Build Your LinkedIn Profile. The most effective way to improve what shows up when people Google your name is to… you guessed it… build a great LinkedIn profile. On LinkedIn, you can control exactly what you want others to know about you. The stronger your profile, the better your search results will be. Gain More Publicity (#1). You read that right… gain more publicity. You might be thinking, “Of course I want to gain more publicity, but how do I do that?” Glad you asked! For starters, check out helpareporter.com. On HARO, you have the ability to show up as the expert and write articles that pertain to your industry. Gain More Publicity (#2). What magazines and articles do your audience read? Find the articles that pertain to your industry, see who wrote them, and connect with those authors on LinkedIn. Then share, share, and share their content until you have the opportunity to write for them or be featured in one of their articles. Podcasting and Blogging. The more you podcast and blog, the more content you’ll have out there. And the more content you have out there, the better the results that show up on Google will be. But don’t stop at writing and podcasting your own content. Connect with other podcasters and bloggers and try to gain visibility on their shows and articles. (Hint: connect with these people the same way you connect with reporters in #3 by connecting with them on LinkedIn.) Where to find everything for this week’s episode: karenyankovich.com/133 Introducing this episode’s topic (2:16) Take control of your LinkedIn network (6:00) Gain more publicity (7:44) Connect through podcasting and blogging (13:11) Episode recap (15:35) Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode Be a guest on Good Girls Get Rich Episodes on building a better LinkedIn profile: Three Secrets to Writing a Great LinkedIn Headline Three New and Powerful LinkedIn Tools Three Simple LinkedIn Profile Updates Three Secrets to Writing a Great LinkedIn Headline Three New and Powerful LinkedIn Tools Three Simple LinkedIn Profile Updates Episodes on how to make a pitch: The Power of PR with Amanda Berlin Using PR and the Media for Visibility with Christina Daves The Power of PR with Amanda Berlin Using PR and the Media for Visibility with Christina Daves Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict