At the heart of DeepL's success lies a secret ingredient that goes beyond cutting-edge technology and breakthrough innovation: the power of its people. Today, we’d like to introduce you to Mara, Mehdi, Lynn, Christopher, and Ryo—five remarkable individuals whose stories are not just narratives of personal achievement, but vibrant illustrations of DeepL's core values in action. Together, they embody a culture where empathy flows, strategic thinking leads, actions speak louder than words, humility is the foundation, and teamwork drives—transforming DeepL’s ethos into the lifeblood of daily interactions. Dive into their journey and discover the human heartbeat of DeepL, where values are not mere words but the very pillars of our collective story. Mara is the kind of person who lights up a room, not just with her presence, but with her genuine care for those around her. In her Sales Enablement role, she doesn't just focus on numbers—she focuses on people. "Whenever I hear concerns or sense a certain vibe, I try to be present and actively listen," she says, underscoring her commitment to creating a supportive environment. Her approach is strongly influenced by leaders who embody gratitude and openness. "Be open about your struggles—you might be surprised how much that resonates with others!" Mara advises, a reminder of the power of vulnerability in forging deeper connections. When asked how she plans to continue fostering a culture where everyone at DeepL feels cared for, Mara says, "We all do our best when we're challenged in a respectful and kind way. Paying attention to what's on our teammates' minds not only makes us work better together, but also helps our company grow in a healthy way.” Mehdi has the rare ability to see both the forest and the trees. As he guides new customers through DeepL's offerings, he's always thinking about how to scale quality and vision for the long term. "I make progress in phases and include opportunities for colleagues to share their feedback. This is an essential part of the process and allows you to achieve initial impact faster and then adapt the project through various iterations to unlock even more value," he explains, illustrating his methodical approach to expanding capabilities. His curiosity and forward-thinking nature are contagious, inspiring those around him to constantly seek improvement and innovation. "Every little bit helps! The path to scale, quality, and future-proofing isn't just about big changes or brand-new processes. It's often the little things that add up to make a big difference for our teams and our customers," says Mehdi, underscoring his belief in the incremental benefits of small, consistent actions. Lynn's story is one of clarity and purpose. She has transformed Customer Success Operations with decisive action and a deep sense of ownership. Reflecting on a significant change she implemented, Lynn shares, "When I joined, the CSMs were fielding requests for customer introductions through various Slack channels, DMs, casually during a call, and we weren't able to track these conversations. I decided to streamline them into a request form that would be reviewed weekly by the Customer Success leadership team and then prioritized and routed to the CSMs for customer outreach. With that one decision, we were able to reduce the noise for the CSMs," demonstrating her ability to cut through complexity to find effective solutions. Her guiding principle? "How much positive impact can a decision have vs. how much risk/cost will there be in making it," a balance that underpins her thoughtful yet decisive leadership style. Christopher's approach to teamwork resembles a perfectly orchestrated symphony, where every element contributes to a unified and pleasing outcome. He’s generous in sharing knowledge and recognizes the team's joint efforts as the cornerstone of their success. "Being part of a team that values collaboration is rewarding, and it's a true case of what you contribute, you receive in return," he says, capturing the spirit of reciprocal support and open teamwork. When asked about the source of his collaborative ethos and any advice he can offer for fostering effective teamwork, Christopher emphasizes, “The principle of psychological safety plays a pivotal role in team dynamics—ensuring that every team member feels confident to express their thoughts without fear of judgment is crucial. I attribute our ability to cultivate such an environment to our team leader, Lewis Fowler!” Ryo's narrative weaves together all of DeepL's values, creating a rich tapestry that showcases the interconnectedness of these principles. "For me, DeepL's values extend beyond the workplace and are applicable to everyday life. The principles of caring for others, seeing the big picture, making quick decisions, valuing teamwork, and humility guide my daily choices and important decisions. They also influence how I build and strengthen relationships, not only within the team, but also outside of work” he shares. “Building trust is critical because it affects both work outcomes and the overall atmosphere at work. These values provide reliable support when facing new challenges or unfamiliar situations," he observes, emphasizing the universality of these guiding principles. When asked what advice or insights he would share with team members on how to incorporate these values into their daily lives, Ryo suggests, "While all values are important, I personally prioritize proactive collaboration. DeepL's diversity enriches creativity and innovation through the exchange of new knowledge and perspectives. “I believe that continuous learning is essential for skill enhancement and career growth, with intellectual curiosity serving as a powerful motivator. I also think learning and understanding more at work fosters personal growth and collectively improves our expertise.” These narratives showcase the essence of DeepL, proving that the heart of any organization is its people—those who live out its fundamental values every day. Through their stories, Mara, Mehdi, Lynn, Christopher, and Ryo demonstrate the critical role that our values—such as thoughtful planning, impactful decision-making, humility, and open collaboration—play in the workplace. These are the true drivers of meaningful change. Interested in seeing how we put our values into action? Follow us on LinkedIn to dive deeper into the lives of our team. Through their personal experiences, you'll get a glimpse of how empathy, strategic foresight, decisive actions, humility, and collaboration aren't just concepts but active practices that inform our work culture daily. Language AI leader DeepL recognized by Forbes as a top innovator in the field as it revolutionizes communication for 100,000 businesses globally Global leader in Language AI, DeepL, has been named to the Forbes AI 50 list for 2024. This year’s list shines particular light on the companies powering higher productivity for both enterprises and consumers. Companies across the globe are rapidly adopting the latest AI technology to supercharge their operations and to scale their growth. DeepL’s recognition further cements its place in the AI landscape as a trusted and indispensable partner for over 100,000 global businesses to communicate across borders. The annual Forbes AI 50 list is a benchmark of the current state of AI. The unprecedented growth of AI is transforming productivity at scale while substantially reducing costs for enterprises. DeepL's suite of Language AI products accomplishes precisely this: businesses can communicate accurately across languages and borders—reducing the barriers to market entry that once stood in their way. For established global enterprises, accurate AI translation allows them to solidify their market hold, grow their customer base, and further secure brand recognition and loyalty. Coming on the heels of its 2023 Forbes Cloud 100 list inclusion, DeepL continues to push the boundaries of AI technology. The inclusion of DeepL in this year's AI 50 list reinforces its fundamental growth trajectory as well as the innovative path it has forged as a pioneer in the AI space. DeepL trains its AI models on high-quality data, while incorporating human editors that further curate the quality of its products—which are powered by DeepL Mercury, the world’s 34th fastest supercomputer. The company’s unique approach combines the expertise of world-class researchers and engineers with that of leading linguists to achieve top-notch translation accuracy that outclasses the major tech giants. DeepL is empowering companies to establish a global footprint—quickly becoming the AI of choice for global businesses across verticals. Its enterprise-level security further differentiates it from the competition, as the company owns its own tech stack and operates within a rigorous security framework, making it a trusted partner for businesses to protect their data. To find out more about how DeepL can revolutionize your team’s communication, visit www.deepl.com. From post-pandemic shifts to economic pressures to the rise of AI, retailers are dealing with countless challenges. To not just survive but thrive in today’s retail environment, companies need to be faster and more competitive than ever before. They need to go global. So, how does a company speed up global expansion and enhance customer experience in one go? They localize their content. According to a recent study from Weglot, “nearly 73% of customers prefer to purchase a product or service from a site that offers information in their own language.” Another 40% stated that they wouldn’t buy products from websites in other languages. What’s more, according to FTI Consulting’s survey, U.S. online retail sales were projected to reach $1.14 trillion in 2023—a 10% increase from 2022. Without a doubt, the retail industry is growing—and localization is the key to success. In fact, our own localization research found that 96% of respondents reported a positive ROI from localization efforts. 65% reported an ROI of 3X or greater. But, like any worthwhile business strategy, localization takes time. That’s where DeepL’s AI translation comes in. With DeepL, retailers can localize content at scale and speak to customers in their own language—for a faster, more streamlined localization process. This allows retailers to prioritize high-impact, high-growth regions. To further explore why DeepL is the best choice for retailers with ambitious international expansion plans, keep reading or visit our DeepL for retail page. Entering a new market is a heavy lift for localization teams. From product descriptions to customer reviews to marketing materials, there’s so much content retailers need to localize. Add in the fact that this content is often dynamic and changing, and it’s understandable why some localization teams struggle to keep up. What’s more, localization can be a tricky process. It’s not just about translating text from one language to another, but adapting to different markets’ cultural and linguistic differences to really resonate with your target audience. Basically, translation is a part of the more complex localization process—and that’s where DeepL makes a big difference. Using DeepL’s AI translations as a jumping-off point for localization allows retailers to increase efficiency, save time, enhance quality, and improve alignment. In fact, according to a recent study DeepL commissioned from Forrester Consulting, DeepL decreased translation time by 90%. This led to a 345% ROI and €2.79 million in efficiency savings over three years.* The same study found that DeepL reduced translation workloads by 50% and resulted in process cost reductions of €227,430. This study clearly highlighted DeepL as a strategic investment for the interviewed organizations. What could your teams do with all that extra time? When taking your retail company global, it’s vital to prioritize: Let's take a look at how DeepL stacks up. With DeepL’s glossary, you can easily keep your brand- and product-specific terms consistent across languages. For international retailers, it’s important to standardize brand names, technical jargon, and product documentation. That way, when you expand to new markets and languages, you know everyone is on the same page. Our glossaries also help retailers reduce costs and save time on manual editing. And with shared glossaries, it’s even easier to ensure consistency for teams and companies across international markets. Accuracy is everything when localizing content. High-quality translations are critical for earning customer trust, complying with regulatory requirements, and improving multilingual communication. According to blind tests, DeepL is over 3x more accurate than its closest competitors. This is in large part due to DeepL’s cutting-edge neural networks and Language AI models, which allow for more nuanced, natural-sounding translations. A successful market expansion strategy requires localization to keep pace, and DeepL allows retailers to translate content at scale. Instead of translating everything from scratch, retailers can use DeepL’s AI translations to get a head start. This, in turn, allows retail organizations to speed up time-to-market—accelerating global growth and keeping up with the competitive industry landscape. Many retailers are already using DeepL to enter new markets and expand globally. Among them are big-time retail companies like Alza and Kazar. Dubbed the “Czech Amazon”, Alza is an e-commerce company with markets all over Europe. After expanding to the U.K. and Central Europe, Alza needed high-quality translations that wouldn’t overburden its localization team. Enter DeepL. With DeepL API, Alza was able to translate large volumes of user reviews. This gave ‌customers quality assurance while shopping online and significantly increased its conversion rate. According to Jakub Kalina, Alza’s Head of Localization, DeepL has helped the retailer increase output volume, saying: Kazar, a Polish online fashion brand, had a goal to expand to new European markets, such as Greece, the U.K., and Bulgaria. Here, Kazar recognized the need for a robust translation API that could quickly localize its product feed. After testing multiple translation options, Kazar determined that DeepL had the highest quality. According to Radomir Kiepas, Kazar’s B2B Development Partner and Marketplace Project Leader, DeepL API allowed the retailer to launch in new marketplaces and increase European order volume. When asked what he’d say to other companies considering machine translation, Kiepas stated: Accelerating market expansion while providing a consistently high-quality customer experience isn’t easy. But using transformative AI translation tools like DeepL to streamline localization helps retailers navigate global markets with greater ease. To learn more about how DeepL Pro can help your company reach new customers and scale more efficiently, check out our DeepL for retail page. *Data from a commissioned study conducted by Forrester Consulting on behalf of DeepL in 2024. Are you getting ready for a DeepL interview or simply curious about our interview process? Either way, you're in good hands. I'm Nathan, and I'll be your guide through this journey. As one of DeepL's Talent Acquisition Specialists, I'm dedicated to finding the best talent for our Account Executive roles across EMEA. With over 8 ½ years of experience in the fast-paced world of B2B SaaS sales, I’ve supported a number of organizations at different stages of their business journeys, navigating complex hiring challenges and processes. Join me as I walk you through the different stages of our interview process, sharing insights and insider tips I've gathered over the years. At DeepL, our interview process is designed to ensure that both the candidate and the company are a perfect fit for each other. Let's break down the process into four distinct stages: The initial stage of our interview process is the recruiter screen, which serves as an opportunity for us to evaluate if you’d be an initial good fit for DeepL. However, it’s equally important that DeepL is the right fit for you. Every stage of our recruitment process is reciprocal. During this stage, as a recruiter, I look to understand a candidate's motivations for considering DeepL. I consider whether you’re actively looking, what your expectations and ambitions are—just as we have criteria for what we’re looking for, you should, too. I also ask some general “housekeeping” HR questions to get a broader understanding of your background, experience, successes, and responsibilities. All of this ties together to see if there’s an initial cultural fit. For me, it’s quite simple. Are you a kind, approachable, easy-to-talk-to person? Someone I feel comfortable putting in front of the wider DeepL team? Finally, it’s just as important that you come prepared with insightful, meaningful questions for me—which I’m always happy to answer. So, we see an initial mutual fit—great! Next up is a one-on-one meeting with your potential manager. This is a great opportunity to see if you can work with and report to this person. It’s also a chance to see if your manager thinks you’ll be a good fit within their team. The goal of this stage is to delve beneath the surface of some areas covered in the first interview. For example: The third round often requires the most candidate preparation. This stage typically consists of a 60-minute interview split into two sections. In the first half, you'll present and conduct a role play, usually with the hiring manager, followed by feedback. In the second half, another member of management will ask self-reflective questions based on our company values. Our final interview is an opportunity to meet with a future peer within the team. This provides a chance to understand what it means to be an Account Executive at DeepL. Similar to previous stages, our goal is to ensure you feel comfortable and happy with the people you meet—as they’ll play an integral role in your day-to-day work. It’s also important that our current employees feel excited for you to join us. By structuring our interview process in these stages, we aim to thoroughly evaluate candidates while providing a transparent and engaging experience. The duration of an interview process can often depend on multiple factors, but we are a fast-moving company. On average, the process takes two weeks from start to finish. Now that you have a clear understanding of the interview stages, let's discuss some tips to help you navigate the process effectively. Successfully navigating the interview process requires more than just technical expertise; it's about showcasing your character and commitment. Here are some practical tips to help you excel: In conclusion, our recruitment process is reciprocal. It's not just about you being the best fit for DeepL, but also about us being the best fit for your next career move. Each interview stage gives you an opportunity to meet different members of our Revenue/Sales organization, allowing you to understand expectations. It also helps us align what you expect of us with what we expect of you. As you prepare for your journey with DeepL, remember to do your research, come well-prepared for each interview, and ask insightful questions that demonstrate your enthusiasm for joining us on our incredible mission to break down language barriers. If you're ready to take the next step in your career journey, we invite you to explore our current job openings on our careers page. We look forward to welcoming exceptional talent to our team at DeepL! Ever wondered how AI translation impacts global business growth? Or what kind of cost savings and ROI an AI translation tool like DeepL has produced? Thanks to “The Total Economic Impact™ of DeepL”, a commissioned study conducted by Forrester Consulting in 2024 on behalf of DeepL, we have plenty of insights to share. The TEI methodology assesses investment value with four components—cost, benefits, flexibility, and risk—and illustrates the ROI of a technology's product and services. For over 20 years, it has been considered the gold standard for evaluating business impact. For DeepL’s study, Forrester interviewed four organizations with experience using DeepL from the energy, financial services (Big 4), legal services, and pharmaceutical industries to create a single composite organization. The study explains how reduced translation time impacted efficiency savings for internal and external business communications, while our blog post will explore some highlights from the study itself. Ready to jump straight to DeepL’s TEI study? Download the full TEI study. According to DeepL’s TEI study, one of its key benefits was the 90% decrease in internal document translation time. This translated to significant time and cost savings for the interviewed organizations—which, in turn, helped them navigate global markets with greater ease and efficiency. In fact, the interviewed organizations reported efficiency savings of €2.79 million over a period of three years. This figure shows the true value of DeepL as a strategic investment, having helped transform multilingual communication. Forrester Consulting also found that DeepL had an ROI of 345% and reduced translation workloads by 50%. This provided the interviewed composite organization with significant cost savings while maintaining high-quality, trustworthy translations. Over three years, this amounted to €227,430 in workflow and process cost reduction. With DeepL's Language AI, the interviewed composite organization could streamline their translation processes, ‌which allowed them to allocate resources more efficiently. Just consider this quote from one of our interviewed organizations’ employees, a Software Applications Manager at an energy company: DeepL’s goal has always been to empower translators to do their best work. In our TEI study, Forrester Consulting discovered that DeepL reduced the document flow to translation service teams by 50%. This, in turn, allowed the interviewed organization’s in-house staff to manage translations more efficiently. According to a Product Manager in legal services, “DeepL really adds value in terms of reducing the number of translations that we have to