Navigating the challenges of content localization in 2023-2024: Industry insights and practical solutions


2024-01-22 18:50 DeepL


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Localization—not to be confused with translation—is the practice of adapting products or content to local languages and cultures. Essential for businesses looking to expand their global reach, content localization allows companies to reach consumers where they’re most comfortable: in their native language. Recently, DeepL partnered with Regina Corso Consulting to survey marketers in France, Germany, Japan, and the United States who are responsible for translation and localization at their companies. Using the results of this survey, we created the report, The state of translation and localization in 2023-2024: insights, challenges, and opportunities. In this blog post, we’ll summarize some of the survey’s key findings and explore why localization is one of the most important investments for global companies. Then, to learn why DeepL’s AI translation tool is the ideal helper to speed up localization processes, you can access our full report. The study—targeted at director-level marketers in companies with over 100 employees—had three main objectives: Below, you’ll find a selection of the main insights that we uncovered. For businesses to succeed in international markets and drive growth, they need to create multilingual content—which is why localization plays such an important role in global expansion. For this report, we wanted to find out, more specifically, how localized content impacts return on investment (ROI). Here’s what we discovered: Key insight: An overwhelming 96% of respondents reported a positive ROI from localization efforts, and notably, 65% reported an ROI of 3x or greater. Why it matters: For companies that aren’t sure if they should allocate resources to localization, these figures offer compelling evidence to do so. AI’s role in content generation has been expanding over the past months. An interesting trend that’s reshaping the localization process, we wanted to know how prevalent the use of AI tools is with today’s marketers. Key insight: AI-assisted writing tools are used by 77% of respondents, and machine translation by an astonishing 98%. Why it matters: This isn't a passing trend; it’s the new standard. Businesses slow to adapt risk being overshadowed by those who have integrated these technologies into their localization efforts. Many marketers wonder if investing in localization is worth the time and effort. What tangible benefits does it boast for businesses to localize new and existing content? Well, according to our research, increased customer engagement is high on the list. Key insight: 75% of respondents agreed that localized content significantly boosts customer engagement. Why it matters: Engaged customers are more likely to become repeat customers, refer your business, and spend more money on products and services. Even as AI tools become more advanced, human involvement will remain an integral part of a successful content localization strategy. Machine translation isn’t perfect, and a human-in-the-loop approach is the key to success. Incorporating human review allows companies to ensure all content adheres to their style and quality guidelines. Key insight: 99% of respondents supplement machine translation with human review. Why it matters: This underscores the need for a balanced approach that incorporates both technological and human expertise for high-quality outcomes. While machine translation can speed up the localization process, it still has some weak spots to keep in mind. Key insight: A significant 82% expressed concerns about accurately translating industry-specific terms. Why it matters: For industry-specific jargon and vocabulary, companies should consider training custom machine translation models or selecting a machine translator that comes with a glossary feature. These are just a few of the many insights you can expect from The state of translation and localization in 2023-2024 report. It's the ideal resource for anyone interested in: For fast, accurate, and secure AI translations to speed up your localization projects, DeepL is the best solution around. Ready to take the first step towards transforming translation and localization at your company? Download the full report now for free and learn how DeepL can help streamline your localization processes. We’re thrilled to announce a massive expansion of our subscription service DeepL Pro. Now available in 25 additional markets, DeepL Pro unlocks vast business potential for companies of all sizes and industries on a global scale. This expansion continues to advance our mission to break down communication barriers worldwide and to put the best possible AI in the hands of businesses everywhere. In addition to world-class translation accuracy, DeepL Pro users receive unlimited text translation, top-notch data security, expanded customization options, and more. Our translations even take into account sector-specific terminology, further curating brand messaging at an industry level. We’re excited to now offer DeepL Pro to the following markets: With more and more businesses implementing AI into their workflows, DeepL Pro offers a state-of-the-art AI translation service built upon the advanced AI technology that's made us a leader in the field. DeepL Pro is designed with businesses in mind, with features that save time and costs while boosting efficiency and productivity. From small and medium-sized businesses to global corporations, advanced translation features can help any organization reach new markets and customers. Is your business located in one of our newest DeepL Pro countries and looking to expand on a global level? Find the best plan for your team over at the DeepL Pro page and get started today. If you work in the legal industry, you’ve probably been eyeing the most recent wave of AI adoption with a mixture of interest and apprehension. Are you anticipating (or dreading) the slew of lawsuits that are sure to arise from AI use and misuse? Or wondering how AI will impact your own daily work? Ultimately, as technology evolves, the law needs to keep pace—and with it, legal professionals. Whatever your view on AI, it’s here to stay. In this article, we’ll explore five of the most game-changing AI tools transforming the legal profession and how they can benefit your law firm. If you’re not using these tools already, we can guarantee that your competition is! We'll also fill you in on how to vet AI tools suitable for the practice of law and let you know which AI features are most useful for lawyers today. Not even the often traditionalist field of law is immune to the rise of artificial intelligence. In fact, AI is already becoming a linchpin in the legal field, allowing lawyers to work more efficiently and provide better service to their clients. AI-based tools can help law firms stay competitive in a constantly evolving global market. Dr. Axel Freiherr von dem Bussche, LL.M. (L.S.E.), CIPP/E, Partner at Taylor Wessing, weighs in: The bottom line for many lawyers? AI tools can take over some of the mundane and tedious tasks legal professionals dread, freeing up time for more high-value work (and removing a few headaches along the way.) Let’s take a closer look. The legal industry is already complex, but when you add international clients and colleagues to the mix, things can get even more complicated. Practicing international law requires an understanding of diverse legal systems and cultures, as well as the ability to keep up with constantly evolving laws and regulations. This can be particularly challenging when there's a language barrier. As the legal industry continues to become more globalized, law firms are working with an increasing number of international clients. According to a Maia Research report on legal translation software, there is a growing demand for legal translation services, which is currently experiencing 13-15% year-on-year growth. AI-powered translation tools are useful for providing legally operable translations, such as bilingual contracts, and convenience translations like client communications. However, it's important to note that AI translation shouldn't completely replace human translators. Some official documents require certified or notarized translations that can only be provided by a certified human translator. For example, when a client is applying for citizenship in a foreign country, they often need to provide a certified translation of their birth certificate and other identification documents. To ensure accuracy, "human-in-the-loop" workflows are crucial to approve AI-generated translations. According to Gartner, solutions that combine staffing and software will account for 30% of all new legal tech automation offerings through 2025. AI-powered knowledge management systems have revolutionized the legal industry, giving lawyers lightning-fast access to critical information. With these powerful tools, legal professionals can quickly search through vast amounts of data, identify patterns in legal documents, and stay on top of changes in laws and regulations. Best of all, these systems automate tedious processes such as document categorization, saving valuable time and increasing productivity. Not surprisingly, the use of AI-powered knowledge management systems is on the rise among legal professionals. One of the key areas where AI is making an impact on legal work today is in contract analysis and management. These tools automate mundane tasks such as document review or tracking deadlines for signed agreements. Lawyers can use AI-driven systems to quickly review contracts and identify potential issues, such as risks associated with certain clauses. These systems also store contracts centrally, making them more accessible and automating error notifications. AI-enabled contract management tools also provide insights into past cases to help minimize disputes arising from noncompliance with laws or regulations. Natural language processing algorithms are used to detect discrepancies in existing contracts and to suggest ways to mitigate risks. This helps law firms ensure they provide the best service to their clients while remaining competitive in the market. In the legal field, generative AI is offering a new level of efficiency for document creation. This process entails using AI algorithms to generate documents from templates and structured data sets, as well as analyzing contracts for potential risks or discrepancies. By automating these tedious tasks, lawyers can save time and money while helping their firm remain competitive in the world of advancing AI. AI-powered document creation also helps reduce errors and spot mistakes quickly—allowing attorneys to better protect their clients' interests during negotiations by identifying potential issues before they become problems down the line. As a result, lawyers can provide more personalized services that meet their clients' needs faster than ever before. Chatbots are a valuable first point of contact in the client intake process. AI-powered chatbots provide general advice to clients and understand complex questions using natural language processing, directing clients to the information they need instantly. Chatbots offer 24/7 availability, quickly answering inquiries and FAQs, reducing wait times, and enabling staff members to focus on more detailed queries. Using AI-powered chatbot technology saves time and resources while providing better customer service. However helpful these tools may be, implementing AI technologies isn't to be taken lightly, as there are certain risks associated with using AI. It's important for firms to understand the implications of deploying AI technologies and make sure that the technology is implemented responsibly. This means establishing protocols regarding data privacy and security when dealing with confidential client data. Firms should also consider how to use AI responsibly and ethically, such as taking steps to audit machine learning models for bias or instituting a policy that requires the use of AI to be monitored and supervised by a human. Lawyers must be aware of the evolving legal requirements for AI to give sound counsel regarding its use and to guarantee that the tools they use in their work are foolproof. The General Data Protection Regulation is a stringent security and privacy regulation. It affects businesses that pursue or store data pertaining to people situated in the European Union. Artificial intelligence that abides by the GDPR requirements can be relied on to honor and safeguard confidential information. Data encryption scrambles information to create a code that can only be unlocked using an individual password or key. This makes it far more difficult for any unauthorized individuals to access the data. Regulations like GDPR demand that encryption is used to ensure personal information is kept secure. Single sign-on (SSO) allows users to access various programs and systems with only one set of credentials, eliminating the worry of weak passwords or forgotten login details. This not only saves time, but also helps to secure confidential data from unauthorized access. Two-factor authentication (2FA) adds an extra layer of security by requiring users to provide two forms of authentication, such as a password and a verification code sent to their phone, before accessing their accounts. This reduces the risk of account takeover and prevents unauthorized access to confidential information. ISO 27001 is an international standard that helps businesses manage the security of their information systems. By partnering with an ISO 27001-certified provider, law firms can better protect their data and guarantee a high level of security. Customer research carried out by DeepL in 2023 identified these features as particularly helpful for law firms. Does the AI tool integrate where the team is already working? How easy is it to start using this tool? How much time will it take to implement? Is the AI trainable? Does it save and store data to customize the user experience? How is your law practice approaching safe AI use? Is your legal team working internationally? Learn how DeepL’s secure AI translation technology can help your law firm by visiting DeepL for legal teams. Great news for our file translation enthusiasts, we’ve added exciting new updates aimed at enhancing customization and providing even more options for a flawless translation experience. With these updates, our Advanced and Ultimate subscribers will be able to translate a wider range of files and maintain more control over their output. Before we dig into what’s new, let’s cover how DeepL’s file translation works. With our file translation capabilities, you can easily and securely translate entire PDF, Word, PowerPoint, HTML, XLIFF, and text documents. All translated documents retain their original formatting, saving you time and effort in your daily workflows. Plus, as part of our commitment to the highest security standards, we handle all PDF translations in-house using our privately operated servers, meaning no third parties have access to your data. Translating documents with DeepL is as simple as it gets. Just follow these easy steps: 1. Log in or create an account: Either log in to your existing account or create a new one. If you have a DeepL Pro subscription, you’ll benefit from more advanced file translation capabilities.* 2. Upload your document: Click Translate Files, then drag and drop your document into the translator window or select the file from your computer. 3. Choose your desired target language: With 30+ languages to choose from, select the one that best suits your needs. 4. Translate: Click the Translate button. 5. Download: When the process is complete, simply download your translated document. That’s it, five steps to getting high-quality document translations in 30+ languages. *Free accounts get 3 non-editable file translations per month. Paid subscriptions get editable file translations, with the monthly allowance dependent on the chosen plan. Whether you need to translate dozens of complex legal PDFs or a few simple Word documents, our file translation feature has you covered. So, what’s new? Quite a bit. That’s right—Excel has officially joined the ranks of DeepL’s document translation lineup for Advanced and Ultimate subscribers, with support for API Free and Pro users coming soon, too. As one of our most-requested file formats, we’re excited to now be able to support .xlsx files. Our aim is to make our document translation service more helpful and relevant for your multilingual workflows—whatever software you’re working with. After all, more file translation options mean greater end-user control, allowing you to better manage your processes. With the ability to translate Excel files alongside PDFs, PowerPoints, Word docs, and more, you can increase your—and your team’s—productivity and streamline your multilingual projects with ease. For more detailed information on the current setup and initial capabilities of Excel document translation, check out our Help Center. We’re always looking for ways to enhance the DeepL experience and put more control in the hands of our users. That’s why Advanced and Ultimate subscribers can now download editable .docx files as a result of PDF translations. Why .docx files, you ask? We’ve found that editable .docx files allow for more advanced customization—making it possible for users to manage their translation output and layout on a more detailed level. Choose between .docx or .pdf as your PDF translation output and better meet your team’s individual needs. Finally, we’re also increasing the file size limits for .pdf, .docx, and .pptx files for Advanced and Ultimate subscribers, as well as for API Pro subscribers. The changes are: With these updates, Advanced, Ultimate, and API Pro subscribers will be able to quickly and accurately translate even larger files—providing additional value and allowing for more efficient daily work. Translating documents with DeepL has always been simple and effective. Now, it’s even better than before. By offering additional file options, more control, and increased utility, DeepL has you covered for all of your document translation needs. Interested in seeing how our document translation updates can improve your DeepL experience? Try out the new file translation updates today with your Advanced, Ultimate, or API plan—or consider upgrading.* *Subscribers with a Starter plan can compare and upgrade within the "Plan" tab of their DeepL account. As if these amazing changes aren't exciting enough, we'll also be rolling out an edit mode for document translation in the next few weeks. Watch this space for a full update! Localization isn't an easy process; it requires time, effort, and a great deal of expertise. However, there are ways to make localization easier and less time-consuming—namely, with AI translation. Great for localizing everything from your website content to customer support to marketing materials, an AI translation tool like DeepL allows companies to work more efficiently. With higher quality and more accurate machine translations that improve project alignment and lower costs, your company can get a leg up on the competition. But don’t just take our word for it—ask our customers. In this post, we’ll cover three case studies to see how real DeepL customers used AI translation to enhance their localization processes and take their businesses global. As the largest railway operator and infrastructure owner in Europe, Deutsche Bahn (DB) has employees all over the continent. Of its 320,000 full-time employees, only 64% are based in Germany—meaning communication across multiple languages is key to DB’s international success. Thankfully, DB has DeepL to enable seamless communication for its massive, multilingual workforce. To communicate at scale, DB knew that machine translation technology provided the best solution. However, the company had to overcome its main challenge: highly technical terminology. In order for employees with different native languages and professions to communicate clearly, the translation would have to account for industry-specific jargon, dialects, and idioms. That’s where DeepL’s glossary really came in handy. Since integrating DeepL, DB has added more than 30,000 entries to its glossary, allowing DB employees to communicate consistently across the organization. With the power to specify their own translations for words and even entire phrases, DB ensured the use of industry and company-specific vocabulary in all communications. Additionally, DeepL’s glossaries rely on morphosyntactic terminology integration—meaning that DeepL adapts the formulation of translations based on glossary entries and accounts for factors such as grammatical genders and plurals. This feature was especially important to Deutsche Bahn, with Tom Winter, Data Scientist & Computational Linguist at DB, saying: DB has been a satisfied DeepL customer since early 2022 thanks to its best-in-class translation quality, excellent data security, and customizability via its glossary feature. Going forward, DB is exploring even more instances where machine translation may be able to assist with its railway operations—such as communications with border traffic. To learn more about how DB uses DeepL, you can check out the case study. Weglot is a Paris-based SaaS company that provides localization and translation services to clients around the world. With demand for its localization services high, Weglot needed translation APIs of exceptional quality—which made a partnership with DeepL the ideal choice. As an early adopter of DeepL API, Weglot and its customers have benefited from our accurate, high-quality AI translations since 2018—having already helped over 50,000 companies build multilingual websites. So, why DeepL? Weglot’s founder and CTO, Rémy Berda, was on the lookout for top-quality language translation APIs to enhance his company’s offerings and services. When customers started asking, “Have you added DeepL?” shortly after our DeepL API release, Berda’s interest was sparked. Chosen for its ease of use for developers and high-quality translations, over the last six years, DeepL API has helped Weglot translate billions of characters a month for companies all over the world. Thanks to the accuracy of DeepL’s AI translations, Weglot’s customers save time during their localization processes, which led them to work more efficiently. Since integrating the API, Weglot received plenty of positive customer feedback thanks to DeepL’s speed and accuracy. In fact, Berda himself recommended DeepL to developers who are looking for a high-performing product that’s true to its word, stating: As the e-commerce industry becomes more international, it’s crucial that companies of all sizes have access to high-quality localization and translation services. Thanks to translation tools offered by DeepL and Weglot, quick, accurate multilingual communication with customers and markets around the globe is not only possible–it’s easy. Want to find out more about how Weglot uses DeepL? Read the case study. Known as the “Czech Amazon”, Alza is an e-commerce giant with key markets all over Europe—from Czechia to Germany to Hungary. Since its founding in 1994, Alza has grown from an online electronics shop to a complete marketplace, now offering laptops, video games, pet supplies, cosmetics, and more. In mid-2021, Alza noticed that DeepL added 13 new supported languages, with Czech, Slovak, and Hungarian being the most applicable. After some quality testing, Alza discovered DeepL to be a superior product to their current translation API and quickly made the switch. Since then, Alza has been using DeepL to localize its website into five different European languages: With over 3,000 employees, Alza is growing rapidly—at 20% annually—and recently expanded to Central Europe and the UK. To thrive in these new markets, Alza needed access to high quality translations that wouldn’t overburden its localization team with manual corrections. Thanks to DeepL’s superior translation quality, Alza saved thousands of euros per month in operating costs, as the brand’s human proofreaders spent significantly less time correcting DeepL translations—and could focus on higher-impact projects. Additionally, the migration from Alza’s previous translation API to DeepL took less than one week, and the effect was immediate. In the words of Jakub Kalina, head of Alza’s localization team: Specifically, Alza used DeepL to translate large volumes of reviews, which provided quality assurance for potential customers. Having translated thousands of reviews from Czech into German and Hungarian, Alza saw a significant increase in its conversion rate. As for what’s next, Jakub also foresees a high-volume future for his team: Check out our Alza case study to learn more about how the Czech e-commerce giant uses DeepL to grow. Clearly, DeepL’s high-quality, accurate AI translations are a contributing factor to these three companies’ successful localization processes. Reducing time spent on manual work, improving alignment, and driving down costs, DeepL continues to help streamline DB, Weglot, and Alza’s localization projects to reach global audiences—and we could do the same for your business. To learn more about how your company can benefit from DeepL’s AI translations, visit DeepL Pro for Business. We’re excited to announce that DeepL Pro is now officially available in South Korea. As a forward-thinking and tech-savvy country, South Korea has shown a strong demand for DeepL’s AI communication services—and we’re thrilled to soon become a part of many companies' global growth plans. It wasn’t too long ago that we welcomed Korean to DeepL’s supported languages. Since last January, we’ve seen impressive adoption and received positive feedback from the South Korean community. We’re pleased to see DeepL's seamless integration into users’ daily lives, and our free version will remain a great option for everyday use. However, DeepL Pro, our subscription service which provides access to additional features, is the ideal AI translation solution for businesses. So, how can DeepL Pro help your company grow? Let’s discuss. The AI-powered translation tool you know and trust isn’t just for everyday use. It will change the way you do business—for good—thanks to features like: These types of features not only save you time but also enable your organization to operate more efficiently and securely. From better collaboration to improved alignment to enhanced security, DeepL Pro is the ideal solution to foster meaningful relationships with international customers and colleagues. With our ongoing commitment to AI innovation, stay tuned for exciting new Korean language Pro features in the future, such as glossaries and other capabilities. Taking your business global isn’t easy—especially when your teams need to communicate in multiple languages. Thankfully, this is one of the places where DeepL API Pro excels. When you need instant, high-quality translation at scale, DeepL API Pro is the answer. Integrating DeepL API Pro directly into your website, apps, and more, means it's much easier to connect with and grow your global customer base. DeepL API Pro is great for: DeepL API Pro provides your company with consistent, appropriate, and respectful communication—allowing you to explore new global business opportunities with confidence. As an AI translation tool, DeepL is powered by artificial neural networks and the very latest innovations in AI. Thanks to the quality of our network architecture and size, as well as our training data and methodology, our machine translation technology is able to produce incredibly accurate, linguistically nuanced translations that sound human. This means you can communicate with confidence, knowing that you sound natural and professional in DeepL’s 30+ languages. But it’s not just our unmatched accuracy that sets us apart—trust is extremely important at DeepL. Thus, businesses that use DeepL Pro can rest assured that their sensitive information is in good hands. To ensure the highest level of data security, we use state-of-the-art transport layer security (TLS) encrypted data transmission and house our servers in ISO 27001-certified data centers. Plus, all Pro texts are deleted after successful translation and are never used to train our AI. With DeepL Pro, your company benefits from accurate, secure, and efficient translations that will take your business to new heights. There’s always room for growth. But companies small, medium, and large looking to expand don’t necessarily have the right tools to get there. That’s where DeepL Pro comes in. As the go-to AI translation solution for businesses searching for a path to growth, DeepL Pro allows your company to extend its reach and global presence with high-quality translations and AI-powered accuracy. To find the plan that’s best for you or your team, visit the DeepL Pro page and get started today. In a rapidly expanding global economy, effective cross-cultural communication has become more important than ever. For many organizations, a document that used to exist in a singular language now has multilingual requirements. Not fulfilling these requirements has consequences—namely, slower global growth, lower customer satisfaction, and decreased reach. However, thanks to the increasing use of AI-powered translation software, companies are meeting these challenges head on and experiencing a new era of productivity, speed, and efficiency for document translation. In this post, we’ll discuss the integral role of machine translation in global business expansion. Then, we’ll explain why AI translation tools like DeepL are the go-to solution for global companies looking to boost efficiency, enhance customer satisfaction, and improve return on investment (ROI). For businesses, the benefits of machine translation are far-reaching. Organizations across countless industries are recognizing the important role machine translation plays in everything from internal communications to localization strategies to document translation. With automotive, healthcare, IT, and legal industries leading the way, AI-powered translation tools are spearheading international growth. According to a recent market forecast from Acumen Research and Consulting, machine translation will see a steady increase in use over the next eight years, with a key driver being new demand for multilingual communication. From technical information to customer communications, AI is reshaping the translation landscape. In fact, the European Language Industry Survey 2022 found that more than 70% of independent language professionals in Europe report using machine translation to some extent, demonstrating the technology's expanding footprint. Clearly, machine translation plays a vital role in organizations’ global expansion plans. But what are companies looking for when choosing an AI translation solution? Let’s discuss. When searching for a solution to their document translation needs, quality remains a critical factor for companies. In this regard, highly-trained AI shines. According to a recent survey from Unbabel, 83% of marketers using machine translation in their localization strategies expressed confidence in the quality of the translations. Furthermore, the highest quality translations were found in content with heavy documentation and technical terms—especially in sectors such as computer software, legal services, and telecommunications. This indicates that AI-powered solutions like DeepL possess real potential to improve translation accuracy and speed in these, and other, industries. This, in turn, will allow international companies to grow and expand more efficiently. When it comes to document translation, there are a few features and capabilities you should be on the lookout for. First, there’s speed and ease. Here, DeepL excels by providing an easy-to-use, real-time online document translator. With DeepL Pro, you can transform your PDFs, Word Docs, PPTs, and more into 30+ languages with a single click—all while preserving their original format. Next, there’s accuracy and security. Be it internal reports, legal contracts, user manuals, or any other business document, DeepL’s AI-powered translation is an accurate, high-quality solution that prioritizes data security. With state-of-the-art transport layer security (TLS) encrypted data transmissions and a completely in-house PDF translation process, you and your team can rest assured that your translated documents are both accurate and secure. DeepL’s document translation feature helps foster meaningful communication between colleagues, teams, and offices, regardless of their language skills. And with the ability to translate documents at scale with DeepL Pro, you can ensure everyone is on the same page. Return on investment can be a tricky metric to track with 100% accuracy. However, it’s still an important calculation to take into account when evaluating the relative efficacy and success of different projects. Here, AI translation solutions can improve companies’ ROI—not only in terms of cost, but also in terms of time. Whether you need to translate a document from German to English or French to Japanese, an AI translation tool’s ability to perform real-time translations is a game changer. Often, it eliminates the need for multiple revisions and ensures that companies can communicate effectively cross-culturally. In the race to expand globally, companies can and should rely on AI tools to translate large volumes of text and complex documents—making the process efficient and less daunting. So, which companies are already using DeepL to go global? We’ll cover that next. At DeepL, we’re honored to support global leaders in important industries such as media with our AI-powered translations. Let’s take a look at how Nikkei uses DeepL Pro to get a leg up on the competition. For Japan’s premier news media company, Nikkei, AI translation is more than just a tool—it's a critical part of the organization’s workflow. As the world’s largest provider of business news, Nikkei reaches a readership that spans the globe. With publications such as Nikkei Asia and the Financial Times, Nikkei’s content is consumed by thousands of global leaders in economics and finance. Given the nature of its work in the media sector, Nikkei deals with a high volume of content that needs to be made available to a global audience. In order to share news and reports quickly and accurately, Nikkei needed an AI document and content translation solution like DeepL. Using DeepL’s AI-powered translation, Nikkei is able to distribute information faster, keeping its audience informed in real time. Whether it's news reports or research papers, AI translation has significantly increased the speed at which Nikkei can serve its global readership. Additionally, DeepL is one-fifth of the cost to Nikkei’s previous translation system and is more accurate—which has allowed Nikkei to work more efficiently and save on operating costs. Read the full case study for even more insights into how Nikkei uses DeepL. For companies looking to grow on a global scale, seamless multilingual communication is a requirement. Thankfully, AI translation tools like DeepL provide the accuracy, speed, and security international organizations need to expand quickly and intelligently. AI translation solutions like DeepL are a valuable tool in our increasingly globalized world, and businesses should embrace this technology to navigate the complexities of multilingual communication and stay ahead in the competitive global marketplace. To learn more about how DeepL’s AI document translations can support your company’s growth plans, visit DeepL Pro for Business. Although they may seem similar at first glance, translation and localization are distinct processes that serve different purposes. While the former transforms a text from one language into another, the latter takes the process a step further by focusing on a target market, thereby adapting the translated text to cultural, linguistic, and structural differences. In essence, translation is an integral part of the longer and more intricate localization process. Ultimately, translation and localization work very well together—especially when utilizing AI translation. Unlike manual human translation, AI translation is an automated machine learning process that provides highly accurate, instant translations. Thanks to their speed and accuracy, AI translation tools fit very well into the localization process and can even be used to streamline workflows and increase efficiency. So whether you’re interested in reaching new global markets or improving customer satisfaction, localization allows your company to meet customers where they’re most comfortable: in their native language. In this post, we’ll discuss what differentiates translation and localization, as well as explore how AI translation can enhance, simplify, and accelerate the localization process to increase customer loyalty and satisfaction. Short answer: yes. Longer answer: read on. In its simplest form, translation is the transformation of text from one language to another that preserves the meaning and purpose of the original text. By contrast, our own localization specialists define localization as a more complex process that aims at adapting a product or a service to the needs of a specific market. When successfully localizing a product or text for a specific market, we should consider more than just cultural or linguistic characteristics. Rather, we should also consider changes at the structural level. Great localization happens when a product or service feels like it's been designed specifically for its target market—not as though it's simply been modified. Keep in mind, content can’t be localized properly if it hasn’t first been translated well. This is where AI translation provides an ideal solution. Usually, AI translation tools use deep neural networks to provide accurate and human-sounding translations. Overall, AI translation is a far more advanced, efficient option for companies that require high-quality translations at scale as a part of their localization processes. In fact, according to a recent survey run by Regina Corso Consulting for DeepL’s own research*, we found that “87% of marketers agree that machine translation is an indispensable tool for localization/translation projects.” So, if you’re looking to extend your company’s reach to a global audience, you might be wondering: how can localization help my company succeed internationally? Good question, that’s what we’ll cover next. Described by localization tool Phrase as "a bold undertaking that goes beyond the mere translation of text,” language localization “includes modifying a range of aspects to local preferences, expectations, and conventions.” An involved process that requires attention to detail and a thorough understanding of the culture and preferences of the target language, localization is essential for companies looking to succeed in new markets. According to a recent survey from CSA Research, “76% of online shoppers prefer to buy products with information in their native language,” while another 75% report that they’re "more likely to purchase [from] the same brand again if customer care is in their language.” In the words of Dr. Donald A. DePalma of CSA Research, “Localization improves customer experience and increases engagement in the brand dialogue. It should be a rigorously planned and executed business strategy for any company looking to grow internationally.” Clearly, localization plays a significant role in modern companies’ global success, from attracting new customers to retaining existing ones—and the benefits of quality localization are far-reaching. In fact, a recent article from Weglot highlighted marketing firm Net Media Planet’s success thanks to localization, with the company experiencing “a 20% increase in conversions after localizing its content and paid ads.” From gaining a competitive edge to increasing customer satisfaction and revenue, providing localized content to potential customers increases a company's chances of success in new markets. By now, the differences between translation and localization should be clear—which means we’re ready to dive into what localization can look like in practice. Let’s consider the following examples of situations that require more than just translation: Consider the following situation: A U.S.