos or audio messages will overpower your presentation and distract your audience. Limit your use of embedded media. The media you choose should be professionally produced. Don’t embed sloppy, amateurish video or audio into your presentation. Also, keep the embedded video or audio short. Under a minute is best, but don’t let it go longer than two minutes. Find the best media to enhance your business presentation by asking these questions: Is this media related to my goal? Is the media professional? Does the media fit our company’s image? How long is it? Try This: Play a royalty-free soundtrack on a loop before your presentation starts. Download professionally produced royalty-free music files with your Envato Elements subscription or for a single low fee from AudioJungle. Use the special effects that come with most presentation software to add extra interest to your presentation design. The two types of special effects are: animations transitions Animations are used to move the elements of your slide. Animations can move the slide body text, images, and other objects of your slide design.  Transitions are a specialized type of animation that are used between slides. Don't overuse special effects. Too many special effects distract from your main message. But sprinkling in a few special effects can add interest to your presentation. Learn how to use animations in your presentation here: Keynote How to Add Animations in Apple Keynote (Complete Guide) Andrew Childress Microsoft PowerPoint How to Add Animations to Your PowerPoint Presentations Andrew Childress Google Slides How to Use Google Slides Animations and Timed Transitions Laura Spencer How to Use a Presentation Template: 3 Easy Steps to Follow A professionally designed business presentation template gives you a head start at making visually appealing presentations. Some of the other advantages of using a professional presentation template include: makes the most of your presentation software includes a ton of presentation design options updated often to current standards and trends Are you wondering how to use a template? Here are three easy steps to get you started: Find a professionally designed template at Envato Elements, which has thousands of presentation templates available. Use the Search bar and filters to find the right template for you, whether that's for PowerPoint, Google Slides, or Keynote. If you're having trouble finding the right presentation template, there are some great PowerPoint presentation template choices in these articles: Microsoft PowerPoint 29+ Best PowerPoint PPT Template Designs (For 2019 Presentations) Sean Hodge Google Slides 35+ Best Business Presentation Templates for Google Slides (For 2020) Laura Spencer Keynote 30+ Mac Keynote Themes: To Customize New Presentations Quickly (2019) Sean Hodge No matter what presentation software you're using, you'll find visually appealing presentation choices in these curated lists. When you’ve found the right presentation design template for you, download it. In this example, we’re using The X Note PowerPoint Template. This template has a dark and light version. It also has 43 unique presentation slide designs included. You’ll receive a zip file containing a presentation folder. Extract the files. Use your presentation software to open the template. You’re now ready to customize the presentation slide design template with your own details. You can quickly add your presentation content, photos, and graphics, change the colors, and fully customize it to your needs.  Learn more about customizing a PowerPoint template: Microsoft PowerPoint How to Quickly Customize a PowerPoint Template Design Andrew Childress 5 Top Business Presentation Examples (With Powerful Visual Designs) Let’s look at how using a professional template design can quickly transform your presentation material from dull to interesting. Here are five before and after business PowerPoint presentation examples: In most business presentations, there’s a slide that tells the audience what a company is about. Here’s a before example of this type of slide using one of the standard basic templates included in PowerPoint: As you can see, it’s very basic. It tells the story, but it’s not a visually appealing design. Now let’s look at the same information, but this time we’ve used slide #4 from The X Note PowerPoint Template (dark version). We’ve also added an image from Envato Elements to grab the viewer’s attention. Try This: Make your company story come to life. Add a photo of your product or service in action to your slide design.  Businesses use the Our Services Slide (or Our Products Slide) to explain what they have to offer. Here’s a before example of this type of slide using the same standard template as before: This time, we’ve used the light version of The X Note PowerPoint Template, slide #16, to redo the slide design. Look at what a difference the template makes in this after example: The icons we added here to the professionally designed slide came with the template and dramatically transform our presentation content! Many default presentation slide templates lack a timeline graphic. Without a graphic, a bulleted list is often the best you can do. But premium templates give you the option to display your timeline data visually. Here’s a look at the same timeline using slide #14 from the dark version of The X Note PowerPoint Template: If your business has received awards, you’ll want to show those off in your presentation. Without many graphic options for showing your data, you may be forced to resort to bullets again. Here’s a before example using a default PPT template: Look at the difference that a creative slide design can make (based on slide #15 of the light version of The X Note PowerPoint Template): Reading a list of statistics is dull. But if your slideshow template design is limited, a list may be all you’ve got to show your listeners. Here’s a before example of some key data using a standard template design: A chart, like a pie chart, brings boring data to life. (Based on slide template #25 from the dark version of The X Note PowerPoint Template.): For some additional PowerPoint presentation design techniques, review: Microsoft PowerPoint How to Make a Good PowerPoint Design Even Better Sven Lenaerts Presentations 10 Presentation Design Tips (To Make the Best Pitch Deck) Sven Lenaerts Presentations 25+ Inspirational PowerPoint Presentation Design Examples (2018) Laura Spencer Should You Hire a Designer? (Handy Checklist) You've just learned the key design elements for creating an effective presentation. Professional presentation templates make it easy for nearly anyone to create an attractive and impactful presentation. But there are times when hiring a designer to create your presentation might be best. Use the list below to decide whether you need to hire a professional designer to create your presentation: You’re too busy to create a presentation. You’re in the middle of branding. You want the designer to create a unique presentation look you’ll use again and again. You’ve got a generous budget for presentations. You don’t know how to use