do with other companies.” This shift also helped translation professionals ‌focus on more complex, nuanced aspects of language and cultural interpretation—letting their expertise truly shine. Based on these results, it’s clear that DeepL enhanced decision-making processes by providing: To learn more about what made DeepL a strategic investment for global businesses, read the entire TEI study today. In this interview, Muneeba Mughal shares insights into her role at DeepL, as well as the formation and mission of “Women at DeepL”, an Employee Resources Group (ERG). She also delves into her personal journey and vision for fostering diversity and inclusion within the tech industry. Muneeba's story is a beacon of change, illustrating her commitment to creating a more inclusive and equitable workplace at DeepL. An important topic year-round, inclusivity in the workplace is especially significant during Women’s History Month. So, let’s dive into Muneeba’s story! Hi there! I’m Muneeba, originally from Pakistan and currently based in Berlin, Germany. I’ve been part of the DeepL team for about 2.5 years, working as a Platform Engineer within the DevOps track. My primary responsibilities include ensuring our infrastructure is reliable, minimizing downtime, and providing a standardized, user-friendly platform for our engineers. This enables them to develop, test, and run their services effectively—ensuring scalability and security. The ERG is a voluntary, employee-led initiative focused on diversity and inclusion, formally supported by DeepL. It originated when I joined DeepL and realized that, while there was an accepting culture towards diversity, we lacked a formal mechanism to celebrate and spread this diversity across the organization. To address this, the People & Culture team initiated the Belonging, Equality, Diversity, and Inclusion (BEDI) movement. This ERG, particularly for women, aims to foster an inclusive workplace where everyone has the opportunity to voice their opinions and thrive. My inspiration stems from my personal experiences in a predominantly male field, where I was often reminded of ‌gender disparities. Whether at university or in my professional life, I've faced challenges that have made me more determined to ensure future engineers, especially women, do not face similar obstacles. Leading this ERG was a chance to actively contribute to making our work culture more inclusive and fair. One of the main challenges was changing the existing subtle practices to more overt celebrations and acknowledgments of diversity. I am very grateful for the opportunity to be able to do it here at DeepL. “Women at DeepL” has launched several key projects, including enhancing the recruitment process to be more inclusive of women and launching some internal projects focused on women's development. These initiatives aim to provide a safe space for women to share their experiences, challenges, and achievements—fostering a supportive community within DeepL. This has enabled female employees to have a voice within the company and allowed their perspectives to be considered in decision-making processes. It's also facilitated networking and mentorship opportunities, contributing to the professional growth of women in our organization. We're committed to expanding professional development opportunities tailored to the needs of female employees, with the goal of inspiring and supporting women in their pursuit of leadership roles. My vision is to see this ERG continue to flourish and help make DeepL an even more diverse, equitable, and inclusive workplace. I look forward to seeing more initiatives led by women to support their growth and to foster an environment where everyone—regardless of gender or identity—feels welcomed and valued. Our goal is to ensure that all employees have a fair and equitable chance to succeed in their careers, facing challenges that are unrelated to their identity or background. We’re so appreciative of Muneeba for sharing her story with us, as it perfectly highlights DeepL’s year-round dedication to diversity, equality, and inclusion. To keep up with all of our exciting stories and meet more inspiring DeepL employees, we’d love for you to connect with us on LinkedIn. Have you ever wished for more than one API key for your DeepL API subscription? Well, wish granted! We’ve officially launched support for multiple API keys in DeepL API. Previously, DeepL API users were limited to a single API key for all their development workflows. But you asked for more—and we heard you. Keep reading to find out what this exciting update means for you and your team. As one of our most-requested features, this launch provides your team with unprecedented flexibility and allows you to create independent keys for all your needs. Unlike a single API key being used for local, test, staging, and production environments, this update allows you to create individual keys for each environment. Now, it’s easy to keep each key completely independent. Does your organization have a number of software engineers, development teams, or even freelancers working with DeepL API? If so, you can assign each one their own specific API key. This update also has a big impact on security. In the unfortunate case that a key is compromised, you now have a solid safety net in place. For example, when a single key is used in multiple workflows, there’s always a risk it could be accidentally shared with unauthorized users. With this new functionality, you can create multiple keys and remove them as needed. This causes little to no