-based e-commerce company has recently expanded into the European market, and, as a result, its content and communication needs have evolved. Its website then needs to be adapted to multiple languages to fit new market requirements. Thus, the following sentence about a global sale must be translated from American English to German: AI translation might provide the following output: While this is an acceptable straight-through translation, a localized version would consider the fact that the German language uses a 24-hour time format. The localized version of this translation would read: Small changes like this may seem nit-picky, but they add up to make a real difference. For example, without proper localization in the above example, German customers could have misunderstood the timeline and missed out on the sale—which means lost revenue for the company and frustration for potential customers looking to save. These types of changes create more accurate content and a better overall user experience. As Phrase explains, proper localization also allows companies to “overcome cultural obstacles and . . . avoid potential cultural faux pas that could be detrimental to your brand image.” When it comes to localizing content, companies' needs are varied and situational. The to-do list may include: The materials and content a company chooses to localize are up to its discretion, reach, and capacity, but developing a detailed localization strategy is always a smart approach. A truly high-quality localization strategy prioritizes efficiency—which is where AI translation really shines. There are many ways in which AI translation positively impacts localization efforts, with some tools providing more advantages than others. When using DeepL, the top four benefits are: Your company can enjoy more efficient workflows if your localization team isn’t translating from scratch but, instead, using DeepL’s AI translation as a jumping-off point. This approach allows for speedier, more streamlined project delivery. When you save time in the translation process, your localization team can produce more work. This allows them to get more done in less time, which can also increase profitability and ROI. Ensuring localized texts are accurate is a lot of work. When you harness the power of a high-quality AI translation tool such as DeepL, your localization team benefits from more accurate, nuanced translations—meaning there’s less for them to edit, leading to better overall quality. Manual translation provides high-quality results, but often requires a lot of coordination and time. Ensuring company-wide alignment of translation and localization processes is always difficult—especially when companies work with external translation providers or rely on the in-house, unofficial language skills of colleagues. However, it’s much easier when all localization teams rely on the same method of translation and can specify industry- or company-specific terms via handy glossary features. Such features can reduce coordination time and help maintain a consistent voice and tone in all locales, which define “the language and region preferences that the user wants to see in their user interface”. Even with all these benefits in mind, it's important to note that AI translation is only one step in the localization process. While it’s designed to improve alignment and speed up the process, it doesn’t replace true localization efforts. Instead, AI translation tools like DeepL should be used in combination with localization for the best results. For companies both big and small, DeepL’s AI translation is the go-to solution for streamlining localization efforts and strengthening customer loyalty across language barriers. Remember, the best AI translation tools are flexible and easily integrated into existing platforms and tooling—meaning they improve localization processes without adding more hassle to the workday. From easy-to-use API integrations to convenient SSO login capabilities, high-quality AI translation tools make all the difference for companies working to bring their business to the world. To learn more about how DeepL’s AI translations can enhance and streamline your company’s localization process, visit DeepL Pro for Business. *This research was conducted by Regina Corso Consulting between March 23–April 5, 2023, with a sample size of 415 marketers from France, Germany, Japan, and the United States. The advances made in AI technology over the past few years have been astonishing, and there’s no doubt that AI will continue to evolve. However, to do so responsibly, proper data security and data privacy management must remain a top priority. A recent article from World Economic Forum underscores this issue, stating: “As AI models depend on data quality to deliver salient results, their continued existence hinges on privacy protection being integral to their design.” With AI’s diverse and growing application in the business world, companies that adopt AI need to be more informed than ever about proper data protection measures. In this post, we’ll discuss why DeepL Pro is the best option for both first-rate translation quality as well as the highest standards of data security and compliance for your company. As a leading AI communication tool, DeepL provides high-quality AI translations for thousands of companies around the world to help them get ahead of the competition—but it's not just first-rate translations that set DeepL apart. Dr. Benedikt Kohn, an associate at the global law firm Taylor Wessing, explains—modern businesses must understand that “AI relies on the processing of huge amounts of data. And sometimes . . . even the most personal data.” To protect this sensitive information, data protection must be considered “first and foremost” when evaluating AI software. By providing customers with optimal data protection without sacrificing quality, DeepL has become the AI communication tool of choice for companies that want to streamline processes and gain a competitive edge in their industry. To ensure top-notch data security, DeepL servers are controlled exclusively by DeepL SE and operated in ISO 27001-certified data centers with excellent security measures. DeepL does its utmost to protect its servers and ensure that no one can gain unauthorized access. Unlike in cloud-based environments, this setup guarantees that DeepL retains full control over all your data from start to finish. With this approach, your sensitive data can be securely processed via DeepL’s software. Additionally, all texts from Pro subscribers are deleted after translation—meaning they aren’t stored permanently but only for the duration of translation, then deleted. Plus, Pro subscribers’ texts are never used to train DeepL's AI models. As an EU-based company, DeepL complies with all GDPR regulations concerning: Alongside GDPR compliance, DeepL Pro users also enjoy enterprise-level data security and state-of-the-art transport layer security (TLS) encrypted data transmissions. Moreover, DeepL's cipher suites—which are a set of algorithms that secure a network connection—are regularly reviewed and updated. To further assess the security of its infrastructure and applications, DeepL’s internal security team conducts regular penetration testing with the help of external specialists. All findings are followed up by DeepL’s compliance team to constantly increase the security of DeepL. This ensures only authorized users can access sensitive data and all personally identifiable information remains secure. Thanks to DeepL’s excellent data security, full GDPR compliance, and high-quality translations, companies can maximize productivity and reduce costs—all while maintaining the highest level of protection for their sensitive data. DeepL not only provides high-quality translations, but it also delivers extremely reliable service. All DeepL Pro services are redundant—meaning availability is ensured thanks to additional or alternate uplinks. They’re also protected by automatic failover mechanisms—a process which moves applications to standby servers in the case of a failure to preserve data availability. In plain terms, these safety features ensure trouble-free, consistent data availability from DeepL—which helps companies streamline their workflows and operate more efficiently. Whenever possible, DeepL avoids involving subcontractors—since it can be more difficult to maintain full visibility and control when third parties are involved in data processing. For example, DeepL recently moved the processing of PDF translation completely in-house, removing any third-party involvement. If deemed necessary, qualified subcontractors are carefully selected and audited according to ISO 27001 policies. This approach allows DeepL to retain tight control over who is accessing information—keeping your sensitive data out of the wrong hands. In a recent sit-down conversation for the DeepL AI Talks series, Dr. Axel Freiherr von dem Bussche, a partner at Taylor Wessing, touched on how DeepL's security measures protect data and benefit its customers, stating: According to Cybersecurity Ventures, the predicted global annual cost of cybercrime in 2023 alone will amount to $8 trillion USD (€7.29 trillion). This means that protecting data with proper data security measures, like those used by DeepL, is more important than ever before—and could play a vital role in your company's overall success. That’s also why, on the user’s side, DeepL adheres to the “principle of least privilege.” This means that Pro account admins can easily control all team members’ access levels. This approach allows admins to: Knowing that the data protection measures in place will keep their sensitive information secure and encourage efficient usage, Pro users can integrate DeepL into their workflows with total confidence. Industries that prioritize data protection, proper data management, and GDPR compliance routinely adopt DeepL Pro as their AI communication tool of choice. For this reason, many of DeepL’s customers are industry leaders who demand the highest levels of data protection alongside world-class quality, such as: In the words of Dr. Freiherr von dem Bussche from Taylor Wessing, with DeepL, companies benefit "from the German/EU gold standards" of data protection, which allow them to “roll out products globally more easily.” Additionally, since DeepL’s translation AI has been trained using official, public EU documents, it’s able to provide the highest quality outputs. This is especially important for certain industries—such as legal, manufacturing, and governmental organizations—where technical terminology can prove difficult to translate. As AI continues to transform the way the world works, data protection must remain at the forefront of all decisions on how to responsibly adopt and integrate AI. DeepL strives to not only meet but exceed its users’ expectations with its data protection strategies and translation quality—and is committed to doing so as AI technology changes and develops in the years to come. Uniquely positioned to keep users’ sensitive information secure, DeepL is the best choice for privacy-conscious companies. If your business wants to benefit from DeepL’s first-rate translations and unparalleled data protection, you can learn more at DeepL Pro for Business. Accessibility is an integral part of how we develop and test products at DeepL. This year, we are celebrating Global Accessibility Awareness Day on May 18 by looking back at our ongoing accessibility improvements and achievements at DeepL since our update last year, starting with our Accessibility Statement. While improving accessibility is a long-term process, we’ve made some significant strides, and our improvements will continue as our product offerings grow and mature. Accessibility is not only limited to how users interact with the final product or feature e.g. DeepL Translator for desktop, or our Android mobile app, but also in how and with whom we conduct testing. This past year, we continued to diversify our testing pool, working closely with visually impaired testers who use screen magnification technologies, alternative color schemes (this allows us to comply with certain operating systems, like Windows, where users can select between multiple themes with higher contrasts), and various screen readers. Furthermore, we made sure to include testers who were dependent on alternative navigation methods, like voice control software. We used the feedback from these tests to help improve readability and control when using DeepL products. In addition to adding to our diverse tester pool, we’ve maintained a regular frequency of our tests. Since April 2022, we’ve conducted five tests per month, and we continue to use Fable Engage as our user testing platform. We highlighted this platform in our 2022 accessibility blog post, but we feel it’s worth reiterating what it does as well as the impact that it has on our users: Last year, our scores trended at 90 or higher. While the overall score fluctuates depending on our test results, we are proud to say that our score typically hovers around the same number. That said, when our score drops, it is a clear indicator that we still have room for improvement when it comes to both accessibility and usability. What happens when accessibility issues are flagged to us? Our team treats them as bugs, and a ticket is created for each issue. It’s our goal to resolve these as quickly as possible, and we are proud to say that in the last 300 days, our engineering team solved 63 tickets related to accessibility. Working closely with several teams at DeepL, particularly with those who help develop and improve customer-facing products, we make accessibility a top priority, ensuring that we keep it top-of-mind for all teams at our organization. Although we are always aiming to improve our products, we also want to recognize the efforts of our team and highlight positive feedback from our testers. Here are a few quotes from a few people who enjoyed using our language selection tool when translating: At the time of the last blog post (April 2022), we were only testing the desktop web translator. Now, we’ve extended our testing to all other products to include: Not all are as accessible as the web app, but we continue to improve every year. Accessibility is an integral part of our product development process and a quality criteria throughout all our teams. We are proud of how far we’ve come but promise to prioritize accessibility for all users as we move forward. If you ever have any feedback on our products, we’d love to hear from you. Thank you so much for continuing to use and help us improve our products and features each year.
