ChatGPT is not exactly an underdiscussed topic in the language industry. And with Samsung’s announcement of its competing generative AI model, Samsung Gauss, the conversation around large language models shows no sign of slowing. Revealed at the Samsung AI Forum, Samsung Gauss’ language tool, Samsung Gauss Language, is a large language model that operates similarly to ChatGPT, according to Tech Crunch. AI veterans should find the user interface familiar, with the ability to answer questions and react to prompts. Tech Crunch reports that the use cases are similar too, whether it be to summarize documents, write text for emails or internal company communications, translate text, and more. “Samsung Gauss Language, a generative language model, enhances work efficiency by facilitating tasks such as composing emails, summarizing documents, and translating content,” Samsung stated in its Gauss press release. “It can also enhance the consumer experience by enabling smarter device control when integrated into products.” In addition to the language technology, Samsung Gauss also includes Samsung Gauss Code, which is intended to help developers more efficiently write code through a “code description and test case generation through an interactive interface.” And rounding out the trifecta of AI features is Samsung Gauss Image, which, just as it says on the tin, is an image generator and editor. The technology is intended to be implemented in Samsung’s line of smartphones and tablets like its popular Galaxy Android phone series, which is due for a refresh as early as 2024. Samsung aims to build the upcoming S24 series chipsets with AI integration in mind. That means Samsung devices will be able to run AI technology natively through its hardware as opposed to relying on the cloud-based solutions utilized by OpenAI and its peers. The Verge reports that the Gauss toolset is “named after Carl Friedrich Gauss, the legendary mathematician who established normal distribution theory, the backbone of machine learning and AI.” Samsung Gauss is the latest to the plate as tech companies fight to carve out a space in the AI market. Google is making strides with its AI chatbot Bard, including implementing the technology into the Pixel 8 smartphone as an AI-powered voice assistant called Assistant With Bard. Reports also indicate that Apple is working on an AI assistant of its own, with an announcement expected sometime in 2024. And in July, tech mogul Elon Musk announced X.ai, a technology focused on science as well as enterprise and consumer tools that seeks to “understand the true nature of the universe.” Samsung Gauss also enters the scene as ChatGPT seeks data partnerships to improve the quality of its AI output, particularly in non-English languages. As multiple AI toolsets roar into consumer hands and pockets, the coming year will see key developments as tech giants aim to make AI — more specifically, their vision of AI — an indispensable part of modern life.