presentation software (and don’t have time to learn). The stakes for this presentation are high. You’re not confident in your ability to communicate your message to your audience. You need someone to provide professional input on what you’ve done so far. A professional designer can create a unique presentation theme that fits well with your branding. A presentation designer also has experience and graphic design training to draw upon. They can present you with great design options. Try This: If you’re looking for a professional presentation designer, check out Envato Studio. There’s a category for presentation design services, with a curated selection of professionals you can quickly work with. Chapter 7. Get Maximum Audience Impact: Give (Deliver) Great Business Presentations You want your business presentation to make a difference. You want your audience to remember it. You want them to act on what they hear. You may think you can’t control this aspect of your speech. But you can. Stay tuned to learn how to give a great presentation with maximum audience impact. Let’s start with a look at the art of giving a good presentation. 6 Top Tips for Giving a Good Presentation Use these powerful public speaking techniques to deliver a presentation that makes a difference. In this chapter’s tips for giving a presentation, you’ll learn how to: project confidence through body language manage your speaking voice captivate your audience by telling a story have a good start (and killer close) use strategic pauses for effect win your audience over with a smile Let’s examine each tip separately: Your body language (also known as non-verbal communication) tells your audience as much as your words. What your audience sees needs to match what you’re saying. Most experts agree that non-verbal communication is as important as (if not more important than) the words you say (Source: The Nonverbal Group). The body language you use as you give your presentation includes your: posture gestures movements expressions eye contact Standing stiffly before your audience, reading from cards or a computer screen—as so many speakers do—doesn’t inspire confidence in your message. Instead, stand naturally. Don’t be afraid to move. It’s okay to make hand gestures or move across the stage. Don’t overdo it, though. Keep your movements natural and relaxed. Your expressions also play a big role in your non-verbal communication. If your expression makes you look uncomfortable, your audience will feel uncomfortable too.  A quick fix for an uncomfortable expression is a smile. Try a friendly smile just before you start your speech and after you pause. We’ll talk more about the importance of a smile later. For more detailed information on body language, study this Envato Tuts+ tutorial: Presentations Importance of Body Language in Presentations: +How to Use It Effectively. Brenda Barron Try This: Once you’ve learned your speech, practice presenting a “dry run” in front of a friend or colleague. Ask them to notice the impression your body language leaves rather than the actual words you’re saying. Also, ask whether you’re slouching or standing stiffly. They can also tell you whether your movements are distracting or effective. How you sound also makes a huge impact on your audience. If you’re going to deliver a presentation that has an impact, you need to pay attention to the way you speak. Common speaking mistakes include: speaking too quickly speaking too softly speaking in a monotone voice mumbling or otherwise not speaking clearly overusing unnecessary interjections like “um,” “like,” and “you know” Your voice leaves a big impression on your listener. It also determines whether they can understand what you’re saying. If your listener must work too hard to understand you, they’ll give up. You’ve lost their attention. Managing your voice improves with practice. But first you’ve got to know what to work on. Try This: Use a webcam, smartphone, or other device to record you practicing your presentation. As you play it back, look for problem areas where you need to improve. Take notes on the tone of your voice, how fast you’re speaking, and the volume of your voice. Also, notice how often you use interjections. These are all details you can work on improving. It’s a scientific fact that people love stories. Studies show that messages with a story are 35% more effective than messages without a story. (Source: Inc.) The same source indicates that the most popular TED Talks are over half narrative. According to a study from neuroeconomist Paul Zak, we love stories because they cause our brains to produce: oxytocin, a neurochemical associated with empathy cortisol, a neurochemical that helps us focus This is particularly true for stories with a dramatic arc. Learn more about Zak’s work and about how stories affect behavior in this YouTube video: If your product or service has dramatically changed someone’s life, tell that story. Your presentation will be more effective because of it. How you begin and how you end your presentation means the difference between a talk that sticks with your audience and one they forget. The opening of your business presentation sets the tone for the rest of the presentation. Like it or not, the audience decides within seconds whether they want to pay attention or not. This Time magazine article puts the human attention span at less than ten seconds. And once you’ve lost your audience’s interest, you’ll have to work twice as hard to capture it. In fact, you may never get their interest. Here are five effective ways to start a business presentation: Be bold. A bold statement, spoken with confidence, will capture your listener’s attention. Be contrary. Get people to pay attention by saying the opposite of what most people expect. Make them wonder. Curiosity is a powerful way to get your audience to focus on what you say. Ask questions. Questions are a great way to engage your listeners. Use storytelling. You just learned about how effective stories are. A good story makes a good opening. Just as the beginning of your presentation is important, so is the end. If your audience is still listening at the end of your speech, that means they’re interested. Don’t blow it with a weak ending! Three great ways to end your business presentation powerfully include: A call to action. Tell your audience what to do next. A vision of the future. Leave them with a dream of what could be. Close loops. While your presentation opens with a story or sparking imagination, your conclusion is where to pull all those open threads together into a killer ending. For a detailed lesson on how to start and end a presentation powerfully, turn to this Envato tutorial: Presentations Make an Impact—How to Start a Presentation Strong and End Powerfully Julia Melymbrose Using pauses to give a presentation may seem illogical. After all, you’ve got a limited amount of time to talk, and you want to say everything you need to say. Yet, used correctly, pauses work. Some of the most effective bits of your speech are when you’re not talking. If you want to know how to give a killer presentation, learn when and how to pause. Some of the advantages of strategically placed pauses: Audience connection. Remember what Dan Pallotta said about the power of silence and audience intimacy in Chapter 3. Refocus listeners. Pauses give listeners a chance to gather their thoughts and refocus on your presentation. Better pace. A pause helps you control the pace of your presentation. Human needs. It’s good to give your audience a chance to stand up, stretch, and so on. So, when should you pause? Here are some great times to pause: You’ve just made a major point. You’ve just asked a question. Your audience is laughing or otherwise making noise. For dramatic effect when telling a story. Most pauses don’t need to be long. A few seconds to a minute is often all it takes to be effective. A longer pause can serve as a transition to break a long speech into chunks your viewers can appreciate and are more likely to retain.  