本地化——不要与翻译混淆——是使产品或内容适应当地语言和文化的实践。内容本地化对于寻求扩大全球影响力的企业来说至关重要,它允许公司在消费者最舒适的地方接触到他们:用他们的母语。 最近,DeepL与Regina Corso Consulting合作,调查了法国、德国、日本和美国负责翻译和本地化的营销人员。利用此次调查的结果,我们撰写了报告《2023-2024年翻译和本地化状况:见解、挑战和机遇》。 在这篇博文中,我们将总结一些调查的主要发现,并探讨为什么本地化是全球公司最重要的投资之一。然后,要了解为什么DeepL的人工智能翻译工具是加快本地化过程的理想助手,您可以访问我们的完整报告。 这项研究的对象是员工人数超过100人的公司中的主管级营销人员,其主要目标有三个: 下面,你会发现我们发现的一些主要见解。 企业要想在国际市场取得成功并推动增长,就需要创建多语言内容,这就是本地化在全球扩张中发挥如此重要作用的原因。 在本报告中,我们希望更具体地说,了解本地化内容如何影响投资回报(ROI)。以下是我们的发现: 关键见解:压倒性的96%的受访者报告了本地化工作的积极投资回报,值得注意的是,65%的受访者报告了3倍或更高的投资回报。 重要原因:对于那些不确定是否应该为本地化分配资源的公司来说,这些数字提供了令人信服的证据。 过去几个月,人工智能在内容生成中的作用一直在扩大。这是一个重塑本地化过程的有趣趋势,我们想知道人工智能工具在当今营销人员中的使用有多普遍。 关键见解:77%的受访者使用人工智能辅助写作工具,机器翻译的比例高达98%。 重要原因:这不是一个短暂的趋势;这是新标准。适应缓慢的企业有可能被那些将这些技术集成到本地化工作中的企业所掩盖。 许多营销人员想知道投资本地化是否值得花费时间和精力。对企业来说,本地化新的和现有的内容有什么实实在在的好处? 根据我们的研究,提高客户参与度是重中之重。 关键见解:75%的受访者认为本地化内容显著提高了客户参与度。 重要原因:参与的客户更有可能成为回头客,推荐你的业务,并在产品和服务上花更多的钱。 即使人工智能工具变得更加先进,人类的参与仍将是成功的内容本地化战略不可或缺的一部分。机器翻译并不完美,人在回路的方法是成功的关键。 纳入人工审查允许公司确保所有内容符合他们的风格和质量准则。 关键洞察:99%的受访者用人工审核补充机器翻译。 重要原因:这强调了需要一种平衡的方法,将技术和人力专长结合起来,以获得高质量的结果。 虽然机器翻译可以加快本地化过程,但它仍然有一些弱点需要记住。 关键见解:高达82%的人表达了对准确翻译特定行业术语的担忧。 重要原因:对于特定行业的行话和词汇,公司应该考虑培训定制的机器翻译模型或选择带有词汇表功能的机器翻译器。 这些只是你可以从《2023-2024年翻译和本地化状况报告》中期待的众多见解中的一部分。对于任何对以下方面感兴趣的人来说,这都是理想的资源: 对于快速、准确和安全的人工智能翻译,以加快您的本地化项目,DeepL是最佳解决方案。准备好向贵公司的翻译和本地化转型迈出第一步了吗? 立即免费下载完整报告,了解DeepL如何帮助简化您的本地化流程。 我们很高兴地宣布我们的订阅服务DeepL Pro的大规模扩展。DeepL Pro现已在另外25个市场推出,为全球范围内各种规模和行业的公司释放了巨大的商业潜力。这种扩张继续推进我们的使命,即打破全球的沟通障碍,将最好的人工智能放在世界各地的企业手中。 除了世界一流的翻译准确性,DeepL Pro用户还可以获得无限的文本翻译、顶级的数据安全性、扩展的定制选项等。我们的翻译甚至考虑了特定行业的术语,进一步在行业层面管理品牌信息。 我们很高兴现在向以下市场提供DeepL Pro: 随着越来越多的企业将人工智能应用到他们的工作流程中,DeepL Pro提供了一种最先进的人工智能翻译服务,这种服务建立在先进的人工智能技术之上,使我们成为该领域的领导者。 DeepL Pro的设计考虑到了企业,其功能可以节省时间和成本,同时提高效率和生产力。从中小型企业到全球性公司,高级翻译功能可以帮助任何组织开拓新的市场和客户。 您的企业是否位于我们最新的DeepL Pro国家之一,并希望在全球范围内扩张?在DeepL Pro页面为您的团队找到最佳计划,并立即开始。 如果你在法律行业工作,你可能已经带着兴趣和担忧的混合情绪关注着最近的人工智能采用浪潮。你是否预计(或害怕)人工智能的使用和误用肯定会引发大量诉讼?或者想知道AI将如何影响你自己的日常工作?最终,随着技术的发展,法律需要跟上步伐——法律专业人士也需要跟上步伐。 无论你对人工智能有什么看法,它都会一直存在。在本文中,我们将探索五种最能改变游戏规则的人工智能工具,它们将改变法律职业,以及它们如何让你的律师事务所受益。如果您还没有使用这些工具,我们可以保证您的竞争对手正在使用! 我们还将向您介绍如何审查适合法律实践的人工智能工具,并让您知道哪些人工智能功能对当今的律师最有用。 即使是通常传统的法律领域也不能幸免于人工智能的兴起。事实上,人工智能已经成为法律领域的关键,让律师更有效地工作,为客户提供更好的服务。 基于人工智能的工具可以帮助律师事务所在不断发展的全球市场中保持竞争力。阿克塞尔·弗赖赫尔·冯·德姆·布舍博士,法学硕士。(L.S.E。),CIPP/E,Taylor Wessing律师事务所合伙人,称: 很多律师的底线?人工智能工具可以接管法律专业人士害怕的一些平凡而乏味的任务,腾出时间从事更高价值的工作(并消除一些令人头疼的问题) 让我们仔细看看。 法律行业已经很复杂了,但是当你把国际客户和同事加入其中时,事情会变得更加复杂。实践国际法需要了解不同的法律体系和文化,以及跟上不断发展的法律法规的能力。当有语言障碍时,这尤其具有挑战性。 随着法律行业日益全球化,律师事务所与越来越多的国际客户合作。根据Maia关于法律翻译软件的研究报告,对法律翻译服务的需求不断增长,目前正经历13-15%的同比增长。 人工智能驱动的翻译工具对于提供合法可操作的翻译非常有用,如双语合同,以及便利的翻译,如客户通信。然而,需要注意的是,人工智能翻译不应该完全取代人类翻译。一些官方文件需要经过认证或公证的翻译,这些翻译只能由经过认证的人工翻译提供。 例如,当客户在外国申请公民身份时,他们通常需要提供其出生证明和其他身份证明文件的认证翻译。为了确保准确性,“人在回路”的工作流程对于批准人工智能生成的翻译至关重要。根据Gartner的数据,到2025年,结合人员和软件的解决方案将占所有新法律技术自动化产品的30%。 人工智能驱动的知识管理系统彻底改变了法律行业,让律师能够以闪电般的速度访问关键信息。借助这些强大的工具,法律专业人员可以快速搜索大量数据,识别法律文档中的模式,并掌握法律法规的变化。最重要的是,这些系统自动化了文档分类等繁琐的流程,节省了宝贵的时间并提高了生产率。 毫不奇怪,人工智能驱动的知识管理系统在法律专业人士中的使用正在增加。 人工智能对当今法律工作产生影响的一个关键领域是合同分析和管理。这些工具自动执行日常任务,如文档审查或跟踪已签署协议的截止日期。律师可以使用人工智能驱动的系统来快速审查合同并识别潜在问题,例如与某些条款相关的风险。这些系统还集中存储合同,使它们更容易访问,并自动发出错误通知。 人工智能支持的合同管理工具还提供了对过去案例的洞察,以帮助最大限度地减少因不遵守法律或法规而产生的争议。自然语言处理算法用于检测现有合同中的差异,并提出降低风险的方法。这有助于律师事务所确保为客户提供最佳服务,同时保持市场竞争力。 在法律领域,生成式人工智能为文档创建提供了新的效率水平。这个过程需要使用人工智能算法从模板和结构化数据集生成文档,以及分析合同的潜在风险或差异。通过自动化这些繁琐的任务,律师可以节省时间和金钱,同时帮助他们的公司在推进人工智能的世界中保持竞争力。 人工智能驱动的文档创建也有助于减少错误并快速发现错误——允许律师在谈判中通过在潜在问题成为问题之前识别它们来更好地保护客户的利益。因此,律师可以提供更个性化的服务,比以往任何时候都更快地满足客户的需求。 聊天机器人是客户接纳过程中有价值的第一接触点。人工智能聊天机器人为客户提供一般建议,并使用自然语言处理理解复杂的问题,引导客户立即找到他们需要的信息。 聊天机器人提供24/7可用性,快速回答查询和常见问题,减少等待时间,并使员工能够专注于更详细的查询。使用人工智能聊天机器人技术可以节省时间和资源,同时提供更好的客户服务。 无论这些工具有多有用,实施人工智能技术都不能掉以轻心,因为使用人工智能存在一定的风险。对于公司来说,理解部署人工智能技术的含义并确保该技术得到负责任的实施是很重要的。这意味着在处理机密客户数据时,要建立有关数据隐私和安全的协议。 公司还应该考虑如何负责任地、合乎道德地使用人工智能,例如采取措施审计机器学习模型的偏见,或者制定一项政策,要求人工智能的使用由人类监控和监督。 律师必须了解人工智能不断发展的法律要求,以便就其使用提供合理的建议,并保证他们在工作中使用的工具是万无一失的。 《一般数据保护条例》是一项严格的安全和隐私条例。它会影响追踪或存储欧盟人员相关数据的企业。可以依靠遵守GDPR要求的人工智能来尊重和保护机密信息。 数据加密对信息进行打乱,以创建一个只能使用单独的密码或密钥解锁的代码。这使得任何未经授权的个人访问数据变得更加困难。像GDPR这样的法规要求使用加密来确保个人信息的安全。 单点登录(SSO)允许用户仅使用一组凭据访问各种程序和系统,消除了对弱密码或忘记登录详细信息的担忧。这不仅节省了时间,而且有助于保护机密数据免受未经授权的访问。 双因素身份验证(2FA)通过要求用户在访问其帐户之前提供两种形式的身份验证,如发送到其手机的密码和验证码,增加了一层额外的安全性。这降低了帐户被接管的风险,并防止未经授权访问机密信息。 ISO 27001是帮助企业管理其信息系统安全性的国际标准。通过与ISO 27001认证的提供商合作,律师事务所可以更好地保护他们的数据并保证高水平的安全性。 DeepL在2023年进行的客户研究发现,这些功能对律师事务所特别有帮助。 人工智能工具是否集成了团队已经在工作的地方? 开始使用这个工具有多容易?实施需要多长时间? 人工智能是可训练的吗?它是否保存和存储数据来定制用户体验? 你的法律实践如何接近人工智能的安全使用?你的法律团队在国际上工作吗?通过访问DeepL for legal teams,了解DeepL的安全人工智能翻译技术如何帮助您的律师事务所。 对于我们的文件翻译爱好者来说,这是一个好消息,我们添加了令人兴奋的新更新,旨在增强定制,并为完美的翻译体验提供更多选项。 