Toronto, Canada, March 22 – The distinguished platform for industry discourse, Localization Fireside Chat, is excited to announce that Don DePalma, renowned Chief Strategist at CSA Research and author of the book Business without Borders: A Strategic Guide to Global Marketing, recently engaged in a profound dialogue with host Robin Ayoub. The conversation took place as part of the recording of YouTube and Podcast of episode #59. ? Watch the full episode here: https://youtu.be/w6mmnqIaG7Q Boasting a career spanning over two decades, Don DePalma is celebrated not only as a foundational figure at CSA Research but also as a leading voice on global marketing strategies. His insights have significantly influenced the localization research landscape by founding the first research company focused on the Localization industry and capitalizing on his experience at Forester Research. His unparalleled expertise, enriched by his authorship, has been crucial in providing depth and perspective to the field. In their discussion, Ayoub and DePalma covered a wide-ranging subject, from the ramifications of artificial intelligence (AI) on localization to the advent of technologies shaping the industry’s future, and the innovative concept of post-localization. DePalma underscored the critical role of human expertise in tandem with technological advancements, advocating for a synergy that enhances both efficiency and quality in localization processes. Highlighting the industry’s current challenges, including workforce dynamics, investment necessities, and the imperative of ongoing innovation, DePalma explored the transformative potential of emerging tools like no-code platforms and sophisticated translation management systems. These advancements, he noted, are key to modernizing and streamlining the localization workflow. The concept of post-localization, creating content directly in the target language to bypass traditional translation, was also discussed. DePalma emphasized the importance of comprehensive asset management, shared glossaries, and style guides to maintain consistency and quality across varied languages and dialects. Host Robin Ayoub expressed profound appreciation for DePalma’s insights, stressing the significance of adapting to the ever-evolving localization landscape. He highlighted the imperative for organizations to distinguish themselves and pursue digital transformation to remain competitive. Localization Fireside Podcast Chat remains dedicated to providing a venue for sharing expertise and fostering innovation within the localization industry. Episode #59 featuring Don DePalma exemplifies the platform’s commitment to promoting insightful discussions that propel the industry forward. For further details about Localization Fireside Chat and to view the episode featuring Don DePalma, please visit www.L10NFiresidechat.com