disruption to your existing workflows, keeping your developers and users happy. While many of you know exactly what an API key is, others may not be as familiar with the term. First, there’s the “API” part, which stands for application programming interface. An API is a type of software that allows two or more applications to communicate. Next, we have the “key”. In this context, the key is a code or unique identifier used to authorize a developer, user, or application. Basically, without the key, you can’t access the API. For companies that prioritize proper user authentication and security, it makes sense to use API keys. You don’t want just anyone to be able to access your API. And as mentioned earlier, using multiple API keys is vital for flexibility, usage insight, and increased security. Think of it this way: having one security guard for your business is nice. But depending on its size and complexity, one security guard might not be enough. You need multiple. In short, having multiple API keys allows your organization to: Multiple API keys make a world of difference for busy, security-minded companies—and we’re so excited to share this update. Head over to your DeepL account to start powering your integrations with multiple API keys today! In today’s rapidly changing world, embarking on a new role can be an exciting opportunity to explore new possibilities. It requires a growth mindset, resilience, and a willingness to embrace new challenges. Recently, Segolene Al Daccache, part of our Employer Branding team, sat together with Margot Novo to talk about her career journey at DeepL and the valuable lessons she learned along the way. From her initial position as a Marketing Operations Associate to her current role as a Communications Project Manager, Margot's path is a narrative of personal growth, adaptability, and the importance of aligning with a company's ethos. Her journey is inspiring and highlights DeepL's strong commitment to nurturing talent and fostering a culture that values innovation, quality, and its people. Now, let’s dive in! With much pleasure! My name is Margot Novo, and I’m currently a Communications Project Manager at DeepL. I coordinate strategic communication initiatives, with a strong focus on maintaining a positive public image. Collaborating with diverse teams, I ensure that our messages align with our brand identity and resonate effectively with our target audience. Through careful management of project timelines, budgets, and evaluations, I contribute to improving our public relations efforts, consistently helping stakeholders align effectively. Joining DeepL was a natural and exciting decision for me, driven by a combination of genuine passion for the product and with my vision of an ideal working environment. DeepL's innovation, quality, and impact on the world had captivated me long before the prospect of employment. This is a great question. I actually joined DeepL as Marketing Operations associate, but during the first week there was a project in the PR team that I helped support. After less than one month, we decided that I would move to the PR team as PR Manager. Last December, I had the opportunity to grow my role within the team and that’s why I’m now a Communications Project Manager. A significant achievement in my career was successfully managing the rapid expansion of our operations across multiple regions. Simultaneously managing the challenges and an effective path to growth, I implemented streamlined communication channels and collaborative frameworks. Through careful planning and adaptation to local market nuances, we not only met but exceeded targets in terms of market share, revenue, and customer satisfaction. This achievement underscores my ability to navigate complexities, demonstrate adaptability, and foster cross-functional collaboration in dynamic and challenging scenarios. When managing communication efforts for DeepL’s expansion into new markets, quality and long-term thinking were pivotal in shaping our approach. Instead of rushing to generate immediate attention, we invested time in understanding the local culture, preferences, and regulatory landscape. This research informed our messaging and PR strategies, ensuring they resonated authentically with new audiences. Emphasizing quality over quick wins, we prioritized building relationships with local influencers and media outlets, aiming for sustained positive coverage rather than fleeting attention. Navigating role transitions in my career involved strategic planning, continuous learning, and effective communication. When faced with a new role, I immersed myself in understanding the responsibilities, looked to mentors for guidance, and acquired relevant skills. Transparent communication with current and new teams helped manage expectations and foster collaboration. Actively pursuing training opportunities enhanced my skills and demonstrated a commitment to personal and professional growth. For those looking to grow within the company, my advice is to seek out new challenges, express interest in additional responsibilities, maintain a learning mindset, stay informed about industry trends, and actively build a professional network while remaining open to mentorship. Successful career growth requires a proactive and adaptable approach, a commitment to learning, and effective communication. My team lead has been a crucial support for my continuous learning and development within DeepL. Her guidance and mentorship have provided valuable insights into navigating various challenges and seizing