通过这些更新,我们的高级和终极用户将能够翻译更广泛的文件,并对其输出保持更多的控制。在我们深入了解新功能之前,让我们先了解一下DeepL的文件翻译是如何工作的。 借助我们的文件翻译功能,您可以轻松安全地翻译整个PDF、Word、PowerPoint、HTML、XLIFF和文本文档。所有翻译的文档都保留其原始格式,为您的日常工作流程节省时间和精力。 此外,作为我们对最高安全标准承诺的一部分,我们使用私人运营的服务器在内部处理所有PDF翻译,这意味着没有第三方可以访问您的数据。 用DeepL翻译文档非常简单。只需遵循以下简单步骤: 1.登录或创建帐户:登录您现有的帐户或创建一个新帐户。如果您有DeepL Pro订阅,您将受益于更高级的文件翻译功能。* 2.上传您的文档:单击翻译文件,然后将您的文档拖放到翻译器窗口中,或者从您的计算机中选择该文件。 3.选择你想要的目标语言:有30多种语言可供选择,选择一种最适合你需要的语言。 4.翻译:单击翻译按钮。 5.下载:当这个过程完成后,只需下载你的翻译文档。 就是这样,获得30多种语言的高质量文档翻译的五个步骤。 *免费帐户每月获得3个不可编辑的文件翻译。付费订阅获得可编辑的文件翻译,每月津贴取决于所选的计划。 无论您需要翻译几十个复杂的法律pdf还是几个简单的Word文档,我们的文件翻译功能都能满足您的需求。 那么,有什么新鲜事吗?相当多。 没错——Excel已经正式加入DeepL面向高级和终极用户的文档翻译阵容,对API Free和Pro用户的支持也即将推出。 作为我们最受欢迎的文件格式之一,我们很高兴现在能够支持。xlsx文件。我们的目标是使我们的文档翻译服务对您的多语言工作流程更有帮助和相关性,无论您使用的是什么软件。 毕竟,更多的文件翻译选项意味着更好的最终用户控制,使您能够更好地管理您的流程。借助将Excel文件与pdf、PowerPoints、Word文档等一起翻译的能力,您可以提高您和您的团队的工作效率,并轻松简化您的多语言项目。 有关Excel文档翻译的当前设置和初始功能的更多详细信息,请查看我们的帮助中心。 我们一直在寻找增强DeepL体验的方法,并将更多控制权交给我们的用户。这就是为什么高级和终极用户现在可以下载可编辑的。作为PDF翻译结果的docx文件。 为什么?你会问docx文件?我们发现可编辑的。docx文件允许更高级的定制——使用户能够在更详细的级别上管理他们的翻译输出和布局。在之间选择。docx或者。PDF作为您的PDF翻译输出,更好地满足您团队的个性化需求。 最后,我们还增加了的文件大小限制。pdf,。docx,还有。高级和终极用户以及API Pro用户的pptx文件。这些变化包括: 通过这些更新,Advanced、Ultimate和API Pro订户将能够快速准确地翻译更大的文件,从而提供额外的价值并提高日常工作的效率。 用DeepL翻译文档一直都很简单有效。现在,比以前更好了。通过提供额外的文件选项、更多的控制和更多的实用性,DeepL满足了您所有的文档翻译需求。 有兴趣了解我们的文档翻译更新如何改善您的DeepL体验吗?立即使用您的高级、终极或API计划试用新的文件翻译更新,或者考虑升级。* *拥有入门计划的订户可以在其DeepL帐户的“计划”选项卡中进行比较和升级。 如果这些惊人的变化还不够令人兴奋,我们还将在未来几周推出文档翻译的编辑模式。观看这个空间的完整更新! 本地化不是一个容易的过程;这需要时间、努力和大量的专业知识。然而,有一些方法可以让本地化变得更容易、更省时——即人工智能翻译。 像DeepL这样的人工智能翻译工具非常适合本地化从网站内容到客户支持再到营销材料的一切,可以让公司更有效地工作。借助更高质量和更准确的机器翻译,提高项目一致性并降低成本,您的公司可以在竞争中占据优势。 但是不要只相信我们的话,问问我们的客户。在本帖中,我们将涵盖三个案例研究,看看真正的DeepL客户如何使用人工智能翻译来增强他们的本地化流程,并使他们的业务全球化。 作为欧洲最大的铁路运营商和基础设施所有者,德国铁路公司(DB)的员工遍布欧洲大陆。在其320,000名全职员工中,只有64%在德国,这意味着跨语言沟通是DB国际成功的关键。 幸运的是,DB拥有DeepL,可以为其庞大的多语言员工实现无缝通信。 为了进行大规模交流,DB知道机器翻译技术提供了最佳解决方案。然而,该公司必须克服其主要挑战:高度技术性的术语。 为了让母语和职业不同的员工能够清晰地交流,翻译必须考虑到特定行业的行话、方言和习语。这就是DeepL的词汇表真正派上用场的地方。 自从集成DeepL以来,DB已经在其词汇表中添加了30,000多个条目,使DB员工能够在整个组织内进行一致的交流。DB能够为单词甚至整个短语指定自己的翻译,确保在所有通信中使用行业和公司特定的词汇。 此外,DeepL的词汇表依赖于形态句法术语整合,这意味着DeepL根据词汇表条目调整翻译的表述,并考虑语法性别和复数等因素。 这一功能对德国铁路公司尤其重要,DB的数据科学家和计算语言学家Tom Winter说: 自2022年初以来,DB一直是DeepL的满意客户,这要归功于其一流的翻译质量、出色的数据安全性以及通过词汇表功能的可定制性。 展望未来,DB正在探索更多机器翻译可能有助于其铁路运营的实例,例如与边境交通的通信。 要了解DB如何使用DeepL的更多信息,您可以查看案例研究。 Weglot是一家总部位于巴黎的SaaS公司,为世界各地的客户提供本地化和翻译服务。由于对其本地化服务的需求很高,Weglot需要高质量的翻译API,这使得与DeepL合作成为理想的选择。 作为DeepL API的早期采用者,Weglot及其客户自2018年以来一直受益于我们准确、高质量的人工智能翻译——已经帮助超过50,000家公司建立了多语言网站。 那么,为什么是DeepL呢?Weglot的创始人兼首席技术官R é my Berda一直在寻找高质量的语言翻译API来增强公司的产品和服务。当客户开始问“你加了DeepL吗?”在我们的DeepL API发布后不久,Berda的兴趣就被激发了。 在过去的六年里,DeepL API因其对开发人员的易用性和高质量的翻译而被选中,它已经帮助Weglot每月为世界各地的公司翻译数十亿个字符。 由于DeepL的人工智能翻译的准确性,Weglot的客户在本地化过程中节省了时间,这使他们的工作效率更高。 自从集成API以来,由于DeepL的速度和准确性,Weglot收到了大量积极的客户反馈。事实上,Berda本人向那些正在寻找一款符合其承诺的高性能产品的开发人员推荐了DeepL,他说: 随着电子商务行业变得越来越国际化,各种规模的公司获得高质量的本地化和翻译服务至关重要。由于DeepL和Weglot提供的翻译工具,与全球客户和市场进行快速、准确的多语言交流不仅是可能的,而且很容易。 想了解更多关于Weglot如何使用DeepL的信息吗?阅读案例研究。 被称为“捷克亚马逊”的Alza是一家电子商务巨头,主要市场遍布欧洲——从捷克到德国到匈牙利。自1994年成立以来,Alza已经从一个在线电子商店发展成为一个完整的市场,现在提供笔记本电脑、视频游戏、宠物用品、化妆品等。 2021年年中,Alza注意到DeepL增加了13种新的支持语言,捷克语、斯洛伐克语和匈牙利语是最适用的。经过一些质量测试后,Alza发现DeepL是比他们当前的翻译API更好的产品,并很快做出了改变。 此后,Alza一直使用DeepL将其网站本地化为五种不同的欧洲语言: Alza拥有3000多名员工,正以每年20%的速度快速增长,最近还扩展到了中欧和英国。为了在这些新市场蓬勃发展,Alza需要获得高质量的翻译,而不会让其本地化团队因手动修改而负担过重。 由于DeepL卓越的翻译质量,Alza每月节省了数千欧元的运营成本,因为该品牌的人工校对人员花在纠正DeepL翻译上的时间大大减少,并且可以专注于影响更大的项目。 此外,从Alza以前的翻译API迁移到DeepL只花了不到一周的时间,效果立竿见影。 用Alza本地化团队负责人Jakub Kalina的话说: 具体来说,Alza使用DeepL翻译大量评论,为潜在客户提供质量保证。在将数千篇评论从捷克语翻译成德语和匈牙利语后,Alza的转化率大幅提高。 至于下一步,Jakub还预测了他的团队的高产量未来: 查看我们的Alza案例研究,了解这家捷克电子商务巨头如何利用DeepL实现增长。 显然,DeepL的高质量、准确的人工智能翻译是这三家公司成功本地化过程的一个促成因素。 DeepL减少了花费在手动工作上的时间,提高了一致性,降低了成本,继续帮助简化DB、Weglot和Alza的本地化项目,以覆盖全球受众,我们也可以为您的企业做同样的事情。 要了解更多关于您的公司如何从DeepL的人工智能翻译中受益的信息,请访问DeepL Pro for Business。 我们很高兴地宣布,DeepL Pro现已在韩国正式上市。作为一个具有前瞻性思维和精通技术的国家,韩国对DeepL的人工智能通信服务表现出了强烈的需求——我们很高兴很快成为许多公司全球增长计划的一部分。 不久前,我们还欢迎韩语加入DeepL支持的语言。自去年1月以来,我们看到了令人印象深刻的采用,并收到了韩国社区的积极反馈。 我们很高兴看到DeepL无缝融入用户的日常生活,我们的免费版本将仍然是日常使用的一个很好的选择。然而,我们的订阅服务DeepL Pro提供了对附加功能的访问,是企业理想的人工智能翻译解决方案。 那么,DeepL Pro如何帮助你的公司成长呢?大家讨论一下。 你所知道和信任的人工智能翻译工具不仅仅是日常使用的。它将永远改变你做生意的方式,这要归功于以下功能: 这些类型的功能不仅可以节省您的时间,还可以使您的组织更高效、更安全地运行。从更好的协作到改进的一致性再到增强的安全性,DeepL Pro是与国际客户和同事建立有意义关系的理想解决方案。 随着我们对人工智能创新的持续承诺,请继续关注未来令人兴奋的新韩语专业功能,如词汇表和其他功能。 将你的业务全球化并不容易——尤其是当你的团队需要用多种语言交流的时候。谢天谢地,这是DeepL API Pro擅长的地方之一。 当您需要即时、高质量的大规模翻译时,DeepL API Pro就是您的答案。将DeepL API Pro直接集成到您的网站、应用程序等中,意味着更容易联系和扩大您的全球客户群。 DeepL API Pro非常适合: DeepL API Pro为您的公司提供一致、适当和尊重的沟通,让您充满信心地探索新的全球商业机会。 作为一种人工智能翻译工具,DeepL由人工神经网络和人工智能领域的最新创新提供支持。 