Global SEO is instrumental to succeeding in today’s competitive climate. But maybe you’ve been skittish about the prospect of doing it because of its costs and complexity. While these factors may have been valid deterrents to implementing global SEO in the past, generative AI has ushered in newfound accessibility and affordability to global SEO initiatives. Lionbridge has fully embraced generative AI throughout the SEO content lifecycle. As part of its AI undertaking, it has developed custom, proprietary automated SEO solutions based on the collaborative work of three teams. What’s Lionbridge’s objective? To produce high-quality content across multiple languages, automate where it makes sense, and ensure that human oversight validates AI output. During the second session of our SEO Bytes webinar series, Automating SEO With AI, Lionbridge experts Brendan Walsh, Phil Kennedy, and Jesse Hollett delved into how Lionbridge utilizes AI advancements to enhance enterprises’ SEO initiatives. Intrigued? Watch it on demand, or continue reading the blog for a brief synopsis. To view recordings of other Lionbridge webinars, visit the Lionbridge webinars page for a library of offerings, including a recording of the first session in our series, Global SEO: Ask Me Anything. In What Ways Can AI Successfully Automate SEO? Lionbridge successfully deploys AI throughout the SEO content lifecycle via our proprietary technological solutions. Seed Keywords — Our customers typically provide seed keywords, the essential phrase that forms the foundation of keyword research for SEO. However, we can use our AI tool to select seed keywords when that’s not the case. Keyword Research Quality Assurance (QA) — Our AI tool automatically checks keyword research quality. Metadata Creation — Our AI tool automates the creation of metadata, which is then reviewed manually by an expert. Metadata QA — Our AI tool performs automated checks. Transcreation — Our innovative solution transcreates content at scale. Content Creation — Our innovative solution simultaneously creates content in multiple languages. Final QA — Our technology enables automated post-optimization checks. Where Does AI Fall Short in SEO Automation? While AI enables SEO automation throughout the content lifecycle, some tasks still require manual intervention. The following functions fall into this category. When AI is tasked with keyword research, it provides output not based on underlying data. At the time of publication, we note that the Gemini AI model gives incorrect search volumes to keywords, for example. Automation may be possible in the future, and we are considering an approach using Semrush API and AI. But for now, a manual approach reliably ensures you get the appropriate keywords. AI does not perform keyword injection well. (Keyword injection involves inserting keywords into the original or translated non-English text to boost SEO.) AI, such as ChatGPT, is too creative to complete this task effectively and will frequently rewrite the content or exclude paragraphs. A seemingly straightforward task, Lionbridge experts were surprised by these results. How Does Lionbridge’s Technology Promote Automated SEO? The Lionbridge SEO App interface allows for the testing and editing of prompts and has proven effective for metadata creation and seed keyword extraction. While it is not currently good at keyword injection, Lionbridge experts anticipate it will improve in the future. Lionbridge’s SEO Quality Assurance (QA) App helps automate SEO during the keyword research, metadata QA, and final QA steps. Here’s how the SEO QA App helps the SEO team process larger volumes of content more efficiently than was previously possible: Checks for the presence of keywords in the metadata. Checks whether the primary and secondary keywords are unique per URL. Verifies that the number of keywords provided by SEO vendors is sufficient. Checks whether the keywords are in the correct language. Verifies the meaning of the keywords by comparing them against their back translations. Checks whether non-zero search volumes have been provided for each keyword. The Lionbridge Content Remix App generates personalized content in real-time and at scale across increased formats and channels. It shines during the transcreation and content creation steps. Phil Kennedy, Lionbridge's Director of Managed Services Operations for Europe, says the Content Remix app addresses a shift in enterprises’ needs for increased content volume, increased communication speed, relevance, and usable content delivered at the right time. Moreover, it overcomes the longstanding problem of content creation services having a high human touch and its associated downsides of increased time and cost due to the manual level of engagement and work. The app enables: Fast content creation in one or many languages. The ability of copywriters to create, transcreate, and optimize content at scale through templates and an easy-to-use interface. Hyper-personalization via tone-of-voice and brand management. The creation of high-performing content, assured by the integration of human-in-the-loop involvement. What Levels of SEO Content Optimization Services Does Lionbridge Offer? Lionbridge offers three levels of SEO automation as part of its Global SEO Services : Standard Content Optimization, Advanced Content Optimization, and Premium Content Optimization. Standard Content Optimization is the least costly of the options. Here’s how it works: Step 1: The in-market SEO resource performs keyword research manually using Semrush, while AI is crucial in providing quality assurance of the outputs. Step 2: The customer reviews the research, and then Lionbridge’s SEO app generates the metadata based on the keyword research and source content. (The use of AI for metadata creation provides significant cost savings.) Step 3: The in-market SEO resource reviews the keywords and AI-generated metadata, using this material to optimize the on-page text. Step 4: AI provides the final validation of the metadata and on-page outputs. Advanced Content Optimization builds on the Standard offering: The SEO resource also does manual research into questions (not just keyword research). The Lionbridge Content Remix App further automates the process through the simultaneous transcreation of the original content into multiple languages before the in-market SEO resource reviews the output of this process. Premium Content Optimization further builds upon the Advanced Optimization service level with an additional value-add of using the Lionbridge Content Remix App to create original content in multiple languages simultaneously. The desired content goals will dictate which service level is most suitable. For instance, not every piece of content requires transcreation, making Standard Content Optimization the right choice. High-value content will benefit from transcreation to make it more appropriate and resonate with target audiences more deeply. The Advanced Content Optimization offering may be the best option in these cases. All three offerings leverage AI to provide a level of automation that saves costs, making global SEO accessible and affordable. Why Turn To Lionbridge for SEO Solutions Powered by AI? AI is in Lionbridge’s DNA. The technology has long been part of the language landscape, and our development team has an extensive history of developing AI products for transcreation and content creation. Moreover, every employee is armed with an AI goal and may use our internal AI sandbox, an enterprise-secure Azure environment with access to Open AI’s generative AI models. Lionbridge has developed a culture that rewards curiosity, encourages ideation and testing, and leverages AI to make work easier internally and for our customers. Get in touch Ready to implement global SEO more affordably than you thought was possible? Get in touch, and we’ll show you how AI-powered solutions can transform SEO and your ability to reach multilingual audiences. Fill out our contact form to start a conversation with us. We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help. To find out how we process your personal information, consult our Privacy Policy.