Facial expressions are a specific type of body language. And one facial expression is more important than the rest. Enter the smile. Smiling during your presentation makes a difference for you and for your audience. Smiling can help improve your mood and relieve stress (Source: Psychology Today). If you start your presentation with a smile, you’re less likely to be anxious. A sincere smile is also catchy. If you smile, your audience is more likely to smile back. Also, a genuine smile is perceived as positive. People who smile are seen as friendly and more trustworthy. Learn more about the power and benefits of smiling in this YouTube video from Ron Gutman. Another secret to delivering an effective presentation is learning to deal with your nerves. Get Comfortable: Deliver a Presentation With Confidence (And Without Anxiety) It’s no secret that many people hate giving presentations. Even experienced speakers get presentation anxiety. If you’re one of the many, many people who struggle with a fear of public speaking (also known as glossophobia), you’re not alone. You can still give an effective presentation. Occasionally, your speaking anxiety will be so obvious that it distracts from your message. But most of the time your listeners will understand that you’re nervous. They’ve likely given speeches themselves, so they know what it feels like. Your listeners will forgive you if you make a few mistakes. They know that you’re only human and that humans make mistakes. In fact, you’re probably more critical of your speaking ability than your audience is. Here’s your go-to list of tips for giving a presentation with confidence: An hour or so before the presentation, imagine that your speech is already over, and you nailed it. Repeat the visualization of a successful outcome several times. A half hour or so before, plan on doing some light exercise. A brisk walk fits the bill perfectly. As you begin speaking, focus on various audience members. But don’t stare at any one person for too long. (If looking at people makes you uncomfortable, look at various spots on the wall directly behind your audience.) If you do happen to make a mistake, pause. Take a deep breath and collect your thoughts. Sip some water if you’ve got some. Then, keep going. Don’t make a big deal about the mistake. Some public speakers find that glancing at a friendly face in the audience helps. If this is you, make a mental note of where your friendly face is located before you begin speaking. For more information on how to overcome the fear of public speaking and how to speak confidently, study these Envato tutorials: Communication How to Overcome Your Fear of Public Speaking David Masters Public Speaking How to Speak Confidently in Public (Like a Pro) Laura Spencer One Final Tip: Practice works! The more you practice, the easier giving a presentation will be for you. Organizations like Toastmasters International and professional meetups can help you to practice and improve your speaking skills. Not only is speaking confidently to your audience important, but so too is choosing the right venue to present in and getting familiar with it. Use This Checklist to Find the Perfect Venue for Your Business Presentation Quickly Where you give your presentation does make a difference. Choosing the right speaking venue means a better experience for both you and your audience. As soon as possible, learn everything you can about the facility where you’ll give your presentation. If you can, pay a pre-presentation visit. Find out what’s available at the speaking location and what you need to bring with you. To choose a good speaking venue, use the following bullets as a checklist: The facility is easy for audience members to find. There are enough chairs for all the members of your expected audience. Audience members can hear (and see) your presentation regardless of where they’re seated. There are restrooms convenient to the main speaking area. Get a specific list of provided equipment.* Make sure there are enough electrical outlets. The room has a place for you to project your slideshow (either a screen or a blank wall). The room will be heated (or cooled) to a comfortable temperature. * Provided equipment can include cables, computer with keyboard and mouse, microphone and other sound equipment, a remote, a video adapter, and a working projector. If you’ve got any questions about the facility before the date of your presentation, ask. Most venues are happy to work with you. On the day of your presentation, bring any equipment that won’t be provided by your venue. Also, bring a laptop or phone charger. Want to access to this comprehensive guide for offline use. Download this guide now (for FREE) as a convenient 69 page eBook PDF with quick-action checklist.  You’ve just learned the best way to deliver a presentation for maximum impact. Next, we’ll discuss those extras that can add something special to your presentation. Chapter 8. 7 Creative Ideas That’ll Add Extra Oomph to Any Business Presentation For a truly impactful presentation, you need to go above and beyond the expectations of your audience. Here are seven creative presentation ideas you can put to good use right away to make your presentation more memorable. 1. Give Away Some Swag People love getting free stuff. A swag bag full of branded items means they’ll remember your organization each time they pick up that branded pen or pencil, keychain, folder, or other branded item. Here’s a list of easily branded items, perfect for a swag bag: pens and pencils keychains folders notepads calendars coffee mugs tote bags Make sure that each swag bag item displays your company name and phone number. If you’re wondering how your logo would look on a promotional item, you can create mockups using Placeit. Try This: Put together a book or pamphlet of tips related to your product or service. Give it away to audience members as part of your swag bag, or by itself. 