由于我们网络架构和规模的质量,以及我们的训练数据和方法,我们的机器翻译技术能够产生令人难以置信的准确,语言上细致入微的翻译,听起来像人类。这意味着你可以自信地交流,知道你在DeepL的30多种语言中听起来自然而专业。 但让我们与众不同的不仅仅是我们无与伦比的准确性,信任在DeepL极其重要。因此,使用DeepL Pro的企业可以放心,他们的敏感信息会得到妥善保管。 为了确保最高级别的数据安全性,我们使用最先进的传输层安全性(TLS)加密数据传输,并将我们的服务器存放在ISO 27001认证的数据中心。另外,所有Pro文本在成功翻译后都会被删除,并且永远不会用于训练我们的AI。 借助DeepL Pro,您的公司将受益于准确、安全和高效的翻译,将您的业务推向新的高度。 总有成长的空间。但是,寻求扩张的小型、中型和大型公司不一定有合适的工具来实现这一目标。这就是DeepL Pro的用武之地。 作为寻求增长之路的企业的首选人工智能翻译解决方案,DeepL Pro允许您的公司通过高质量的翻译和人工智能支持的准确性来扩大其影响力和全球影响力。 要找到最适合您或您的团队的计划,请访问DeepL Pro页面并立即开始。 在快速发展的全球经济中,有效的跨文化交流变得比以往任何时候都更加重要。对于许多组织来说,过去以单一语言存在的文档现在有了多语言需求。不满足这些要求会产生后果,即全球增长放缓、客户满意度下降和覆盖范围缩小。 然而,由于人工智能翻译软件的使用越来越多,公司正在正面迎接这些挑战,并经历一个文档翻译生产力、速度和效率的新时代。 在本帖中,我们将讨论机器翻译在全球业务扩张中不可或缺的作用。然后,我们将解释为什么像DeepL这样的人工智能翻译工具是寻求提高效率、增强客户满意度和改善投资回报(ROI)的全球公司的首选解决方案。 对于企业来说,机器翻译的好处是深远的。无数行业的组织都认识到机器翻译在从内部通信到本地化策略再到文档翻译的方方面面发挥的重要作用。 随着汽车、医疗保健、IT和法律行业的引领,人工智能驱动的翻译工具正在引领国际增长。根据Acumen Research and Consulting最近的市场预测,机器翻译的使用将在未来八年内稳步增长,主要驱动力是对多语言通信的新需求。 从技术信息到客户沟通,人工智能正在重塑翻译格局。事实上,2022年欧洲语言行业调查发现,欧洲超过70%的独立语言专业人士报告在某种程度上使用机器翻译,表明该技术的足迹正在扩大。 显然,机器翻译在组织的全球扩张计划中起着至关重要的作用。但是公司在选择AI翻译解决方案时,在寻找什么呢?大家讨论一下。 在寻找文档翻译需求的解决方案时,质量仍然是公司的一个关键因素。在这方面,训练有素的AI大放异彩。 根据Unbabel最近的一项调查,83%在本地化策略中使用机器翻译的营销人员对翻译质量表示有信心。此外,最高质量的翻译出现在包含大量文档和技术术语的内容中,尤其是在计算机软件、法律服务和电信等领域。 这表明,像DeepL这样的人工智能解决方案拥有真正的潜力来提高这些和其他行业的翻译准确性和速度。反过来,这将使国际公司更有效地发展和扩张。 说到文档翻译,有一些特性和功能您应该留意。首先,有速度和轻松。 在这方面,DeepL的优势在于提供了一个易于使用的实时在线文档翻译器。使用DeepL Pro,您只需点击一下鼠标,就可以将pdf、Word文档、PPT等转换成30多种语言,同时保留其原始格式。 接下来是准确性和安全性。无论是内部报告、法律合同、用户手册还是任何其他商业文档,DeepL的人工智能翻译都是一种准确、高质量的解决方案,优先考虑数据安全。 借助最先进的传输层安全性(TLS)加密数据传输和完全内部的PDF翻译流程,您和您的团队可以放心,您翻译的文档既准确又安全。 DeepL的文档翻译功能有助于促进同事、团队和办公室之间有意义的交流,无论他们的语言技能如何。借助DeepL Pro大规模翻译文档的能力,您可以确保每个人都在同一页面上。 投资回报可能是一个难以100%准确跟踪的指标。然而,在评估不同项目的相对功效和成功时,这仍然是一个需要考虑的重要计算。 在这里,人工智能翻译解决方案可以提高公司的投资回报率——不仅在成本方面,而且在时间方面。 无论你需要将文档从德语翻译成英语,还是从法语翻译成日语,人工智能翻译工具执行实时翻译的能力都是一个游戏改变者。通常,它消除了多次修改的需要,并确保公司可以有效地跨文化沟通。 在全球扩张的竞赛中,公司可以也应该依靠人工智能工具来翻译大量文本和复杂的文档——使这一过程变得高效,不那么令人生畏。那么,哪些公司已经在用DeepL走向全球了呢?我们接下来会谈到这一点。 在DeepL,我们很荣幸能够通过我们的人工智能翻译支持媒体等重要行业的全球领导者。 让我们来看看日经如何使用DeepL Pro在竞争中占得先机。 对于日本首屈一指的新闻媒体公司日经新闻来说,人工智能翻译不仅仅是一种工具,它还是该组织工作流程的重要组成部分。作为世界上最大的商业新闻提供商,日经新闻的读者群遍布全球。 通过《日经亚洲》和《金融时报》等出版物,《日经》的内容被成千上万的全球经济和金融领域的领导者所消费。 鉴于其在媒体领域的工作性质,《日经新闻》处理大量需要向全球受众提供的内容。为了快速准确地分享新闻和报道,日经需要一个像DeepL这样的人工智能文档和内容翻译解决方案。 使用DeepL的人工智能翻译,日经新闻能够更快地发布信息,让观众实时了解信息。无论是新闻报道还是研究论文,人工智能翻译都大大提高了《日经新闻》为全球读者服务的速度。 此外,DeepL的成本是Nikkei以前翻译系统的五分之一,并且更加准确,这使得Nikkei能够更有效地工作并节省运营成本。 阅读完整的案例研究,了解日经如何使用DeepL的更多信息。 对于希望在全球范围内发展的公司来说,无缝的多语言沟通是一项要求。幸运的是,像DeepL这样的人工智能翻译工具提供了国际组织快速智能扩张所需的准确性、速度和安全性。 像DeepL这样的人工智能翻译解决方案在我们日益全球化的世界中是一个有价值的工具,企业应该采用这项技术来驾驭多语言通信的复杂性,并在竞争激烈的全球市场中保持领先地位。 要了解有关DeepL的人工智能文档翻译如何支持贵公司发展计划的更多信息,请访问DeepL Pro for Business。 虽然乍一看它们似乎很相似,但翻译和本地化是服务于不同目的的不同过程。前者将文本从一种语言转换成另一种语言,而后者则更进一步,专注于目标市场,从而使翻译文本适应文化、语言和结构差异。 从本质上讲,翻译是漫长而复杂的本地化过程中不可或缺的一部分。最终,翻译和本地化可以很好地协同工作——尤其是在利用人工智能翻译的时候。 与人工翻译不同,人工智能翻译是一种自动化的机器学习过程,可以提供高度准确的即时翻译。由于其速度和准确性,人工智能翻译工具非常适合本地化过程,甚至可以用来简化工作流程和提高效率。 因此,无论您是对开拓新的全球市场感兴趣,还是对提高客户满意度感兴趣,本地化都可以让您的公司在客户最舒适的地方与他们见面:用他们的母语。 在本帖中,我们将讨论翻译和本地化的区别,以及探索人工智能翻译如何增强、简化和加速本地化过程,以提高客户忠诚度和满意度。 简而言之:是的。更长的回答:继续读下去。 最简单的形式,翻译是文本从一种语言到另一种语言的转换,保留了原文的意义和目的。相比之下,我们自己的本地化专家将本地化定义为一个更复杂的过程,旨在使产品或服务适应特定市场的需求。 当成功地为特定市场本地化产品或文本时,我们应该考虑的不仅仅是文化或语言特征。相反,我们还应该考虑结构层面的变化。当一个产品或服务感觉像是专门为其目标市场设计的,而不是简单地修改过的时候,伟大的本地化就发生了。 请记住,如果内容没有被很好地翻译,它就不能被正确地本地化。这就是人工智能翻译提供理想解决方案的地方。 通常,人工智能翻译工具使用深度神经网络来提供准确和听起来像人类的翻译。总的来说,对于需要大规模高质量翻译作为本地化流程一部分的公司来说,人工智能翻译是一种更先进、更高效的选择。 事实上,根据Regina Corso Consulting最近为DeepL自己的研究*进行的一项调查,我们发现“87%的营销人员同意机器翻译是本地化/翻译项目不可或缺的工具。” 因此,如果你想把你的公司扩展到全球受众,你可能会想:本地化如何帮助我的公司在国际上取得成功?好问题,这就是我们接下来要讨论的内容。 被本地化工具短语描述为“一项大胆的事业,超越了单纯的文本翻译”,语言本地化“包括修改一系列方面,以适应当地的偏好、期望和惯例。” 本地化是一个复杂的过程,需要关注细节,透彻理解目标语言的文化和偏好,对于希望在新市场取得成功的公司来说至关重要。 根据CSA Research最近的一项调查,“76%的网上购物者更喜欢购买带有母语信息的产品”,而另有75%的人表示,“如果客户服务是用母语进行的,他们更有可能再次购买同一品牌的产品。” 用CSA Research的Donald A.DePalma博士的话说,“本地化改善了客户体验,增加了品牌对话的参与度。对于任何寻求国际化发展的公司来说,这都应该是一个经过严格规划和执行的商业战略。” 显然,本地化在现代公司的全球成功中扮演着重要的角色,从吸引新客户到留住现有客户——高质量本地化的好处是深远的。事实上,Weglot最近的一篇文章强调了营销公司Net Media Planet的成功归功于本地化,该公司经历了“在本地化其内容和付费广告后,转化率增加了20%”。 从获得竞争优势到提高客户满意度和收入,向潜在客户提供本地化内容增加了公司在新市场取得成功的机会。 到目前为止,翻译和本地化之间的区别应该很清楚了——这意味着我们已经准备好深入了解本地化在实践中会是什么样子。让我们考虑以下不仅仅需要翻译的情况示例: 考虑以下情况:一家总部位于美国的电子商务公司最近扩展到了欧洲市场,因此,其内容和通信需求发生了变化。 然后,它的网站需要适应多种语言,以适应新的市场需求。因此,以下关于全球销售的句子必须从美式英语翻译成德语: 人工智能翻译可能提供以下输出: 虽然这是一个可以接受的直通式翻译,但本地化版本将考虑德语使用24小时时间格式的事实。本译文的本地化版本如下: 像这样的小变化可能看起来吹毛求疵,但它们累积起来会产生真正的影响。例如,在上面的例子中,如果没有适当的本地化,德国客户可能会误解时间表并错过销售——这意味着公司的收入损失和寻求节省的潜在客户的沮丧。 这些类型的更改创建了更准确的内容和更好的整体用户体验。正如短语所解释的,适当的本地化也允许公司“克服文化障碍和。..避免可能有损品牌形象的文化失礼。” 当涉及到本地化内容时,公司的需求是多种多样的,并且视情况而定。