opportunities for growth. Additionally, DeepL's commitment to employee development is evident through the provision of a learning budget. I've actively taken advantage of this resource to enroll in training programs and acquire certifications that align with my career goals. This proactive approach, combined with the support from my team lead, has significantly contributed to my career progression. A notable challenge in my career was the introduction of a new language in a complex situation with tight deadlines and unforeseen obstacles. The pressure was intense, and the balance between various aspects, from coordinating teamwork to managing stakeholder expectations, was exceptionally demanding. This experience taught me the importance of adaptability and resilience. I learned to prioritize tasks, delegate effectively, and maintain clear lines of communication in stressful situations. Teamwork has played a key role in my work experience, especially during role transitions. When transitioning to a new role, collaboration with my team was essential for a smooth integration. Through open communication, I was able to tap into the collective knowledge and experience of my colleagues and gain insights that helped me understand the nuances of my new responsibilities. Stepping up during a shortage of team members proved to be a transformative turning point in my career. Faced with the challenge of limited resources, I assumed additional responsibilities and played a pivotal role in ensuring the success of key projects. This experience not only proved my ability to handle pressure and deliver results in challenging circumstances, but also demonstrated a strong sense of accountability and commitment to the team's success. The proactive approach and successful project outcomes were recognized within the organization, leading to increased trust and accountability. This turning point was instrumental in facilitating a change in my position to Project Manager, underscoring the impact that taking initiative and going above and beyond in the face of challenges has on career growth and advancement. I personally value caringness, which aligns well with the culture of DeepL and has profoundly influenced my career path within the company. This shared commitment to caring for others has been a driving force behind my approach to teamwork and my overall work ethic. Embracing DeepL’s "we care" value has not only fostered a positive and supportive work environment, but has also guided my decision-making processes, ensuring a focus on empathy, collaboration, and genuine concern for the well-being of my colleagues. I'm thankful for the chance I've been given and the support I've received. I'm excited to keep growing in my current position and to keep contributing towards DeepL's achievements. This story beautifully illustrates how embracing change, setting priorities, seeking support, and building teamwork can guide us through career transitions and leave us stronger in the end. At DeepL, we believe that—although the journey may have its hurdles—the rewards are deeply meaningful and foster growth and new learning for every team member. If this story resonates with you and you're considering a dynamic career change, we invite you to connect with us on LinkedIn and discover the experiences that await you #InsideDeepL! Does your business operate worldwide? If so, how do you appeal to varied, international audiences? In today's globalized world, many businesses face a similar challenge: the need to communicate effectively with customers across languages, countries, and cultures. Here, localization presents a practical solution. By making content available in multiple languages, localization helps companies connect with diverse audiences and succeed internationally. To explore the impact of localization on businesses, DeepL conducted research, resulting in our report: The state of translation and localization in 2023-2024: insights, challenges, and opportunities. The research found that 75% of marketers in the U.S., Germany, France, and Japan believe localized content significantly boosts customer engagement. HubSpot, a leading provider of customer relationship management (CRM) tools, is well-versed in the art of localization. By integrating DeepL's cutting-edge AI translation into its localization workflow, HubSpot has scaled its efforts to deliver high-quality, multilingual content faster than ever before. In this blog post, we'll explore how HubSpot leveled up its localization strategy and stayed ahead of global competition by running DeepL under the hood. HubSpot owns and manages a staggering number of web assets, including landing pages, blog posts, and more. With more than 175,000 customers in 100 countries worldwide, HubSpot must provide accurate localization to meet the needs of its diverse customer base. As if the sheer volume of content wasn’t enough, there’s also the need for real-time updates in HubSpot’s 40+ supported languages to consider. To meet this challenge, HubSpot uses Mova, an internally developed system that acts as a central repository and combines the functionality of tools such as Slack, Jira, Figma, and Workato. With Mova, HubSpot can monitor its web assets in real time, making it easy for the company to quickly identify those that need localization and set up automated workflows. The key to HubSpot's excellent localization quality, however, lies in its use of state-of-the-art machine translation services like DeepL and ModernMT. Thanks to advanced neural networks and AI translation technology, DeepL’s