2. Use an Infographic in Your Slides Infographics present facts, figures, and other concepts in an attractive, visual way. Keep your listeners interested while you present data that might otherwise seem boring. Notice how the colorful infographic below catches your eye: Learn more about infographics in these Envato Tuts+ articles: Microsoft PowerPoint 30 Best Infographic PowerPoint Presentation Templates—With Great PPT Data Slides Sean Hodge Google Slides What Is an Infographic & How It Can Help Your Presentation Sharon Hurley Hall Microsoft PowerPoint How to Edit a Brain Infographic PowerPoint Template in 60 Seconds Andrew Childress 3. Add a Human Element to Your Presentation Adding a human element is another creative presentation idea for extra oomph. People love stories, and they’re especially drawn to stories about people. We’ve already talked about how effective storytelling can be. Learn more about storytelling in these Envato Tuts+ articles: SlideShare How to Write Great Pitch Decks (With Powerful Storytelling Techniques) Brenda Barron Microsoft PowerPoint How to Tell Effective Visual Stories in Your PowerPoint Presentations Andrew Childress Try This: Poll your top 20 customers. Ask each one whether your product or service has made a difference in their life. Also ask whether they’d be willing to share their story. Contact the customers who said “yes.” Use their responses to create a powerful human impact story for your presentation. 4. Involve the Audience: Try a Q&A Many presentation software packages include a question and answer tool. For example, with Google Slides you can let audience members ask questions online. This can be helpful for large audiences or if some of your audience members are remote. Here’s a peek at how the Google Slides Q&A tool works. First, the audience is provided with a URL where they can ask questions: If an audience member clicks on the link, they’re prompted to ask their question: Learn more about the Google Slides Q&A feature in this article: Google Slides 19+ (Quick) Tips & Tricks to Use Google Slides Like a Professional in 2019 Laura Spencer Here are additional ways to involve your audience: Ask for a show of hands if the audience agrees or can relate to your question. Ask for an audience volunteer for a visual representation. 5. Show a Compelling Image They say a picture is worth a thousand words. The right image can speak volumes. Images are powerful when they: stir an emotion stimulate the imagination capture an important moment The most effective images are those that tell a story. Look at the image below: When you see this image, you realize this person has run out of gas for their car. You may wonder: How long have they been walking? How far do they have to go? Why are they alone? The image can also be used symbolically to illustrate concepts like: the need to be prepared hitting a road bump in a journey dealing with the unexpected Try This: When you use a compelling image in your presentation, pause for a moment to let your audience absorb the image. Then, move on to your point. 6. Add a Video or Animation An animation or video can add interest to a presentation. Be sure to add an animation or video that’s professionally done and relevant to your presentation. Be careful about letting your video take over your presentation. The video you choose should enhance your message, but not overpower your presentation. To learn more about using videos and animations, study these Envato Tuts+ articles: Google Slides How to Add YouTube Video to Google Slides Presentations Laura Spencer Presentations How to Play a Video Automatically in PowerPoint Andrew Childress Microsoft PowerPoint 29+ Animated PowerPoint PPT Templates (With Cool Interactive Slides for 2019) Sean Hodge 7. Be Available A valuable extra you can add to your business presentation is to be available after it’s over.  If the speaking venue permits, stick around for at least 30 minutes. Use the time to network with audience members and answer questions that didn’t come up during the question and answer session. Those who approach you after the presentation are more likely to be serious prospects for your product or service. Remember This: Don’t Add Too Much Oomph! Adding one or two of these creative elements to your presentation will help capture your listener’s attention. Yet using an 'oomph' element on every slide in your presentation will most likely just overwhelm your audience. Apply these enticing elements judiciously. You’ll find even more creative presentation ideas in these Envato Tuts+ articles: Microsoft PowerPoint 43 Effective PowerPoint Presentation Tips (To Improve Your Skills) Brad Smith Presentations 15 Creative Presentation Ideas: That Will Inspire Your Audience to Action Julia Melymbrose Remember, one of the best ways to add 'oomph' to your business presentation is to be prepared. And being better prepared is what this guide is all about. Chapter 9. 2019 Business Presentation Checklist: To Prepare for Your Next Business Presentation (Step by Step) To help put all of these presentation tips and techniques into practice, we've created a handy PDF checklist attachment that'll walk through everything you've just learned.  You can download this checklist as part of a FREE PDF set. This free download includes the 69 page Making Great Presentations eBook and quick-action Checklist.  Download it now, then simply use it to check off each item as you prepare your next presentation.  Conclusion: Take Action & Make a Great Presentation (Start Now!) You've just learned about all about business presentations. You've discovered how to make great presentations and how to avoid common business presentation mistakes. It's time to act on what you've learned. The next step is up to you. Do you want to learn more about presentations? You'll find many more helpful tutorials about making great presentations and using top presentation tools at Envato Tuts+. Also, be sure to grab a copy of The Complete Guide to Making Great Business Presentations in 2019. Download this FREE guide now as a convenient 69 page eBook PDF with quick-action checklist. For a truly effective presentation, you'll want to use a professionally designed business presentation template. Download the templates you need from Envato Elements or Envato Market.
简介 你是否已经准备好在2019年使用最好的展示理念和技术的全面宝库? 这份最终指南有一万六千多个单词,包含了九个章节的有用和最新的信息。 从一开始到结束,它需要您完成完整的演示过程,包括您可以轻松遵循的 PowerPoint 演示示例。 它包含了全面的易于实现的步骤,使强大的业务演示快速。它包括专家提示,伟大的演示设计实例,可操作的注意事项,以及更多。 下载免费的 PDF 版我们的新电子图书制作伟大的业务介绍在2019年 现在一定要记下这一页,这样你就可以很快回到这本史诗般的商业演示指南。或者,下载此免费指南作为一个方便的69页电子书 PDF 与快速行动的清单(为方便离线使用)。 目录 跳到本教程的任何部分,从本目录开始学习如何在2019年做一个伟大的商业介绍的具体细节: 如何进行出色(高效)的业务演示 如何防止18个常见业务介绍错误(失败) 25+最佳业务 来自专家的演示技巧(2019年的大成果) 如何快速规划(+编写)强大的业务演示文稿 怎样 选择2019年最佳业务演示软件(+快速入门技巧) 如何像创意一样设计 Killer 业务演示文稿 专业人士 获得最大受众影响力:提供(交付)出色的业务演示文稿 7创意理念将为任何业务演示文稿添加额外的内容 2019年业务演示文稿检查表:准备下一次业务演示文稿(分步) 结论:采取行动,做一个伟大的演讲(现在开始!) 第一章。如何进行出色(高效)的业务演示 您的业务演示文稿代表一项投资。你已经投入了时间来创造它,你将投入更多的时间来给予它。这就是为什么你想让它正确。 在本指南中,您将学习一些技巧和技术,这些技巧和技术将帮助您成功地进行业务演示——人们会记住这一演示,并改变思维。 我们汇集了一套全面的商业演示技巧和技术,您可以真正使用。从专家那里学习如何做一个伟大的演讲。学习这些好的 PowerPoint 演示示例,并遵循分步说明,您可以快速地组合一个有效的演示。 在本指南中,您将学习如何: 防止常见的演示错误。学习如何避免可能使演示偏离方向的常见错误。如果你刚开始做演示文稿,或者你暂时还没有做演示文稿,那么在开始下一次演示文稿之前,你需要仔细查看这一部分。 计划并写一份有效的演示文稿。如果你是那些努力为你的演讲写内容的人之一,这是为你。我们将带您从找到合适的主题到创建书面演示文稿的写作过程。你需要做的就是遵循这七个简单的步骤。 设计具有影响力的演示文稿。发现创造性的专业人士使用的技术,以建立真正引人注目的幻灯片,你的观众将记住在你的演讲后很久。了解布局、字体选择和颜色如何影响演示文稿的接收方式。我们还将讨论如何在业务演示文稿中正确使用图形、媒体和其他特殊效果。 提供您的业务演示文稿。