待办事项列表可以包括: 一个公司选择本地化的材料和内容取决于它的判断力、覆盖范围和能力,但是制定一个详细的本地化策略总是一个聪明的方法。真正高质量的本地化策略优先考虑效率——这是人工智能翻译真正的亮点。 人工智能翻译在许多方面积极影响本地化工作,一些工具比其他工具提供更多优势。使用DeepL时,四大好处是: 如果您的本地化团队不是从头开始翻译,而是使用DeepL的人工智能翻译作为起点,您的公司可以享受更高效的工作流程。这种方法允许更快、更简化的项目交付。 当您在翻译过程中节省时间时,您的本地化团队可以完成更多工作。这使他们能够在更短的时间内完成更多的工作,从而提高盈利能力和投资回报率。 确保本地化文本的准确性是一项繁重的工作。当您利用DeepL等高质量人工智能翻译工具的力量时,您的本地化团队将受益于更准确、细致入微的翻译,这意味着他们需要编辑的内容更少,从而提高整体质量。 手动翻译提供了高质量的结果,但通常需要大量的协调和时间。确保全公司范围内翻译和本地化流程的一致性总是很困难,尤其是当公司与外部翻译提供商合作或依赖同事的内部非官方语言技能时。 然而,当所有本地化团队都依赖于相同的翻译方法,并且可以通过方便的术语表功能指定行业或公司特定的术语时,事情就简单多了。这些功能可以减少协调时间,并有助于在所有地区保持一致的语音和语气,这定义了“用户希望在其用户界面中看到的语言和地区首选项”。 即使考虑到所有这些好处,重要的是要注意人工智能翻译只是本地化过程中的一步。虽然它旨在改进对齐并加快过程,但它并不能取代真正的本地化工作。 相反,像DeepL这样的人工智能翻译工具应该与本地化结合使用,以获得最佳效果。 对于大大小小的公司来说,DeepL的人工智能翻译是简化本地化工作和跨越语言障碍加强客户忠诚度的首选解决方案。 请记住,最好的人工智能翻译工具是灵活的,可以轻松集成到现有的平台和工具中,这意味着它们可以改善本地化流程,而不会给工作日增加更多麻烦。从易于使用的API集成到方便的SSO登录功能,高质量的人工智能翻译工具为致力于将业务推向世界的公司带来了巨大的变化。 要了解有关DeepL的人工智能翻译如何增强和简化贵公司的本地化流程的更多信息,请访问DeepL Pro for Business。 *这项研究由Regina Corso Consulting于2023年3月23日至4月5日进行,样本量为来自法国、德国、日本和美国的415名营销人员。 人工智能技术在过去几年中取得了惊人的进步,毫无疑问,人工智能将继续发展。然而,要负责任地做到这一点,适当的数据安全和数据隐私管理必须仍然是重中之重。 世界经济论坛(World Economic Forum)最近的一篇文章强调了这一问题,指出:“由于人工智能模型依赖于数据质量来提供显著的结果,它们的持续存在取决于隐私保护是其设计的组成部分。” 随着人工智能在商业世界中的多样化和不断增长的应用,采用人工智能的公司需要比以往任何时候都更了解适当的数据保护措施。 在本帖中,我们将讨论为什么DeepL Pro是您公司获得一流翻译质量以及最高数据安全性和合规性标准的最佳选择。 作为领先的人工智能通信工具,DeepL为全球数千家公司提供高质量的人工智能翻译,帮助他们在竞争中领先——但让DeepL脱颖而出的不仅仅是一流的翻译。 全球律师事务所Taylor Wessing的合伙人Benedikt Kohn博士解释说——现代企业必须明白,“人工智能依赖于对海量数据的处理。有时候。..即使是最私人的数据。“为了保护这些敏感信息,在评估人工智能软件时,必须“首先”考虑数据保护。 通过在不牺牲质量的情况下为客户提供最佳的数据保护,DeepL已经成为希望简化流程并在行业中获得竞争优势的公司的首选人工智能通信工具。 为了确保顶级的数据安全性,DeepL服务器由DeepL SE独家控制,并在ISO 27001认证的数据中心运行,具有出色的安全措施。DeepL尽最大努力保护其服务器,并确保没有人可以获得未经授权的访问。 与基于云的环境不同,这种设置保证了DeepL从头到尾对所有数据保持完全控制。通过这种方法,您的敏感数据可以通过DeepL的软件安全地处理。 此外,来自专业订阅者的所有文本在翻译后都会被删除,这意味着它们不会永久存储,而只会在翻译期间被删除。另外,专业用户的文本从来没有被用来训练DeepL的人工智能模型。 作为一家总部位于欧盟的公司,DeepL遵守GDPR关于以下方面的所有法规: 除了GDPR合规性,DeepL Pro用户还可以享受企业级数据安全性和最先进的传输层安全性(TLS)加密数据传输。此外,DeepL的密码套件——这是一套保护网络连接的算法——会定期审查和更新。 为了进一步评估其基础设施和应用程序的安全性,DeepL的内部安全团队在外部专家的帮助下定期进行渗透测试。DeepL的合规团队会跟进所有发现,以不断提高DeepL的安全性。这确保了只有授权用户才能访问敏感数据,并且所有个人身份信息都保持安全。 得益于DeepL出色的数据安全性、完全的GDPR合规性和高质量的翻译,公司可以最大限度地提高工作效率并降低成本,同时为其敏感数据保持最高级别的保护。 DeepL不仅提供高质量的翻译,还提供极其可靠的服务。所有DeepL Pro服务都是冗余的,这意味着由于额外或备用上行链路,可用性得到了保证。它们还受到自动故障转移机制的保护——这是一种在无法保持数据可用性的情况下将应用程序移动到备用服务器的过程。 简而言之,这些安全功能确保了DeepL无故障、一致的数据可用性,这有助于公司简化工作流程并提高运营效率。 只要有可能,DeepL就会避免涉及分包商——因为当第三方参与数据处理时,保持完全的可见性和控制会更加困难。例如,DeepL最近将PDF翻译的处理完全转移到内部,消除了任何第三方的参与。 如认为有必要,将根据ISO 27001政策仔细挑选和审核合格的分包商。这种方法使DeepL能够严格控制谁在访问信息,防止您的敏感数据落入坏人之手。 在最近DeepL AI Talks系列的一次坐下来的谈话中,Taylor Wessing的合伙人Axel Freiherr von dem Bussche博士谈到了DeepL的安全措施如何保护数据并使其客户受益,他说: 根据网络安全风险投资公司的数据,仅在2023年,预计全球网络犯罪的年度成本就将达到8万亿美元(€为7.29万亿美元)。这意味着使用适当的数据安全措施(如DeepL使用的措施)来保护数据比以往任何时候都更加重要,并且可能在您公司的整体成功中发挥至关重要的作用。 这也是为什么在用户方面,DeepL坚持“最小特权原则”这意味着专业帐户管理员可以轻松控制所有团队成员的访问级别。此方法允许管理员: 专业用户知道适当的数据保护措施将保护他们的敏感信息安全并鼓励高效使用,因此可以完全放心地将DeepL集成到他们的工作流程中。 优先考虑数据保护、适当的数据管理和GDPR合规性的行业通常采用DeepL Pro作为其人工智能通信工具的首选。 因此,DeepL的许多客户都是行业领导者,他们要求最高级别的数据保护以及世界一流的质量,例如: 用来自Taylor Wessing的Freiherr von dem Bussche博士的话说,DeepL的公司受益于数据保护的“德国/欧盟黄金标准”,这使他们能够“更容易地在全球推出产品”。 此外,由于DeepL的翻译人工智能已经使用官方、公开的欧盟文件进行了训练,它能够提供最高质量的输出。这对于某些行业尤其重要——如法律、制造和政府机构——在这些行业中,技术术语可能很难翻译。 随着人工智能继续改变世界的工作方式,数据保护必须保持在如何负责任地采用和集成人工智能的所有决策的最前沿。DeepL努力通过其数据保护策略和翻译质量不仅满足而且超越用户的期望,并致力于随着人工智能技术在未来几年的变化和发展而这样做。 DeepL的独特定位是保护用户敏感信息的安全,是注重隐私的公司的最佳选择。 如果您的企业希望从DeepL一流的翻译和无与伦比的数据保护中受益,您可以在DeepL Pro for Business了解更多信息。 可访问性是我们在DeepL开发和测试产品不可或缺的一部分。今年,我们将在5月18日庆祝全球可访问性意识日,回顾自去年更新以来DeepL持续的可访问性改进和成就,从我们的可访问性声明开始。虽然提高可访问性是一个长期的过程,但我们已经取得了一些重大进展,随着我们产品的增长和成熟,我们的改进将继续下去。 可访问性不仅限于用户如何与最终产品或功能进行交互,例如DeepL Translator for desktop或我们的Android移动应用程序,还包括我们如何以及与谁进行测试。 在过去的一年里,我们继续多元化我们的测试团队,与使用屏幕放大技术、替代配色方案(这使我们能够符合某些操作系统,如Windows,用户可以在多个主题和更高对比度之间进行选择)和各种屏幕阅读器的视障测试人员密切合作。此外,我们确保包括依赖替代导航方法的测试人员,如语音控制软件。我们使用这些测试的反馈来帮助提高使用DeepL产品时的可读性和控制力。 除了增加我们多样化的测试人员之外,我们还保持了定期的测试频率。自2022年4月以来,我们每月进行五次测试,我们继续使用寓言Engage作为我们的用户测试平台。我们在2022年的可访问性博客文章中强调了这个平台,但我们认为有必要重申它的作用以及它对我们用户的影响: 去年,我们的分数趋向于90分或更高。虽然总分数会根据我们的测试结果而波动,但我们很自豪地说,我们的分数通常徘徊在相同的数字附近。也就是说,当我们的分数下降时,这清楚地表明我们在可访问性和可用性方面仍有改进的空间。 当可访问性问题被标记给我们时会发生什么?我们的团队将它们视为bug,并为每个问题创建一张罚单。我们的目标是尽快解决这些问题,我们很自豪地说,在过去的300天里,我们的工程团队解决了63个与可访问性相关的问题。 我们与DeepL的几个团队密切合作,特别是与那些帮助开发和改进面向客户的产品的团队合作,将可访问性作为重中之重,确保我们组织中的所有团队都将它放在首位。 虽然我们总是以改进我们的产品为目标,但我们也希望认可我们团队的努力,并强调来自我们测试人员的积极反馈。以下是一些喜欢在翻译时使用我们的语言选择工具的人的语录: 在上一篇博文发表时(2022年4月),我们只是在测试桌面网络翻译器。现在,我们已经将我们的测试扩展到所有其他产品,包括: 不是所有的都像web应用程序一样容易访问,但我们每年都在不断改进。 可访问性是我们产品开发过程中不可或缺的一部分,也是我们所有团队的质量标准。我们为我们已经取得的进步感到自豪,但我们承诺在前进的过程中优先考虑所有用户的可访问性。 如果您对我们的产品有任何反馈,我们希望收到您的来信。非常感谢您每年继续使用并帮助我们改进产品和功能。