The AVTpro Certification badge will be visible in translator profiles on both The POOOL and ProZ.com, highlighting the expertise of professionals who have successfully completed this industry-specific certification. AVTpro is the first ever professional qualification in media localization. The initiative offers certifications in Subtitle Translation and Subtitle Creation, reflecting the most common tasks performed by subtitle translators. Developed by OOONA, a leading provider of professional management and production tools for the media localization industry, The POOOL was the world’s first online directory dedicated to professionals working in the media localization industry. It facilitates the identification of suitably qualified media localization talent specializing in different audiovisual fields, genres and language pairs. Moving forward, The POOOL will update its talent profile details to include their ProZ.com profile information and links to ProZ.com profiles. ProZ.com aims to empower language professionals by helping them achieve their business objectives and realize their full potential. The company boasts approximately 1.5 million registered users and is the number one source of new clients for translators, interpreters and language professionals. ProZ.com is dedicated to supporting the success of its members through a variety of services, resources and experiences. “AVTpro Certification will allow ProZ.com language professionals to differentiate themselves from others when potential clients are searching for media localization experts,” says Mike Donlin of ProZ.com. “Credentials are an important part of complete profiles at ProZ.com. It’s exciting to add this certification that has been recognized by outsourcers in the industry.” “Our mission at The POOOL is to increase the visibility of media localization professionals so they can be discovered quickly and easily by language service providers requiring specialized support,” adds Shlomi Harari, Global Account Manager at OOONA. “Integrating the AVTpro badge in The POOOL directory was a priority for us. Cross-referencing member information with ProZ.com, the world’s most comprehensive platform for language professionals, will further enhance the value we offer both to professionals and to language service providers who use our services.”