如果说做生意是你最害怕的部分,你不是孤独的。我们已经把你盖上了。你将学到的公开演讲黑客能帮助你自信地做下一次演讲(以及未来的商业演讲)。 添加那些创造性的演示额外功能( Omph )。不要错过这个特别的部分,这是充满有趣的方式,以帮助您的演示脱颖而出。这里的信息特别有用,如果你的听众将听多个演讲,如在商业会议。 本指南的设计使您可以在第1章到第9章的整个过程中完成业务演示培训。或者,使用目录中的跳转链接直接进入您正在努力的区域。 下载此免费指南现在作为一个方便的69页电子书 PDF 与快速行动清单。即使您没有连接到 Internet ,也可以使用此方便的 PDF 集。 第二章。如何防止18个常见业务介绍错误(失败) 没有比失败的陈述更糟糕的了。 这令人尴尬,更糟糕的是,它会破坏你的信息,损害你的利益 商业品牌。 问题是:如何防止业务演示失败? 我们将向您展示如何避免最常见的演示错误。阅读这一章,学习如何去做(而不是去做)以避免一个艰难的失败: 1。不 研究 取得成功 演讲,你必须做功课。规划和研究使 伟大的商业表现和不好的商业表现之间的区别。 你的听众可以 告诉你是否不了解相关事实。不熟悉你的 主题破坏了你的信誉。 试着:在开始写作之前 演示文稿,学习它就像你要测试一样。确定两到三个键 信息来源。阅读每个 记笔记。突出关键事实和要点。 2。阅读 你的演讲 太多演讲者了 直接从演讲者的笔记中阅读他们的演讲,或者更糟糕的是,从 索引卡。阅读演讲会导致一种不自然的语言风格,并干扰你的 观众融洽。 试着:练习你的演讲,这样你就可以不用 看你的演讲稿。这样你就可以从记忆中回忆并自然地传送。(可以让你的演讲者发言 如果你被困了。(二) 3。不够 实践 实践使这样的商业陈述和伟大的商业陈述之间的区别。太多的商业专业人士被引诱跳过这种做法,因为他们太忙了。不要犯这个错误! 幸运的是,有一些方法可以在你繁忙的日程中练习。 试着:在你做生意之前的一个星期,开始练习你的演讲 每天一次:早上第一件事,午餐一次,和 晚上再一次。在朋友面前至少发表一次演讲 或可以提出建设性批评的家庭成员。 我们将分享更多关于如何做一个好的工作,介绍您的介绍稍后。同时,学习更多关于如何在本教程中有效地实践您的演讲: 演示文稿 如何提高演讲质量(实践改进) Laura Spencer 4。去吧 随着时间的推移 对于大多数演讲,你都有一定的时间来演讲。完成你指定的任务 时间对你的听众来说是烦人的。这也让演讲者感到不安 谁来接你,没有足够的时间完成。 其中最重要的一个 超过您分配的时间的常见原因是试图涵盖材料 这与你的核心信息并不相关。 尝试一下:释放你的内在编辑。带着批评语阅读演示文稿 眼睛。删除不属于核心信息的任何内容。 5。坏的 身体语言 当你付出的时候 你的演讲,你用你的话说。但你有另一种方式 与你的听众沟通,你甚至可能不知道。 加州大学洛杉矶分校的一项研究表明,你通过身体语言所说的话和 你说的真正的话。研究表明,一半以上的信息是 通过非言语交际传达。 僵硬,紧张 姿势或尴尬、紧张的姿势可能表明你不自信 你在说什么。 试着:在演讲中微笑。微笑不仅仅是让你看起来 友好。据《今日心理学》报道,微笑能释放出能帮助你的神经递质 放松。你越放松,越放松 自然你的身体语言将是。 6。失败;失败 让眼睛接触 经常与眼睛接触的人 观众被认为更值得信任。 不幸的是, 许多演讲者过于紧张,忘记与人进行眼神交流。或者他们也是 害羞。 试着:看观众的想法会让你紧张吗?不 担忧。这个技巧会让你通过。在 观众后面的墙。当你说话的时候,请轮流看一下每一点. 7。缺乏 被定罪的人 如果你没有 相信或关心你所说的,你期望如何说服 你的听众认为这很重要吗? 谈到什么时候 信誉、诚意和信念是重要的。确保你对信息的真实性和重要性有信心。 试着:是时候诚实了。查看您的演示文稿 仔细地问自己:“我真的很关心这件事吗?“如果你的答案是“不。” 你提出了错误的信息。 8。糟糕的设计 一个穷人 演示设计和糟糕的交付一样让人分心。你不想要你 观众花费如此多的时间关注你的演讲看起来有多糟糕、杂乱或粗糙 他们不听你说什么。 你怎样做? 展示外观很重要。它应该看起来更整洁、更专业 看起来你不能轻易地从免费的演示模板获得。 尝试一下:查看 Envato 上提供的专业演示模板 元素和图形河.每个模板都是由 专业设计师利用最新的演示设计工具 以及趋势。 9。不 足够的视野 根据约翰·梅迪纳的《大脑规则》,你要多得多 可能记得用图片或照片呈现的信息。三天后,大多数听众只保留 他们所听到的大约10%。然而,当添加视觉时,百分比 保留的信息大幅增加,达到65%。 尝试一下:当你可以使用图像(如图表、图表或照片)时,做一下。如 您对专业图像很感兴趣, Enpato Elements 是专业人士的好资源 照片和其他类型的高质量图形。 10。 太多了 幻灯片上的许多文字 单词越少 你用得越好。你的听众不会读(或记住)太久 文本块。所以,保持简短。 更糟糕的是:演示文稿的人常常使他们的文本变小,以便在幻灯片上获得更多信息——这使得幻灯片更难读。您希望在演示幻灯片中避免这种情况。 对于我所说的一个问题例子,看看下面的幻灯片: 注意:此演示幻灯片示例使用 Enpato 元素的 X Note-PowerPoint 模板。(你可以很容易地把这张幻灯片上的文字剪下来。) 试一下:把每张幻灯片的字数保持在25以下。如果有超过25个单词,编辑文本,直到你得到的字数在幻灯片下25。 11。幻灯片文本太小无法阅读 有多小也有多小 小吗?大多数专家同意,体文本小于24点字体的 商务演示太小,无法阅读。 看看 下面两个 PowerPoint 演示示例的可读性差异。 现在想象一下从拥挤的房间看那些幻灯片。 看看上面的问题演示幻灯片。标题以24点字体完成,正文文本以14点字体完成。这很难看懂。 相反,下面的标题使用48点字体,正文使用24点字体。它更大,更容易阅读。 注意:这些演示幻灯片示例使用 Enpato 元素的 X Note-PowerPoint 模板。 尝试一下:为您的正文选择28到32点字体,为 你的标题和副标题。这样,你的观众就可以从一个大房间里看你的幻灯片。 12。不使用合法的字体 最易读的 演示文稿的字体是 sans serif ,例如: Arial Tahoma 罗安达 吉尔 三个人 Helvetica 开放 三个人 避免脚本和 新字体不惜一切代价,因为他们是极其难以阅读。看看 PowerPoint 下面的演示示例。哪一个例子更容易阅读? 注意:这些演示幻灯片示例使用 Enpato 元素的 X Note-PowerPoint 模板。 在投影屏幕上, sans serif 字体看起来更简单、更容易阅读。它缺少通常添加到打印字体设计中的额外字符串(字符末端的小行)。 尝试一下:在业务演示文稿中替换新字体 具有更可读的 sans serif 字体类型。如果您不确定幻灯片上的字体是否可读,请向朋友或同事征求他们的意见。 13。太多了 许多演讲 有太多的名单:有子弹和号码。然而,研究表明,名单 工作不好。 在2014年的一项研究中 从《国际商业杂志》看可视化与文本 交流,被显示为图形的受试者比被显示为 已公布的名单。 尝试:使用 少点列出。为每个列表项缩短列表或创建单个幻灯片。 更好的方法是用图表来解释演示的想法,而不是用文字。 14。技术问题 如果你的设备出现故障,你将很难做演示。 最好的时间 发现你的设备不工作的那一天不是演示的那一天。 你将没有足够的时间来做出其他安排。 试着:一天去你的演讲厅 在陈述之前。把你的笔记本电脑(或其他设备)挂到 演示系统。注意任何不起作用的事情,并安排获得 备用设备。此外,测试你在演讲中使用的任何设备。 15。与你的听众无关 一个巨大的展示错误很多 演讲者在向错误的听众介绍他们的商业演讲。唯一能确定的方法 你的演讲适合你的听众,就是要尽可能多地了解你 能左右他们。 你不能订婚 如果你真的不知道你要去谁,你的听众或关注他们 与…说话。 尝试一下:如果演示是针对一个通常不会参加的组织,请安排 在你发言之前参加一次会议。在演讲之前,尽可能了解你的听众。 16。没有下一步的步骤 你已经完成了 你的演讲,但你的听众是悬空的。他们下一步该怎么做? 下一步可以 你看起来很明显,但你的听众并没有建立起这种联系——他们也是这样 什么都没有。 试着:直率。告诉观众要做什么 接下来,如何去做。提供他们需要采取的任何细节 步骤。 17。内容选择不当 另一种常见的 呈现错误包括不适合呈现的内容。 主题可能过于宽泛,无法涵盖允许的时间,或 观众可能没有理解该主题所需的背景。 或者你可能是 使用听众不懂的术语。 尝试一下:仔细查看您的业务演示文稿。说明简称 或者你计划使用的技术术语。 18。不切实际的期望 享有权利 期望很重要。首先,你应该有一个明确和可达到的目标。你期望什么 以达到你的陈述? 如果你没有 从你的演讲中知道期望什么,这已经麻烦了。另一个不切实际的期望 我想你的听众会记住所有或几乎所有的 你提供的材料。 试着:决定你演讲的目的。你的目的是说服别人 投资者在创业时有机会吗?还是说服顾客购买 你的产品?包括你需要达到的目标和离开 休息。 3.有新闻价值的公共业务介绍错误(以真实例子) 你只是 学会如何避免最常见的陈述错误。如果你是 认为这些类型的陈述错误不会经常发生——想想 再次。 业务 演示失败比您想象的要常见得多。这里有三个 常见(甚至著名)业务列报错误: 这次著名的演讲 举例说明,设备故障可能发生在任何人身上。 前微软 执行总裁 StevenSinofsky 发表演讲,推出新的 Surface 当设备突然停止工作时。 辛诺夫斯基做了他的 最好优雅地渡过难关,迅速换掉不工作 另一种设备。您可以在这里看到演示文稿: 看来这位演讲者有很多好的数据要分享。太糟糕了,他们觉得不得不在一页纸上加14个点(小字体)。 希望观众对这个话题有足够的兴趣继续参与: 你已经看到这个常见的陈述错误 电视一打。名人或公众人物正在演讲,以及 突然,他们停了下来。 接下来发生的事情使世界发生了巨大的变化。A 当你忘记部分演讲时,好策略是简单地承认 观众要花一两分钟才能恢复过来。 甚至有经验的演讲者有时也会忘记要说什么。当记者忘记了他的台词,并注意到他是如何处理的时候,看下面的新闻片段: 承认你做了陈述错误使你看起来很像 与观众交流。那么,你能做的最糟糕的事情是什么 忘记下一步要说什么?大多数人认为 专家们,如果你想假装什么都没有,你的听众就会看到 是错的。 您刚刚了解了18个常见的业务演示错误,以及如何避免这些错误。在此了解更多信息: 演示文稿 15不良业务介绍错误(以及如何避免不良结果) 布拉德·史密斯 SlideShare 18+最佳 PowerPoint 幻灯片演示文稿示例(2019年) Laura Spencer 你可能想知道: 我就是这样 将在本指南的下一部分中介绍。您将了解其他演示技巧 以及帮助您创建伟大业务演示的技术。我们也会 解释如何更深入地避免业务陈述错误。 第3.25章+最佳业务 来自专家的演示技巧(2019年的大成果) 你想 学习如何给出有效的演示,你想学得快! 最好的方法 学习东西是从已经成功的人那里学到的。这就是为什么 我们从演讲专家那里收集了超过25条精彩的演讲技巧。 世界各地。不要再为赢得演讲的想法而努力了。 从业务部门获得独特的见解 我们在此收集了公开演讲的演示技巧——从演示技巧到如何准备自己,再到演示技巧技巧,以及在演示当天或以后要做什么。 我已经分开了 这些介绍技巧包括: 小贴士 在你介绍之前 小贴士 适用于您的演示文稿期间 小贴士 ,以供发表演说后使用 你准备好从这些有效的演示(技能)技巧开始学习吗? 让我们来吧 开始… 演讲前的有效业务演示技巧 开始 快速使用这些专家提示进行良好的演示: 额外支付 关注您如何开始和结束业务演示文稿。你的开始 结尾对你的听众产生最大的影响。 教科书作者 演讲导师马克·鲍威尔指出,开幕式和闭幕式的重要性 如下: 对于 Powell 关于如何有效地打开和关闭演示文稿的整个课程,请查看他的视频(包括业务演示示例): 查找 关于开始和结束演示文稿的更有效的演示提示 这里: 演示文稿 影响—如何强有力地启动演示文稿 Julia Melymbrose 如果你练习你的演示从舒适的扶手椅,你做错了。Boreland Group Inc .的首席执行官/创始人 Jennefer Witter 解释说: 阅读 Witter 关于如何准备本文中关于 Ellevate 网络的演示的其他建议。 本 Enpato Tuts +教程提供了更多精彩的演示技巧,以演练您的业务演示文稿: 演示文稿 如何提高演讲质量(实践改进) Laura Spencer 要在商业上取得成功,沟通技巧——演讲和写作——是关键。不要犯忽视这些重要领域的错误。 亚马逊( Amazon )董事会成员、百事( PepsiCo )前高管英德拉•诺伊( Indra Nooyi )表示: 阅读更多关于 Nooyi 在《福布斯》的文章中所说的投资沟通技巧的重要性。 你可以用 撰写商业文件和报告。但是什么呢? 为书面报告工作不会为现场观众工作。 高级通信主管 Karen Addis 这样说: 你会发现 更有效的商业介绍技巧从 Addis 在指南之星博客。我们还将在本指南后面详细介绍如何编写有效的演示文稿。 大纲是 帮助你开始的关键因素。一个好的大纲可以帮助你组织你的 演讲。它还有助于确保您不会遗漏任何演示想法。 2001年 Toastmasters 世界冠军演讲者 Darren LaCroix 称: 今天,拉克鲁斯 通过他的时代大学的培训计划,培训其他人如何成功地演讲。详情请参阅 LaCroix 不得不说的是大纲,在这里观看 YouTube 视频: 太多了 发言者着重介绍自己。他们发表演说 他们想说什么,或者他们是如何感觉的。 你的 演讲不是关于你的。作家和博客作者 SethGodin 指出: 阅读戈丁的作品 整篇博客文章都会发现更多关于在公众场合演讲的内容。 除非你集中精力,否则你的听众不会得到你的信息 在它上面。在给出演示文稿之前,找出您的消息是什么。 演讲及 信息教练 MichelleMazur 说明: Mazur 是几本关于 演讲和思想领导。Mazur 还成立了一家公司,帮助演讲者和商人成为思想领袖。 讲故事是吸引观众的有力方式 注意——并且保持它。学习如何讲述一个好故事,你的演讲会更好。 Lisa Bloom 是一名顾问, 教练员,灰姑娘和教练-权力的作者 为教练成功而讲故事!Bloom 还拥有广泛的 大型多国组织的培训和发展。 这就是布卢姆必须说的。 讲故事的重要性: 如果你在做商业演示,你可能会卖一些东西。你是吗 知道是什么?如果没有,你的陈述是 已经陷入困境。 Marissa Mayer , Lumi Labs (雅虎前首席执行官)的首席执行官这样说: 找到更多鼓舞人心的 Marissa Mayer 公司的报价。 你可能会认为 您知道您的业务演示文稿的目的,但是您的业务演示文稿有一个目的,不管是谁提供的,都是相同的。 Chris Anderson 是 TED (给我们 TED 演讲的组织)的策展人,也是 TED 发言人。这里是 安德森对所有伟大演讲的共同点的见解: 看着安德森 解释分享想法和其他 TED 演讲技巧的重要性 以下是: 你几乎已经讲完了,但你还没有讲完。不要以为你的听众知道你演讲后要做什么。你得告诉他们下一步该怎么做。 数码 内容战略家和国际发言人 Donna Moritz 帮助企业 利用视觉叙事和内容策略的力量。Moritz 建议发言者向听众提供可采取行动的意见: 出色的演讲技巧及技巧 是时候了 要做演讲,请参考这些优秀的演讲技巧。 你不需要一直说话。安静将你和你的听众联系在一起。 这里是什么 资深发言人丹·帕洛塔( DanPallotta )不得不谈到沉默的价值: 你会发现更多 关于帕洛塔在哈佛的演讲技巧 商业评论文章. 如果你不关心你的话题,你的听众就会选择 在那上面。如果你不在意,他们可能会想知道为什么他们应该这样 护理。 作家兼励志演说家西蒙·辛尼克讨论了 关心你的话题: Sinek 的 TED 演讲,“伟大的领导者如何激发行动。” 是有史以来最受欢迎的谈话之一。 最近的一次 在接受扶轮社员、获奖演讲者丹纳贾亚·赫蒂阿拉奇的采访时,谈到演讲者必须真实 在发言期间: 大多数观众都能看到它 如果你不诚实。你会失去他们的兴趣。 Hettiarachchi 是一家人力资源公司的首席执行官和创始人。他也是2014年的演讲会世界冠军。阅读完整的面试记录 在 Hettiarachchi 的博客上,我 在你身上看到一些东西。 如果你是 对发表演讲感到紧张,知道你并不孤单。即使是 富人和成功人士对公众演讲感到紧张。 据《泰晤士报》报道,英国皇家哈里王子在舞台上受到惊吓。这里是什么 这就像王子自己说的: 是吗? 你对你的商业介绍感到紧张吗?你是个好伙伴。即使是 名人和公众人物在人群面前变得紧张。 