Accelerating Digital Transformation & Innovation with 'RISE with SAP'

以“SAP崛起”加速数字化转型与创新

2021-03-16 04:50 United Language Group

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SAP recently announced their bold and sweeping “RISE with SAP” initiative. SAP and its powerful ecosystem are switching one gear higher in their efforts to help customers with their digital transformation and innovation projects. The goal is to simplify the process of business innovation and technology change both from a software procurement and a services perspective. When we see the current state of IT affairs in Germany, both within the government and corporate sectors, the need to support a new approach for IT innovation and transformation is abundantly clear. In a recent Dell Digital Transformation study covering over 42 countries Germany ranked in the bottom 35% with a transformation score on 45 out of 100 based on a review of over 20 individual considerations. Italy, Turkey, Poland and Spain all scored in the top 30% of the review (although even these countries still had much left to achieve). See (Digital Transformation Index | Dell Technologies US) for more detail. The “RISE with SAP” initiative is therefore extremely timely for the German (and global) markets. It is an initiative that aims to help correct this gap and provide meaningful support and guidance to help companies overcome the key challenges of digital transformation. SAP Rollouts and Language So where does language come in? As companies become more digital, the ability to communicate and interact with your target communities to increase opportunity and revenue grows exponentially. Omni-channel marketing, real time communication and a deeper more engaging content pool are opportunities to engage provided you can speak the language of your customers effectively. Talk the language of your usersYou must speak THEIR language if you are to engage with these new content channels. You need role and situation-based applications and any user interface must be available in the LOCAL LANGUAGE of the users, not just English! In countries like India, you need to consider not just English and Hindi, you also need to think about the other 10 or so major languages, each with more than 30 million speakers, at least for certain business scenarios! However, as your global market expands its unlikely you will want to translate into all languages in all channels at once. So, consider which markets and channels are the most effective for you. Think globalIncreasingly, nearly all business activities (and business processes) span the globe. Gone are the days of applications built just for one geography. Even if you are building an app say just for the German market, when doing so you need to ensure it is at least “enabled” for international usage at a later point in time. Creating an architecture early on that supports global expansion will save precious time and money when the digital transformation journey makes these markets accessible to you. The above applies to all SAP projects. When you plan your international projects and rollouts, you need to empower local users by providing them with applications and content in their local language. Get Expert Help Obviously, translation is a key requirement in the digital transformation journey. You will need a partner that is familiar with SAP applications, specific SAP terminology and the business scenarios involved. You need language quality. You will also need a partner that can provide best practices and advice on how to design and implement SAP applications for efficient international usage. You need technical know-how. On this note, one small subject that is constantly underestimated is field lengths. If you define say a button with the text “SAVE” and limit the field length to 4 characters, it becomes almost impossible to translate this say to German “SICHERN” or French “SAUVEGARDER” – there is just not enough space. Sounds trivial? The problem is that a heavily abbreviated translation such as “SICH” or “SVGD” will mean nothing to the end user and, even worse will significantly impact user acceptance and adoption. If the screen texts are so bad, what is the software like, some may think. At United Language Group www.unitedlanguagegroup.com, the leading provider of SAP translation and language consulting services, we have seasoned experts with the experience of over 100 SAP international rollouts to help you navigate these pitfalls and others. We are there to make your digital transformation process successful, also internationally. Reach out to us to hear how we can help you! Let us “RISE” together to the challenge. hbspt.cta._relativeUrls=true;hbspt.cta.load(3356907, '9eb42cf3-d7e0-4804-892e-932e668bcaef', {});
SAP最近宣布了他们大胆而全面的“与SAP一起崛起”计划。SAP及其强大的生态系统正在为客户的数字化转型和创新项目提供更高的帮助。其目标是从软件采购和服务的角度简化业务创新和技术变革的过程。 当我们看到德国IT事务的现状,无论是在政府内部还是在企业部门,支持IT创新和转型的新方法的必要性是非常明显的。在戴尔最近的一项覆盖超过42个国家的数字化转型研究中,德国排名倒数35%,根据对20多项个人因素的回顾,德国的转型得分为45分(满分100分)。意大利,土耳其,波兰和西班牙的得分都在评审的前30%(尽管即使是这些国家仍有很多东西要实现)。 详见(Digital Transformation Index Dell Technologies US)。 因此,“与SAP一起崛起”计划对于德国(和全球)市场来说是非常及时的。它是一项倡议,旨在帮助纠正这一差距,并提供有意义的支持和指导,帮助公司克服数字化转型的关键挑战。 SAP版本和语言 那么语言从何而来呢?随着公司变得更加数字化,与目标社区沟通和互动以增加机会和收入的能力呈指数级增长。全渠道营销,实时沟通和更深更吸引人的内容池都是参与的机会,只要你能有效地说你客户的语言。 说你的用户的语言如果你想接触这些新的内容频道,你必须说他们的语言。您需要基于角色和情境的应用程序,并且任何用户界面都必须以用户的本地语言可用,而不仅仅是英语!在印度这样的国家,你需要考虑的不仅仅是英语和印地语,你还需要考虑其他10种左右的主要语言,每种语言都有超过3000万的使用者,至少在某些商业场景中是这样的!然而,随着你的全球市场的扩大,你不可能同时想要在所有渠道翻译成所有语言。所以,考虑一下哪些市场和渠道对你最有效。 全球化思维越来越多地,几乎所有的业务活动(和业务流程)都跨越全球。只为一个地理位置构建应用程序的时代已经一去不复返了。即使你只是为德国市场开发一个应用程序,在这样做的时候,你也需要确保它至少能在以后的时间点上为国际使用“启用”。早期创建一个支持全球扩张的架构,将在数字化转型之旅使这些市场为您所接近时节省宝贵的时间和金钱。 以上内容适用于所有SAP项目。当您计划您的国际项目和展示时,您需要通过向本地用户提供他们本地语言的应用程序和内容来增强他们的能力。 获得专家帮助 显然,翻译是数字化转型征程中的一个关键需求。您将需要一个熟悉SAP应用程序,特定SAP术语和所涉及的业务场景的合作伙伴。你需要语言素质。 您还将需要一个能够提供最佳实践和建议的合作伙伴,如何设计和实现SAP应用程序,以实现高效的国际使用。你需要技术诀窍。 在这一点上,一个经常被低估的小问题是字段长度。 如果用文本“save”定义say按钮,并将字段长度限制为4个字符,那么几乎不可能将say翻译成德语“sichern”或法语“suvegarder”--因为空间不够。听起来微不足道?问题在于,像“sich”或“svgd”这样的高度缩写的翻译对于最终用户来说毫无意义,甚至更糟的是,会显著影响用户的接受和采用。如果屏幕文本如此糟糕,软件是什么样的,一些人可能会想。 联合语言集团www.unitedlanguagegroup.com是SAP翻译和语言咨询服务的领先提供商,我们拥有100多个SAP国际推广经验的经验丰富的专家,帮助您克服这些缺陷和其他缺陷。 我们在那里使你们的数字化转型过程取得成功,也是在国际上取得成功。 请联系我们,听听我们如何帮助你! 让我们一起“奋起”迎接挑战。 hbspt.cta._relativeURLS=true;hbspt.cta.load(3356907,'9EB42CF3-D7E0-4804-892E-932E668BCAEF',{});

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