translations are highly accurate and natural-sounding—meaning HubSpot can translate its web assets with precision and confidence. In fact, with Mova's integration of DeepL, HubSpot can translate assets one at a time or set up an automatic translation process, triggered when changes are made in the original language. With DeepL, HubSpot has scaled its localization efforts and now publishes multilingual content faster than ever. This efficient automation reduces the workload for its localization team, allowing them to focus on more critical tasks. Moreover, HubSpot can optimize its localization workflows based on asset performance. Popular blog posts, for example, can be assigned a workflow that includes human review alongside machine translation, ensuring the highest quality where it matters most. HubSpot’s localization efforts are extensive and effective. While several factors contribute to its success, according to Dierk Runne, HubSpot’s Senior Manager of Localization and Systems, technological literacy plays a large role: Additionally, Dierk recommends working closely with other teams' stakeholders and sharing localization knowledge to drive further value and enablement. HubSpot's use of DeepL in its localization workflow has helped this CRM giant meet the unique demands of its global customer base. By harnessing the power of AI-powered machine translation, HubSpot has successfully scaled its localization efforts—delivering high-quality multilingual content and optimizing resources. As businesses expand globally, the use of AI machine translation services like DeepL will undoubtedly play a role in bridging communication barriers and fostering meaningful connections with customers. To learn more about the importance of machine translation in international marketing, download our report today. Update: it's official—the DeepL glossary is now available in Korean! Since its launch in 2023, there's been a strong demand for Korean to be added to the glossary. We're excited to help even more global teams scale efficiently and maintain consistency. Plus, keep an eye out for additional DeepL glossary languages in the coming months. Back in May 2022, we explored how to create glossary entries to ensure that words and phrases are always translated in your preferred way. Since then, we've leveled up this feature with shared glossaries and the implementation of 60+ glossary language combinations between: This means that you can create custom glossaries using any combination of the above languages. Whether your company needs English and Chinese, French and Polish, or Japanese and German (the list goes on), DeepL has you covered. Here we’ll explore how the glossary feature's latest improvements can specifically help businesses grow their enterprise, consolidate internal and external communication, and increase team productivity. Glossaries ensure consistency in messaging across multiple languages. For multinational companies, standardizing terms such as technical jargon, product names, or product documentation keeps everyone—clients, customers, and team members—on the same page, even when translating text to other languages. This also helps to reduce costs and time lost with manual editing. We’ve recently introduced shared glossaries for users with a DeepL Pro for Business subscription. This means team members can create their own glossaries and then share those with other colleagues or their entire team—increasing collaboration and translation efficiency all at once. Glossaries help ensure translation consistency by tailoring and standardizing the output of specific words and phrases. To create an effective DeepL glossary for your team, it’s essential to consistently update it with the latest company terminologies. This involves adding entries for new products and services or removing or amending entries when they are discontinued. By doing so, you can make sure that your translations are always up to date and minimize having to manually edit internal and external communications. When team members use the shared glossaries feature, they can all access the same predefined glossary entries. This guarantees that everyone translates specific words and phrases uniformly, regardless of who is doing the translation. The glossary feature can be used as a part of a subscription plan (Starter, Advanced, or Ultimate) as well as with the DeepL API. With a subscription plan you can: With the API you can: Global companies use the DeepL glossary to ensure consistency throughout their communication. For example, Deutsche Bahn, Germany’s national railway company—and the largest railway operator in Europe—uses the DeepL glossary feature to maintain translation consistency for its 320,000 employees worldwide. This is especially important for train conductors and station employees who must communicate across languages for safety and scheduling purposes. The glossary feature is also highly used by organizations in the legal industry, where translation errors and inconsistencies can have immense consequences. DeepL's AI is consistently trained using official EU documents, allowing it to accurately translate intricate linguistic nuances in complex legal texts. Maintaining consistent messaging helps keep growing teams on the same page. It also ensures that prospective customers develop a clear understanding of your business and how you can alleviate their pain points. If you'd like to refine your company's messaging using DeepL Pro, get in touch with our Sales team. You can also learn more about the glossary feature in our Help Center.