前者 NFL 球员为休斯顿石油公司,博耳森 今天引导人们成为更好的演讲者和讲故事的人。Eason 描述 神经如何才能真正发挥作用: 这里非常 真正的挑战许多发言者面临,但很少谈论。口干。 干嘴 当你的嘴不能产生足够的唾液时就会发生。它可以被 压力。 约翰·齐默, 律师和成功的公众演说家,有十条有效的介绍技巧 帮助你避免口干。下面是我们最喜欢的列表: 我喜欢这个技巧是因为它是多么实用。你可能不会 总是可以接触到水,但它很容易滑入你的口袋前介绍。 探索 Zimmer 的精彩演示技巧的完整列表 处理博客上的口干, Manner 的发言。 每个演讲者都害怕忘记他们所说的话。 但是 Rand Fishkin 提供了一个有效的商业演示技巧 情况: 菲什金是最著名的创始人和前首席执行官的热门网站 Moz 和最近主办的白板星期五。菲什金 也是一位成功的公众演说家。 在 Wistia 阅读 Fishkin 的完整访谈 营销博客。 在指南的后面,您将学习如何创建吸引眼球的幻灯片,以捕捉您的听众的注意力。 你可能不会考虑你的声音,但你的声音是 你演讲的重要工具。学习如何正确使用它将使 你是一个更有效率的演说家。 职业教练 罗杰·洛夫( Roger Love )谈到,名人和世界上最权威的声音之一 关于你声音的重要性: 何时 你给出你的陈述,让你的运动计数。如果你看起来无心或 尴尬的是,这会让你的观众感到不舒服。 2018年演讲会优胜者 世界公共演讲锦标赛同意.Ramona Smith 解释说 如何关注运动有助于: 你 可以找到更多史密斯关于商业内幕人士的公开演讲建议。 太多的商业演讲者站得很僵,使不自然 手势。或者他们用他们从未真正使用过的华丽词汇来填满他们的演讲 生活。 著名企业家理查德·布兰森爵士则支持另一种观点 方法。这里是布兰森给出的公众演讲建议(通过等)。 有效的演示文稿 演讲后的提示 下面的提示可以帮助您充分利用大多数业务演示人员忘记的内容 想一想。演讲之后会发生什么? 下面是一些关于你演讲时应该做什么的商业介绍技巧。 其中一个 大多数发言者在做完业务介绍后面临的最大问题是:是否 它进展顺利。作者和演讲教练 Suzannah Baum 分享了一个演示想法,发现: 你会 在博姆的博客上找到更多的见解,为你的话语带来力量。 在 给听众提问的机会。一个问题 和回答会让你解决任何关注你的听众。 对一个重要问题的正确答案甚至可能会结束协议。 专业人士 沟通者和作者 Stacey Hanke 定期发表主旨演讲和 举办研讨会。汉克强调了召开问答会议的重要性 如下: 了解更多 Stacey Hanke 在本文中的有效演示技巧,在演示或 会议。 如果你想的话 在你演讲后的问题是消极的,再想想。据前行政和演讲教练 Theodore 说,如果听众提出问题,那实际上是积极的 五月。 可以说 这样: 在本文中, May 提供了更多有关在 CIO 中创建出色演示的技巧 数字杂志。 你没有做到 当您的业务演示结束时。如果你做了一个 销售演示文稿。 跟进 在演示之后有关键的潜在客户是许多业务专业人员跳过的重要一步。后续行动可能会觉得尴尬,但不一定是这样。 作者及 销售教练 Jill Konrath 提供了与潜在客户联系的演示技巧: 阅读更多 Konrath 在文章中的演示后续建议3“替换销售后续策略 “触碰基地”。 你还会发现后续行动 如果你有你的潜在客户感兴趣谈论的东西,那就更容易了。 改善你的 演讲技巧,要求反馈。然后听它。 反馈让你知道你在演讲中的表现。它还告诉你你应该做些什么。 下次。 全球公共演讲和哈佛讲师艾莉森·夏皮拉就如何获得反馈提供了一些实用的演示技巧。这里是 最有用的提示: 如果你愿意接受,反馈将帮助你改进你的 演讲技巧。 开始你的演讲 你刚刚从超过25位专家那里获得了有效的演示的商业技巧。现在是时候开始创建自己伟大的业务演示了。 有关更多工作和鼓舞人心的演示引语的业务演示技巧,请研究这些教程+教程: 公众演讲 15个鼓舞人心的公众演讲曲目(有名、有趣、减少恐惧) Laura Spencer 演示文稿 15+最佳业务演示技巧:来自专家的报价(关于2019年的出色业绩) Alexis ( Lexi ) Rodrigo 接下来,我们将分享您对计划和 写出精彩的演讲。 保持调整以了解更多关于如何使(计划和写)一个伟大的介绍。。。 第四章。如何在7个简单步骤中快速规划(+编写)一个强大的演示 准备等于成功.规划及写作 你的秘密武器给了一个有力的展示。 让我们深入了解演示文稿的编写过程。 7计划和编写演示文稿的简单步骤 演示文稿 规划/编写过程并不困难。它可以用七个词来概括 易于遵循的演示文稿编写步骤。 许多主持人 跳过重要的步骤,并支付时,他们提出一个糟糕的介绍。不要成为那些低成本的演讲者之一。 以下是 计划和编写一份伟大的报告应遵循七个步骤: 了解你的目的 研究您的业务演示文稿主题 列出你的主要想法 创建演示文稿大纲 计划演示文稿格式 关注开业和关闭 创建书面演示文稿 这七个演示文稿编写步骤将帮助您编写 商业演讲杀手。让我们看看每一个: 你的 演示文稿的目的是希望从演示文稿中获得什么 你完成了。确定这一点是如何善待的第一步 演示文稿。跳过这一步,你也可能根本不做演示。 你有工具 可以用来帮助你确定你的目的。首先,问问自己 问题: 为什么 我是在讲这个话题吗? 什么? 我的业务是否希望从这个演示文稿中获得? 是 演讲内容丰富吗? 是吗 销售演示? 我想要吗 让人们团结起来为我的事业奋斗? 一旦你有了 回答这些问题,设定目标。它需要具体,需要 是可衡量的。如果您不确定如何设置有效的目标,请查看 Enpato Tuts +教程: 自由职业者 如何为自由贸易设定有效目标 安德鲁·布莱克曼 演示文稿 为演讲设定目标的写作过程是相似的。 现在你已经这么做了 设定你的目标,关注它。毕竟,这是你做这个演示的原因。演讲中的每一件事都应该推进你的目标——尤其是 您的业务演示主题。 那么你怎么样 选择演示主题? 这里是一个常见的场景 你被邀请去 在会议上发言。你的公司,公关公司, 由于您的演示文稿需要五个新客户。你选择生意 演讲主题:公关将如何帮助你找到一个成功的品牌形象。 在示例中 以上,您可以选择涵盖您的公关公司提供的所有好处。 但有一个广泛的话题意味着: 你 没有足够的细节覆盖任何一点。 你的 演讲时间太长了。 你 失去观众的注意力。 试一试:你应该能在18分钟内讨论你的话题 或者更少。为什么这一点很重要?TED Talks 的研究表明,观众不能关注 过去18分钟。更多关于演示长度以后。 一旦你有了 发现演讲的目的,你就可以做研究了。 不理解你的主题或者不能很好地了解你的听众是演讲失败的原因。 更糟糕的是,这会让你看起来很愚蠢。有效的演讲者研究他们的主题和听众。 业务介绍主题研究问题 是 内容准确吗? 是 当前的信息? 是吗? 有多个信息来源? 听力研究问题: 什么? 他们已经知道了吗? 什么? 他们会得到新的信息吗? 什么? 他们理解的术语吗? 如果你曾经是 要求代表外部组织发言,请向您所在的组织询问 观众是什么,他们已经知道了什么。你的公司也应该有一些 关于潜在客户的信息。 尝试一下:使用人口统计和心理研究来了解你的更多信息 观众。Facebook 观众洞察和谷歌趋势可以 提供有用的信息。了解有关如何针对 这些 Enpato Tuts +教程的听众: 市场营销 如何使用心理图形更好地瞄准您的市场营销 Celine Roque 客户 如何定义目标客户(适用于您的营销计划) Celine Roque 一旦你有了 完成你的研究,是时候选择你的演讲要点了。 在你的 研究,你收集了很多信息。你可能比你多 需要。 把它缩小到 你想要展示的要点。选择 最重要的是你的听众和达到你的目标。 列出 你收集的信息。现在,回顾一下。切任何东西: 你的 观众已经知道了; 你的 观众不需要知道;或者 那就是 不要推进你的目标。 把这个演示文稿的写作过程看作一个漏斗.你 把信息倒进一端。只有那些能提升你目标的信息 另一端出来。这使你不会让你的听众失望 信息太多。 现在,将所有信息划分为相似的类别。你 应该开始看到一个自然的分组。 在上述公关机构的例子中,发言人发现 关于品牌标识重要性的统计非常重要。他们还找到了 案例研究,重新设计的品牌标识导致客户增加 意识。 你的演讲有多少分?许多演讲 专家建议有三个要点(所谓的“三规则”)。规则 第三条并不是一个严格而快速的规则。这取决于你对每个人说了多少 点。 更好的方法是减少支持的点数 而你的听众无论如何都不会记住的很多几乎没有支持的观点。 记住:大多数听众理想的演示长度 15到20分钟。 尝试一下:如果你是 按计划发言超过18分钟,请将您的发言分为 部分。每节长度应为18分钟或更短。使用额外时间 回答问题。 示例:将45分钟的演讲分为两个18分钟的演讲,其中 中段休息四分钟,问答五分钟 最后。 专业秘密:绕过18分钟的注意范围限制 计划一系列简短的演示文稿。(只是确保他们不会被安排回来。)这一策略有效 如果你有不止一个目标,最好。 一旦你知道你的要点是什么,创建一个大纲。你 你怎么写一篇演讲大纲呢? 这里是 要做什么: 演示文稿大纲类似于任何其他文档的大纲。它设置您要提供的信息的顺序。 最重要的是 基本的简要介绍包括: 简介 首先是 点 第二点 第三点 结论 填写这些 一般标题与标题具体到你自己的介绍。 那是最基本的 简短演示文稿的大纲工作;您的演示文稿大纲将有所不同 有你的听众和主题。更长的演示大纲可以看起来 这样: 简介 首先是 要点 支持 为点 休息时间 第二名 要点 支持 为点 视频 第三个 要点 支持 为点 问题及答案 结论 你刚刚创建了 你的演讲大纲。现在您已经准备好了一个演示文稿格式。 一旦你有了 选择您的主题和要点,是时候计划您的演示文稿格式了。 对于大多数业务情况,幻灯片是最有效的演示 你可以使用的格式。 有一些 使用幻灯片放映格式的显著优点: 它是 添加视觉组件。 你 可以很容易地集成其他媒体,例如音频或视频。 那里有 有很多工具可以帮助您创建幻灯片放映。 那里有 是数以千计的专业设计的模板,使您的幻灯片显示看起来很好。(我们会 进一步了解如何在以后使用专业演示模板。(二) 你 控制演示的速度。 你 可以在演示结束时向您的观众留下演示文稿的副本。 虽然有 关于幻灯片放映和 PowerPoint 的大量负面讨论 具体来说,事实是他们非常受欢迎。据 BBC 报道, 全球有超过5亿 PowerPoint 用户,超过3000万 每天都有介绍。 幻灯片放映如此流行有一个原因。 它们是有效的。 如果你仔细看一看 在人们对幻灯片节目的抱怨中,他们真的是这样 使用了显示软件。常见投诉包括: 陈述的组织结构很差。 幻灯片设计不当。 文本太小,无法阅读。 演讲时间太长了。 但这些不是 幻灯片放映格式或任何特定的幻灯片放映工具出现问题。 这些问题有两个词: UserERROR 。用户错误就是你会犯的错误 避免遵循本指南中的建议。 开幕式和 你的陈述结论很重要。开口就是你的听众第一次听到他们的声音 给你的印象。结束是你最后一次获得信息的机会。 有效的 陈述,花时间让你的开始和完成正确。 9.成功的写作技巧 开业 开口装置 演讲的基调。使用下面的演示文稿写作技巧从一开始就抓住听众的注意力: 提出大胆的要求.这可能令人震惊 甚至是一个令人震惊的声明。 与预期相反。对面说 听众在这里所期望的。 激发好奇心.由 提出一些你会继续解释的奇怪或不寻常的东西。 问问题。让观众参与 从一开始就是吸引他们的有效方式。 一个令人惊讶的故事。讲故事 是一种有效的展示技术。 引用知名人物或 著名谚语。开始引用是过度使用的,但如果做正确,可以拉你的观众。 讲个笑话。如果你认识你的听众 足够了解他们会发现什么有趣,一个笑话可能是一个很好的开场白。 播放视频.短而有力 视频可以对你的观众产生巨大的影响。 引用当前事件。如果有什么 重要的事情正在发生,不要试图竞争。相反,开始你的演讲 简单地谈论正在发生的事情。 接近终点 对你的介绍,告诉你的听众什么期望从介绍。股份 你的演示结构。例如,如果在 演示文稿或如果您希望他们保存所有问题,直到 最后,在你的开场白中告诉他们。 结论有力 您的演示文稿 结论是你最后一次指出你希望听众接受什么的机会 他们离开时与他们同在。 如果你在做销售演示,用行动号召来吸引观众。许多人 演示文稿忽略了这一重要部分,但这可能意味着两者之间的差异 成功和失败。打电话给 行动告诉观众下一步要做什么。 其他可供选择的 结束发言包括: 展望未来 相反的例子 a 问答部分 了解有关如何 开始并结束发言: 演示文稿 影响—如何强有力地启动演示文稿 Julia Melymbrose 你已经完成了演示大纲。你一直在工作 你的介绍和结论。现在,您已经准备好创建您的书面演示文稿。 你不需要 本阶段的演示软件。我们将在下一步中加上这一点。现在, 一个好的写作工具会做。遵循本演示文稿撰写流程: 开始 你的演示大纲。 创建 介绍幻灯片文本,每个要点,以及 结论。 在 前几张幻灯片。 要有效,使用 简短的句子和短语来写你的陈述。查看您的内容 不止一次地减少冗长和不必要的信息。 也不要说 每个幻灯片上都有很多信息。如果幻灯片包含太多 信息,你的听众不会掌握你所分享的一切。分开幻灯片 有太多的材料进入几个幻灯片。 了解有关在此撰写业务演示文稿的详细信息: 演示文稿 如何编写专业的 PowerPoint 演示文稿(了解编写过程) 布拉德·史密斯 尝试一下:使用计划中的暂停和转换,例如观众 参与、视频或其他设备,将长时间的呈现划分为较小的部分。 注意:幽默可以影响您的演示文稿的接收方式.幽默点燃 情绪和分解你的材料。但并不是每个人都觉得同样的事情很有趣。 如果你不确定某个笑话会如何被接受,就把它剔除。 想要访问此全面指南的离线使用。现在下载这个指南(免费)作为一个方便的69页电子书 PDF 与快速行动的清单。 继续阅读,学习如何 选择您的演示软件… 第五章。怎样 选择2019年最佳业务演示软件(+快速入门技巧) 你已经计划好了,写了 演示文稿。现在是建立它的时候了。在你能做之前 你必须选择最好的商业演示软件供你使用。 我们会帮你的 为你的演讲做出正确的选择。我们会给你提供你需要的信息。让我们结束一下 查看最佳(和最流行的)演示软件选项: 拿着 Quiz !什么业务 演示软件适合您吗? 它有助于了解你的情况。 可能的列报需要。这就是为什么我们包括这个演示文稿 软件问答: 什么? 你现在使用演示软件(如果有的话)? 什么? 你的业务是否有软件需求? 什么硬件和操作系统 你用了吗? 您有哪些演示工具 有经验吗? 您的演示预算是多少 软件? 你将在 与团队进行演示? 你需要使用特别效果吗 动画? 你需要输入音频或视频吗 文件? 您是否将输出您的演示文稿 到另一个文件类型? 你经常忘记保存你的档案吗? 你用的是 Mac 还是 PC ? 你是否需要脱机工作? 记住你对这些问题的回答。我们将重新考虑 本章末尾的这个测试帮助您找到合适的软件工具 为你。 现在让我们来比较一下 三个最流行的商业演示软件包。让我们来看看 检查 PowerPoint 与.Google 幻灯片与.注意事项. 看看这个 Google 趋势图为快速查看这三种工具的比较。图表衡量了每一个搜索的数量 全球三大工具: 让我们来探索 Keynote 、 PowerPoint 和 GoogleSlides 之间的差异。让我们看看每一个 软件工具独立。 1。微软 PowerPoint (热门 与公司合作) 估计的数目 微软 PowerPoint 用户超过5亿(通过 BBC 新闻)。 PowerPoint 无疑是最流行的业务演示文稿 软件。 如果你工作的话 对于一家公司,您的业务可能使用 PowerPoint 。如果您需要使用 PowerPoint ,您的决定已经做出。 你可能已经有些熟悉了 使用 PowerPoint 。也许吧 您甚至已经创建了业务 PowerPoint 演示文稿。那就是 熟悉意味着你可以学会快速使用这个强大的演示工具。 你是新来的吗 PowerPoint ?了解有关 PowerPoint 的详细信息以及如何快速启动 这里: Microsoft PowerPoint 什么是微软 PowerPoint ?+如何开始在演示文稿中使用它(现在) 安德鲁·奇洛德 Microsoft PowerPoint 如何快速学习 PowerPoint (完整入门指南) 安德鲁·奇洛德 研究环境 PowerPoint 最终教程指南,以了解更多关于使用 PowerPoint 的信息。 尝试一下:如果你创建了你的大纲 使用 MicrosoftWord 并将其保存在 PC 上,您可以将其直接导入到 PowerPoint 。打开 PowerPoint 后,单击打开>浏览。 转到您的大纲存储的文件中。从“所有 PowerPoint 演示文稿”切换到“文件名”字段右侧。单击大纲文件 然后单击“打开”。PowerPoint 创建一个新的演示文稿,在标题中列出大纲的每个段落 新幻灯片的字段。 现在,我们来看看 Microsoft PowerPoint 的优势 及其缺点。 尽管如此 很受欢迎,它的流行并不是所有的 PowerPoint 。下面是一些 Microsoft PowerPoint 的许多优点: 这是一部分 使用 MicrosoftOffice365(使用 Office 生产力工具,如 Word 、 Excel 、 等等)。 它可以出口 PowerPoint 文件有十几种不同的文件类型,从.pdf 至 。rtf 。 它可以进口 (嵌入)音频和视频文件。 它包括 50部动画片和特别效果。 协作 可以通过 OneDrive 。 离线 在 PowerPoint 中可以访问。 它有自由 iOS 和 Android 移动应用程序。 现在我们已经做到了 查看 Microsoft PowerPoint 的优势,现在是查看 缺点。一个缺点是很难与他人合作。 最近, PowerPoint 提高了实时协作的能力。然而,还有更多的步骤比谷歌幻灯片。要与其他用户合作,您必须将演示文稿保存到 OneDrive 中,并邀请您希望与之合作的人员。 Microsoft PowerPoint 的最终优势之一是 提供专业设计的演示模板。以下是一些很好的业务 PowerPoint 模板以提供帮助 您创建了非常棒的演示文稿,以及如何快速定制它们的信息: Microsoft PowerPoint 30+专业 PowerPoint 模板:更好的业务 PPT 演示 Sean Hodge Microsoft PowerPoint 如何制作专业的 PowerPoint 演示文稿(使用 PPT 模板) 安德鲁·奇洛德 2。Google 幻灯片(伟大的协作和伟大的 价格) 你需要吗 专业的生产力工具?实时协作是你工作的一部分吗? 你的预算有限吗? 考虑使用 Google 幻灯片。这是一个随时可用的演示软件工具,是谷歌生产力的一部分 套件,其中包括 Sheet 和 Google 文档。最重要的是,当你创建一个谷歌账户时,它是免费的。 你是新来的吗 谷歌幻灯片?了解更多有关 GoogleSlides 是什么以及如何快速启动的信息 这里: Google 幻灯片 谷歌幻灯片是什么?优秀(免费)在线演示软件 Laura Spencer 演示文稿 如何使用 GoogleSlides (快速入门指南) Rebecca Tarnopol 研究环境 谷歌幻灯片最终教程指南了解更多关于谷歌幻灯片。 试着:你是吗 知道你可以把谷歌幻灯片从一个演示文稿复制到 另一个?为此,请使用幻灯片打开 GoogleSlides 业务演示文稿 你想要的设计。单击所需的幻灯片,然后单击 Control-C 将幻灯片复制到剪贴板上。打开第二个 要将幻灯片复制到的业务演示文稿。单击之前的幻灯片 在这里您想插入复制的幻灯片。单击 Control-V 将复制的幻灯片粘贴到第二个演示文稿中。 现在,让我们来看看谷歌的优势和劣势 幻灯片。 这是免费的 使用 Google 帐户。 股份 在线进行实时编辑和协作。 你的 工作自动保存在 GoogleSlides 中。 它保持着 修订历史,使之可以返回到更早的版本。 这是一部分 Google Drive (使用 GoogleDrive 的生产力工具,如 Google Docs , 绵羊等等。 出口 Google 将文件滑动到几种不同的文件类型(虽然不是 使用 PowerPoint )。 您可以插入 音频或视频文件。 包括 动画和特殊效果(虽然不像 PowerPoint 那么多)。 免费 iOS 移动应用。 其中一个缺点是 Google Slides 的意思是你必须有一个 Google 帐户才能使用它。还有 对效果和主题的选择也较少。 发现专业设计 GoogleSlides 模板和如何快速创建一个伟大的业务演示: Google 幻灯片 35+ Google 幻灯片最佳业务演示模板(2020年) Laura Spencer Google 幻灯片 如何使用 Cool (可定制)主题创建 GoogleSlides 演示 Sven Lenaes 3。Apple Keynote (适用于 Mac 用户) 你可能是 想知道:什么是 Keynote ?关键是苹果的演示软件工具。是啊 苹果 iWork 生产力套件的一部分,包括页面和数字。 选择 在 Keynote 和 PowerPoint 之间,继续阅读以了解它们之间的区别。 如果你有 Mac ,记住 Keynote 已经在你的电脑上出现了。了解关键注意事项 以及如何在这里快速开始: 主要注意事项 什么是 Apple Keynote 软件?+如何开始使用它进行演示 Sven Lenaes 应用程序培训 如何创建基本的主题演示文稿(在 Mac 上) 安德鲁·奇洛德 研究环境苹果 关键注意最终教程指南学习如何使用关键注意. 试着:你是吗 知道您可以使用 KeynoteLive 流一个 Keynote 演示文稿吗?在 屏幕上方。将提示您将演示文稿保存到 iCloud 中 帐户。然后,单击“继续” 按钮。将 URL 发送给希望共享演示文稿的观众 与。按下 Play 开始流媒体演示文稿。 现在,让我们来看看 在 Apple Keynote 优势和 缺点。 它来了 用你的 Mac 电脑。 基调是部分 iWork 生产力套件(使用 Pages 等生产力工具, 数字等等。 出口 几种不同文件类型(包括特定于苹果公司的文件)的关键字文件 类型如 QuickTime )。 插入 音频或视频文件。 股份 并通过 iCloud 驱动器进行协作。 包括 约30部动画片和40部特效(虽然不像 PowerPoint 那么多)。 工作 在离线文件上。 基调也有 一些缺点,主要是它只适用于 Mac 。PC 用户 无法处理 Keynote 文件。 使用 Keynote 创建伟大的演示 业务关键说明模板和有用的教程: 演示文稿 30最佳主题演示模板( Mac 用户设计) Sean Hodge 演示文稿 如何在带模板设计的主题说明中进行出色的演示 Sven Lenaes 你的最终决定——选择权利 您的演示软件 让我们回顾一下 商业演示软件 Quiz 。你对提问的回答 展示您想要的演示软件。 你 回答问题1、2和4的“ PowerPoint ”。 你 回答“ PC ”和“ Windows ”问题3。 为 问题5,一个用户的预算超过150美元。 为 问题6,你回答“偶尔”或“很少”。 为 问题7、8、9或12,你回答“是”。 PowerPoint 是理想的 使用 MicrosoftOffice 生产力套件的企业。对那些 员工独立制作商业演示文稿。 你 回答问题1、2和4的“谷歌幻灯片”。 为 问题5,预算中你几乎什么也没有。 为 问题6,你回答“经常”。 为 问题7、8和10,你回答“是”。 GoogleSlides 是企业的理想选择 使用 GoogleDrive 生产力套件。这对公司来说也很好 他们的员工依靠实时协作。 你 回答问题1、2和4的“要点”。 你 “ Mac ”、“ Apple ”、“ MacOS ”或“ iOS ”回答了问题3。 为 问题6,你回答“经常”。 为 问题11,你回答了“ Mac ”。 基调是理想的 使用 Mac 和 iWork 生产力套件的企业。 要更深入地比较这三种软件演示工具,请查看: 演示文稿 PowerPoint vs .与。谷歌幻灯片:最好的演示软件是什么? Laura Spencer 更多的软件演示工具,请参阅这里: 演示文稿 超过20个最佳演示文稿制作 PowerPoint 软件替代品(2019年) Laura Spencer 现在你已经这么做了 选择一个演示软件工具,阅读了解如何设计 业务介绍。 第六章。如何像创意一样设计 Killer 业务演示文稿 专业人士 你知道你的消息。您已经研究了您的主题和您的 观众。你创建了你的大纲。你选择了一个演示文稿 软件工具。 但对于一个有效的业务幻灯片显示,它将人员转移到 行动,你需要一个视觉上吸引人的展示。想要一次演讲,你的听众会记得吗?一个好的演示设计使差异。 演示文稿幻灯片设计 这里的提示将告诉您要做什么(使用 PowerPoint 演示文稿完成 例子)。 利用这6个演示设计基础获得正确的关注 请注意 在设计演示文稿时,这六个演示设计基础: 幻灯片布局 字体选择 颜色 图形学 媒体 特别效果 让我们分别看一下每个元素: 幻灯片的布局是每个幻灯片的内容和视觉元素的组织。想想你的演讲 在设计演示文稿的每个幻灯片的布局时提供内容。 看看什么 你写了。设想哪种类型的幻灯片设计对每个人都有效 点。一些要点可能自然地适合于幻灯片与文本旁边的图像。 其他点最好用图表或图表的幻灯片显示。 保存每一张幻灯片 设计尽可能简单。一个杂乱的设计会吸引你的注意力远离你的内容.此外,对于复杂的点,您可能需要多个幻灯片。那就是 好的。 尝试一下:绘制缩略图或创建一个情节板来显示所需的幻灯片设计类型的视觉图像。(不要 将这些缩略图与许多软件中的缩略图视图混淆 演示工具。)这些 缩略图是简单的粗略的草图什么不同的幻灯片在您的演示中将看起来像。你不必 成为艺术家。一个简单的绘图将会做。 选择字体时,考虑一下 字体类型和字体大小。 字体类型是指字体的外观。有些字体适用于 临时使用,但不用于专业演示。选择容易的字体 读。像 Tahoma 或 Gil Sans 这样的 Sanserf 字体效果很好,特别是用于 标题。 字体大小在创建演示文稿时也很重要。 字体需要足够大,让观众可以从房间里读到。使用 至少24点字体。 也不要使用 在您的演示文稿中有许多不同的字体。字体应该相互协调 不要分心。 了解有关字体的详细信息 这里: 类型学 初学者《缴款指南》 Ian Yates 试一下:拉 提供您的品牌商业材料,如文具、小册子和业务 卡片。列出使用的字体。(如果你不确定,询问你的营销 部门。)将幻灯片演示文稿中的当前字体替换为 字体,如果他们在屏幕上工作良好。 了解如何在此更改演示文稿字体: Microsoft PowerPoint 如何在60秒内将自定义字体添加到 PowerPoint 安德鲁·奇洛德 Google 幻灯片 如何在60秒内为 Google 幻灯片添加新字体 安德鲁·奇洛德 颜色扮演一个大角色 参与任何陈述。色彩传递强大的视觉信息。选择 颜色为您的幻灯片背景,字体,和口音文本小心. 错误的颜色会给你 倾听关于你的品牌或信息的错误想法。太多的颜色或冲突的颜色使您的 演讲显得很花哨,很业余。 颜色也可以让 你为你的演讲打上了品牌。在设计演示文稿时,请考虑 你的商业色彩和设计方案。 重新检查您的品牌材料(您的网站,文具, 以及名片)。将它们与计划用于您的颜色进行比较 演示文稿。它应该共同努力。 了解所有有关 Envato Tuts +教程中的颜色: 色彩理论 设计中对色彩的全面介绍 Ed Wassermann 为了帮助你的听众记住你的要点,明智地使用图形。请记住,正确的视觉可以帮助你的听众保留高达65%的你说的话(根据大脑规则)。 考虑使用这些类型的图形为您的业务演示提供视觉优势: 照片 插图 资讯图表 图标 不过,明智地使用图形很重要。在幻灯片上放置太多图片或使用不专业的图形实际上会给听众留下负面印象。 尝试一下:如果您有一个 Enpato 元素订阅,您可以无限访问各种设计资源。浏览照片、插图、信息图表和图标,以找到专业设计的符合您需求的视觉。 拥抱了一短 在演示文稿中提供视频或音频,以便为您的 观众。 但要小心。太多了 许多视频或音频消息将压倒您的演示和分散注意力 你的听众。限制您使用嵌入式媒体。 你的媒体 选择应该是专业生产。不要嵌入软弱无力的业余视频 或音频进入您的演示文稿。 同时,保持 嵌入式视频或音频短片。不到一分钟是最好的,但不要让它过去 超过两分钟。 找到最好的 通过询问以下问题来加强您的业务演示: 是 这个媒体与我的目标有关吗? 是 媒体专业人士? 是吗? 媒体是否符合我们公司的形象? 怎样 是吗? 尝试一下:在演示开始之前,在循环上播放免版税的音轨。 下载专业制作的免费音乐文件与您的 Enpato 元素订阅或单个低 来自 AudioJungle 的费用。 使用 带上大多数演示软件,以增加您的演示文稿的额外兴趣 设计。 两种特殊类型 影响是: 动画 过渡 动画有 用于移动幻灯片的元素。动画可以移动幻灯片正文, 图像和幻灯片设计的其他对象。 过渡是专门的 在幻灯片之间使用的动画类型。 不要过度使用 特殊效果。太多的特殊效果分散了你的主要信息。但是 在一些特殊的效果中洒水可以增加您的演示的兴趣。 在这里学习如何使用动画: 主要注意事项 如何在 Apple Keynote 中添加动画(完整指南) 安德鲁·奇洛德 Microsoft PowerPoint 如何在 PowerPoint 演示文稿中添加动画 安德鲁·奇洛德 Google 幻灯片 如何使用 GoogleSlides 动画和时间转换 Laura Spencer 如何使用演示文稿模板:3易于遵循的步骤 专业设计的业务演示模板 让你在视觉上有吸引力的展示上有一个开始。另一些人 使用专业演示模板的优点包括: 充分利用您的演示软件 包括大量演示设计选项 经常根据当前标准和趋势更新 您想知道如何使用模板?这里有三个容易 让你开始的步骤: 在 Enpato Elements 中找到专业设计的模板, 它有数以千计的演示模板可用。使用搜索栏和过滤器查找 正确的模板,无论是 PowerPoint 、 GoogleSlides 还是 Keynote 。 如果您很难找到正确的演示文稿模板,在这些文章中有一些很好的 PowerPoint 演示文稿模板选择: Microsoft PowerPoint 29+最佳 PowerPoint PPT 模板设计(2019年演示) Sean Hodge Google 幻灯片 35+ Google 幻灯片最佳业务演示模板(2020年) Laura Spencer 主要注意事项 30+ Mac 主题:快速定制新演示文稿(2019年) Sean Hodge 无论您使用什么演示软件,您都会在这些精选列表中找到视觉上有吸引力的演示选项。 当您为您找到了合适的演示设计模板时,请下载它。 在本例中,我们使用的是 X 注意 PowerPoint 模板。这个模板有一个黑暗和光明的版本.它还包括43个独特的演示幻灯片设计。 您将收到包含演示文稿的 zip 文件 文件夹。提取文件。使用演示软件打开模板。 您现在已经准备好自定义演示文稿幻灯片设计 模板与您自己的细节。您可以快速添加您的演示内容、照片和图形,更改颜色,并完全定制它以满足您的需求。 了解有关自定义 PowerPoint 的详细信息 模板: Microsoft PowerPoint 如何快速定制 PowerPoint 模板设计 安德鲁·奇洛德 五大业务演示示例(具有强大的视觉设计) 让我们来看一下如何使用专业的模板设计可以快速地将演示材料从呆板转换为有趣。这里有五个 业务前后 PowerPoint 演示示例: 在大多数商业演示中,都有一张幻灯片,告诉观众公司的内容。下面是使用 PowerPoint 中包含的标准基本模板: 正如你所看到的,这是非常基本的。它讲述了这个故事,但它不是一个视觉上吸引人的设计。 现在让我们来看同样的信息,但这次我们使用了 X 注释 PowerPoint 模板(黑暗版本)的幻灯片#4。我们还添加了 Enpato Elements 的图像,以吸引观众的注意力。 试着:让你的公司 故事开始了。将产品或服务的照片添加到您的 幻灯片设计。 企业使用我们的服务幻灯片(或我们的产品幻灯片) 解释他们必须提供什么。下面是这类幻灯片的前面示例 使用与以前相同的标准模板: 这一次,我们使用了 XNote 的光版 PowerPoint 模板,幻灯片#16,重做幻灯片设计.看看模板有什么不同 在下面的例子中: 我们在这里添加到专业设计的幻灯片上的图标 带了模板,并戏剧性地改变我们的演示内容! 许多默认的演示幻灯片模板缺少时间线图表。 如果没有图形,一个有符号的列表通常是你能做的最好的。 但是高级模板可以让您选择显示 时间轴数据可视化。以下是同样的情况 使用来自 X 黑暗版本的幻灯片#14的时间线 注意 PowerPoint 模板: 如果您的企业获得了奖项,您将希望展示 那些在你的演讲中被淘汰的。没有显示数据的许多图形选项, 你可能被迫再次使用子弹。下面是一个使用 默认 PPT 模板: 看看创造性的幻灯片设计能带来的不同 (根据 X 光版第15条) 注意 PowerPoint 模板: 阅读一份统计清单是很枯燥的.但是如果你的 幻灯片显示模板设计是有限的,列表可能是您必须显示的所有内容。 听众。下面是一些使用标准模板设计的关键数据的示例: 像饼图一样,图表给生活带来了枯燥的数据。 (基于 X Note PowerPoint 模板的黑暗版本的幻灯片模板#25。): 有关其他 PowerPoint 演示设计技术,请回顾: Microsoft PowerPoint 如何使一个好的 PowerPoint 设计更好 Sven Lenaes 演示文稿 10个演示设计技巧(制作最佳壁橱) Sven Lenaes 演示文稿 25+灵感 PowerPoint 演示设计示例(2018年) Laura Spencer 你应该雇一个设计师吗?(简易核对表) 您刚刚学会了创建有效的关键设计元素 演示文稿。 专业的演示模板使几乎任何人都很容易做到 创造一个有吸引力和影响的表现。但有时是 雇用一个设计师来创建你的演示可能是最好的。 使用以下列表决定是否需要租用 专业设计师创造您的演示: 您太忙了,无法创建演示文稿。 你正处于品牌的中间。你想要 设计人员要创建一个独特的演示外观,您将反复使用。 你有一个慷慨的演示预算。 你不知道如何使用演示软件 (而且没有时间学习)。 这次演讲的风险很大。 你对自己的能力没有信心 向你的听众传达你的信息。 你需要有人提供专业意见 你到目前为止所做的事情。 专业人士 设计师可以创建一个独特的展示主题,适合您的品牌。 一个演示设计师也有经验和图形设计培训来借鉴。他们可以出席 你有很好的设计选择。 尝试一下:如果你想找一个专业的演示设计师,那么就去看看吧 环境工作室.有一个类别的演示设计服务,有一个精心挑选的专业人员,您可以迅速与。 第七章。获得最大受众影响力:提供(交付)出色的业务演示文稿 您希望您的业务演示能够发挥作用。 你希望你的听众记住它。你想让他们做他们听到的事。 你可能认为你无法控制你演讲的这个方面。 但是你可以。学习如何最大限度地展示自己的才华 观众的影响。 让我们先来看一下付出的艺术 演示文稿。 6个好演讲的最佳技巧 使用这些强大的公众演讲技巧来传递 有差异的陈述。在本章中,给出了 演示文稿中,您将学习如何: 透过肢体语言表达项目信心 管理你说话的声音 通过讲故事来吸引观众 有一个好的开端(接近杀手) 使用战略暂停生效 用微笑赢得观众的支持 让我们分别检查每个提示: 你的身体语言(也称为非言语交际)告诉你 你的听众和你的话一样多。你的观众看到的东西需要匹配 你在说什么。 大多数专家都认为非语言交流是 如:你所说的话很重要 非言语小组)。 你在演讲时使用的身体语言包括: 姿势 手势 运动 表达式 眼睛接触 站在观众面前,从卡片或 电脑屏幕——就像许多演讲者所做的那样——并不能激发人们对你的信心 信息。 相反,自然地站着。不要是 害怕移动。可以做手势或者跨舞台移动。不要 不过,过分了。保持你的动作自然和轻松. 你的表达在你的非言语交际中也起着很大的作用 沟通。如果你的表情让你看起来不舒服,你的听众 也会感到不舒服。 对于不舒服的表达,一个快速的解决方法是 微笑。在你开始演讲之前和之后试着微笑吧 暂停。我们以后会更多地谈论微笑的重要性。 欲知更多有关肢体语言的详细信息,请研究 Envato Tuts +教程: 演示文稿 身体语言在演示中的重要性:+如何有效地使用它。 Brenda Barron 尝试一下:一次 你学会了你的演讲,练习在朋友或同事面前表现出“干劲”。 让他们注意到你的身体语言留下的印象,而不是 你所说的实际单词。另外,询问你是否在走动 或僵硬地站立。他们可以 还可以告诉你你的运动是分散注意力还是有效。 你的声音也会对你的听众产生巨大的影响。如 您将提交一份有影响的演示文稿,您需要支付 注意你说话的方式。 常见的口语错误包括: 说话太快了 说话太软了 用单调的声音说话 木乃伊或不清楚说话 过度使用像“嗯”这样的不必要的感叹。 “喜欢”和“你知道” 你的声音给人留下了很大的印象 你的听众。它还决定了他们是否能理解你是什么人 说。如果你的听众必须努力去理解你,他们会 放弃。你失去了他们的注意力。 通过练习来管理你的声音.但首先你已经 知道该怎么做。 尝试一下:使用网络摄像头、智能手机或其他设备 记录你练习演讲。当你回过头来玩的时候,寻找问题 你需要改进的地方。记下你声音的音调,你的速度 说话,声音的音量。另外,请注意您的使用频率 感叹词。这些都是你可以改进的细节。 人们是一个科学事实 爱情故事。研究表明,信息 故事比没有故事的信息有效35%。(资料来源:等) 同一消息来源表明,最受欢迎的 TED 演讲超过了一半 叙述。 根据一项研究 来自神经经济学家 Paul Zak ,我们 爱情故事是因为它们使我们的大脑产生: 催产素,一种与移情相关的神经化学物质 皮质醇,一种帮助我们集中注意力的神经化学物质 这一点对 具有戏剧性弧形的故事。了解更多关于 Zak 的工作和故事 影响 YouTube 视频中的行为: 如果您的产品或服务发生了重大变化 有人的生活,告诉我们这个故事。您的演示文稿将更加有效 因为它。 你怎么样 开始和结束演讲的方式意味着演讲的不同 这是与你的听众和他们忘记的。 业务演示文稿的开头为 其余的介绍。不管是否喜欢,观众都会在 秒,无论他们是否想要注意。这篇时代杂志文章 把人的注意力放在10秒以内。 一旦你失去了观众的兴趣,你就必须 努力捕捉它的两倍。事实上,你可能永远不会得到他们的兴趣。 以下是启动业务演示的五种有效方法: 大胆. 一个大胆的声明,自信地说,将吸引你的听众的注意力。 是 相反。让人们注意到最多的事情的反面 人们期待。 制作它们 奇怪。好奇心是让你的听众关注什么的有力方法 你说。 询问 问题。问题是吸引听众的好方法。 使用 讲故事。你刚刚学会了如何有效的故事。很好 故事开得很好。 正如演讲的开头很重要一样 是结局。如果你的听众在演讲结束时仍在听,那就 意思是他们感兴趣。不要用微弱的结尾吹它! 结束您的业务演示的三个好方法包括: 打电话给 行动。告诉观众下一步要做什么。 一个远景 的未来。给他们留下一个关于可能发生的事情的梦想。 关闭循环。当你的演讲以一个故事或激发想象力的方式开始时,你的结论就是把所有这些打开的线索连接在一起,形成一个杀手结尾。 详情请参阅 关于如何有力地开始和结束演示的课程,请转到本环境 教程: 演示文稿 影响—如何强有力地启动演示文稿 Julia Melymbrose 用停顿来做陈述似乎是不合逻辑的. 毕竟,你说话的时间有限,你想说 你要说的一切。 然而,正确使用,暂停工作。一些最有效的 当你不说话的时候,你的演讲中的一些片段。如果你想知道如何 给一个杀手演示,学习什么时候和如何停顿。 战略性暂停的一些优点: 观众人数 连接。记住丹·帕洛塔对沉默的力量所说的话。 第三章观众的亲密关系。 参考文献 听众。Pauses 让听众有机会收集他们的想法并重新集中注意力 关于你的陈述。 更好 步伐。暂停可以帮助您控制演示文稿的速度。 人类 需要。给观众一个站立、伸展和伸展的机会是很好的。 等等。 那么,你该暂停什么时候?以下是一些伟大的时刻: 暂停: 你刚刚提出了一个要点。 你刚才问了一个问题。 你的听众是在大笑或以其他方式制造 噪音。 在讲故事时产生戏剧性的效果. 大多数暂停时间不需要太长。几秒到一分钟通常都是有效的。 较长的暂停可以用作 一个过渡,打破长时间的讲话成块,你的观众可以欣赏和更有可能保留。 面部表情是一种特定类型的肢体语言。还有 一个面部表情比其他面部表情更重要。进入微笑。 在演讲过程中微笑会给你带来不同 和你的听众。 微笑可以帮助你改善情绪,缓解压力(来源:心理学 今天)。如果你以微笑开始演讲,你就不太可能 焦急。 真诚的微笑也很吸引人.如果你微笑,你的 观众更有可能笑回来。而且,真正的微笑被认为是 积极的。微笑的人被认为是友好和更值得信赖的人. 了解更多有关 RonGutman 在 YouTube 视频中微笑的力量和好处。 发表有效演讲的另一个秘密是学习 处理你的神经。 舒适:自信地发表演讲(没有焦虑) 许多人不喜欢发表演讲,这并不是秘密。即使是 有经验的演讲者会感到焦虑。 如果你是许多人中的一员,很多人都在和 对公众演讲的恐惧(也称为语言恐惧症),你不是唯一的人。你可以 还提供了有效的介绍。 偶尔,你的演讲焦虑会很明显 它分散了你的信息。但大多数时候你的听众都会 明白你很紧张。他们可能会自己发表演讲,所以 他们知道它的感觉。 你的 如果你犯了一些错误,听众会原谅你.他们知道你只是人类,人类犯了错误。 事实上,你可能更批评你的演讲 比你的听众更有能力。 下面是您的提示列表,用于向您介绍 信心: 在演讲前一个小时左右,想象一下 你的演讲已经结束了,你把它钉住了。重复显示 几次成功的结果。 大约半小时前,计划做点灯 运动。轻快的散步完全符合帐单的要求. 当你开始讲话时,关注不同的听众 成员。但是不要盯着任何一个人太久了。(如果看人 让你不舒服,直接看着你的观众后面墙上的不同地方。(二) 如果你碰巧犯了一个错误,请暂停。采取行动 深呼吸,收集你的想法。如果你有点水,就打点水。 然后,继续下去。不要对这个错误做太多。 一些发言者认为这是一种友好的目光 面对观众会有所帮助。如果这是你的话,在心里记下你的朋友在哪里 在你开始说话之前,脸部就位于。 有关如何克服公众恐惧的更多信息 演讲和如何自信地讲话,学习这些环境教程: 沟通 如何克服对公众演讲的恐惧 大卫·马斯特斯 公众演讲 如何在公众场合讲话(就像专业人士一样) Laura Spencer 一个 最后提示: 实践工作!你练习得越多,演讲就越容易 为你。像演讲会这样的组织 国际和专业的会议可以帮助你练习 提高你的口语能力。 不仅是自信地对你的听众讲话很重要,而且也是选择合适的地点来出席和熟悉它。 使用此清单查找业务演示文稿的最佳地点 快速 你做演讲的地方确实有不同。选择 合适的演讲场所对你和你的听众都意味着更好的体验。 尽快学习你能学到的一切。 你可以在那里做演示。如果可以,请预先支付演示文稿 访问。了解演讲地点的可用内容以及您需要的内容 带你来。 要选择一个好的演讲场所,请使用以下公告作为检查表: 这个设施对观众来说很容易 找到。 有足够的椅子给所有的成员 你期望的听众。 观众可以听到你的 无论他们坐在哪里,都要进行陈述。 有一些厕所对主人家很方便 口语区域。 获取所提供设备的特定列表。** 确保有足够的电源插座。 这个房间有一个地方让你计划你的 幻灯片放映(屏幕或空白墙)。 房间将被加热(或冷却)到 舒适的温度。 *所提供的设备可包括电缆、电脑及 键盘和鼠标、麦克风和其他声音设备、远程视频 适配器和工作投影机。 如果在 询问你的陈述日期。大多数场馆都很乐意与你合作。 在演示当天,带上任何不会带的设备 由你的场地提供。另外,带上笔记本电脑或手机充电器。 想要访问此全面指南的离线使用。现在下载这个指南(免费)作为一个方便的69页电子书 PDF 与快速行动的清单。 你刚刚学会了交付 最大影响的陈述。接下来,我们将讨论那些可以添加东西的附加部分 特别是你的演讲。 第8.7章创意理念将为任何业务演示文稿添加额外的内容 对于一个真正有影响力的演讲,你需要超越观众的期望。 以下是七个创造性的演示想法,你可以立即很好地利用,使您的演示更难忘。 1。放弃一些天鹅 人们喜欢得到免费的东西。一个装满品牌的手提袋 项目意味着他们每次接下来都会记得你的组织 品牌笔或铅笔,钥匙链,文件夹,或其他品牌的物品。 这里列出了一系列简单的品牌商品,非常适合一个手提袋: 钢笔和铅笔 钥匙链 文件夹 注意事项 日历 咖啡杯 手提袋 确保每个 swag 包项目显示您的公司名称 以及电话号码。如果您想知道您的徽标将如何看待促销活动 项目,您可以使用 Placeit 创建模拟。 试一下:把 将与您的产品相关的小贴士的书籍或小册子放在一起,或 服务。把它作为你的旅行袋的一部分送给观众,或者 本身。 2。在幻灯片中使用信息图表 在 一种吸引人的视觉方式。保持你的 听众感兴趣,而你提供的数据,否则可能看起来无聊。 请注意下面的彩色信息图片如何吸引你的眼球: 了解更多有关环境图集+文章中的信息图表: Microsoft PowerPoint 30个最佳信息图表 PowerPoint 演示模板—使用大型 PPT 数据幻灯片 Sean Hodge Google 幻灯片 什么是信息图表?它如何帮助您的演示 Sharon Hurley Hall Microsoft PowerPoint 如何在60秒内编辑脑信息 PowerPoint 模板 安德鲁·奇洛德 3。在演示文稿中添加一个人工元素 添加人类元素是另一个 为额外的呼气创造展示创意。人们喜欢故事,而且 他们特别喜欢谈论人们的故事。 我们已经讨论过如何有效地讲故事 是。了解更多有关 EnviratoTuts +文章中的讲故事的信息: SlideShare 如何写出伟大的壁橱(用强大的故事技巧) Brenda Barron Microsoft PowerPoint 如何在 PowerPoint 演示文稿中讲述有效的视觉故事 安德鲁·奇洛德 试一试:民意调查 您的前20名客户。询问每个人你的产品或服务是否有 他们的生活发生了变化。也要问他们是否愿意分享他们的 故事。联系表示“是”的客户。使用 响应创建一个强大的人类影响故事,为您的演示。 4。让观众参与:尝试问答 许多演示软件包包括一个问题和 回答工具。例如,使用 GoogleSlides 可以让观众在线提问。这对大的人很有帮助 观众,或者如果你的一些观众是远程的。 下面是谷歌幻灯片问答工具的工作原理。 首先,向观众提供一个网址,让他们可以提问: 如果观众点击链接,他们会被提示 问他们的问题: 了解本文中有关 GoogleSlides Q & A 功能的详细信息: Google 幻灯片 19+(快速)提示和 Tricks 在2019年使用 GoogleSlides 作为专业人员 Laura Spencer 以下是让观众参与的其他方式: 如果观众同意,请要求举手 或者可以和你的问题有关。 要求观众为视觉做志愿者 代表。 5。展示一个有竞争力的形象 他们说一幅画值一千个字.右边 图像可以表示体积。 图片如下 当他们: 搅动,搅动 一种情感 刺激措施 想象力 捕获 一个重要的时刻 最有效的图像是那些讲述故事的图像。听着 图片如下: 当你看到这张照片时,你会意识到这个人已经跑完了 为他们的汽车加油。你可能会想知道: 他们走了多久? 他们得走多远? 为什么他们是单独的? 图像也可以用符号来说明 诸如: 需要准备 在旅途中撞上公路颠簸 处理突发事件 尝试一下:当你在你的 演讲时,暂停片刻,让你的观众吸收图像。然后, 继续你的观点。 6。添加视频或动画 动画或视频可以增加对演示的兴趣。 务必添加专业制作并与之相关的动画或视频 你的陈述。 小心,小心 让你的视频接管你的演示。你选择的视频应该 增强你的信息,但不会压倒你的陈述。 要了解更多关于使用视频和动画的信息,请研究这些 Enpato Tuts +文章: Google 幻灯片 如何将 YouTube 视频添加到 Google 幻灯片演示中 Laura Spencer 演示文稿 如何在 PowerPoint 中自动播放视频 安德鲁·奇洛德 Microsoft PowerPoint 29+动画 PowerPoint PPT 模板(带酷互动幻灯片,2019年) Sean Hodge 7。可使用 您可以添加到业务演示文稿中的宝贵额外内容 将在结束后提供。 如果演讲场地允许,请坚持 至少30分钟。利用时间与观众交流,以及 回答在问答环节中没有出现的问题。 在演讲结束后接触你的人更多 可能是你的产品或服务的严重前景。 记住:不要添加太多的东西! 在您的演示文稿中添加一两个这样的创意元素将有助于捕获您的听众的注意力。然而使用“ oomph ”元素 在你演讲的每一张幻灯片上,你最有可能会压倒你的观众。明智地运用这些吸引人的因素。 您将在这些 Enpato Tuts +文章中找到更具创意的演示创意: Microsoft PowerPoint 43有效的 PowerPoint 演示技巧(提高您的技能) 布拉德·史密斯 演示文稿 15创意演示理念:这将激发你的行动热情 Julia Melymbrose 记住, 在业务演示文稿中添加“ oomph ”的最佳方法之一是 准备。更好的准备是这本指南的全部内容。 第九章2019年业务演示文稿对照表:准备下一次业务演示文稿(分步) 为了帮助将所有这些演示技巧和技术付诸实践,我们创建了一个方便的 PDF 清单附件,它将贯穿您刚刚学到的所有东西。 您可以将此清单下载为免费 PDF 集的一部分。这免费下载包括69页做大介绍电子书和快速行动清单。 现在下载它,然后简单地使用它来检查每一个项目,当你准备下一个演示文稿。 结论:采取行动,做一个伟大的演讲(现在开始!) 你刚刚学到了所有关于商业演示的知识。您已经发现了如何进行出色的演示以及如何避免常见的业务演示错误。现在是你学习的时候了。下一步就是你。 你想了解更多的介绍吗?你会发现更多关于做伟大的教程 在 Envato Tuts +。 此外,请务必获取完整指南的副本 2019年做好商业报告.下载此免费指南现在作为一个方便的69页电子书 PDF 与快速行动清单。 要获得真正有效的演示文稿,您需要使用专业设计的业务演示模板。下载 Enpato 元素所需的模板 或环境市场。