The Hut Group Goes Public, Rebrands Language Connect to THG Fluently


2020-09-16 23:50 slator


阅读模式 切换至中文

UK-based e-commerce giant The Hut Group (THG) has listed on the London Stock Exchange, raising a whopping GBP 1.88bn (USD 2.4bn) in what the Financial Times called the biggest UK market debut in five years. The offer price for THG shares was GBP 500p per share, giving the company a market capitalization of approx. GBP 5.4bn (USD 7bn). The listing took place on September 16, 2020, when THG’s share price opened at GBP 600p. Shares hovered around GBP 640p on the first day of conditional dealings. THG is the owner of multiple beauty and lifestyle brands, such as Lookfantastic and MyProtein. In addition to THG-owned brands, THG also provides end-to-end e-commerce solutions to third-party companies, doing everything from brand creation, product development and digital marketing to data analytics, content creation and, yes, localization. In the case of MyProtein, for example, THG said in the prospectus that online sales in Japan increased rapidly between 2016 and 2018-2019, “with growth driven by localization, including localized content, marketing, promotional calendars, influences, new product development, product catalogs and customer service.” Yet, while THG’s translation and localization capabilities are an integral part of their IPO messaging, the company is a relative newcomer to delivering language services internally. Having likely been a significant outsourcer of translation for a number of years prior, THG acquired UK-based language service provider (LSP) Language Connect for GBP 12.7m in July 2018. THG said at the time that they saw translation and localization as a means to grow sales internationally, both for THG-owned brands and for third-parties. Language Connect is in the process of being rebranded to THG Fluently and is housed under one of THG’s three business units, THG Ingenuity, which contributed GBP 128m (USD 166m) to total company revenues of GBP 1.1m (USD 1.4bn) in 2019. The division currently operates more than 200 localised websites across THG-owned and third-party brands, supporting more than 40 currencies and 60 languages. In the prospectus, THG calls THG Fluently their “in-house translation agency, which provides localised content for all of THG’s brands and websites”. THG Fluently revenues were not split out separately from THG Ingenuity in the registration document, but full-year 2019 figures of USD 18.8m were provided to Slator for the Slator 2020 LSPI (listed as Language Connect). THG Fluently continues to work with what was Language Connect’s customer base, which includes financial, legal and government institutions in the UK as well as the likes of ExxonMobile and Thomson Reuters. They also translated more than 25 million words for THG-owned brands in 2019, according to the prospectus. Correction note: A previous version of this article said that Language Connect had been rebranded to THG Translates. It is instead in the process of being rebranded to THG Fluently.
英国电子商务巨头Hut Group(THG)在伦敦证券交易所上市,融资18.8亿英镑(合24亿美元),英国《金融时报》称这是5年来英国最大规模的上市交易。 收购THG股票的出价为每股500英镑,使该公司的市值约为500英镑。54亿英镑(70亿美元)。该公司于2020年9月16日上市,当时THG的股价开盘时为600英镑。在有条件交易的第一天,股价徘徊在640便士左右。 THG拥有多个美妆和生活方式品牌,如Lookfantastic和MyProtein。除了THG自有品牌外,THG还为第三方公司提供端到端的电子商务解决方案,从品牌创建,产品开发和数字营销到数据分析,内容创建,是的,还有本地化,无所不包。 以MyProtein为例,THG在招股说明书中表示,2016年至2018-2019年,“在日本的在线销售增长迅速,其增长受到本地化的推动,包括本地化内容、营销、促销日历、影响力、新产品开发、产品目录和客户服务。” 然而,尽管THG的翻译和本地化能力是其IPO信息的一个组成部分,但该公司在内部提供语言服务方面相对来说还是个新手。 在过去几年中,THG可能是一个重要的翻译外包商,2018年7月,THG以1270万英镑收购了英国语言服务提供商LSP language Connect。THG当时表示,他们将翻译和本地化视为提高THG自有品牌和第三方国际销量的一种手段。 语言连接正在被重新命名为“流利的THG”,隶属于THG的三个业务部门之一THG匠心。2019年,该部门为公司110万英镑(14亿美元)的总收入贡献了1.28亿英镑(合1.66亿美元)。该部门目前运营着超过200个thg自有品牌和第三方品牌的本地化网站,支持40多种货币和60多种语言。在招股说明书中,THG流利地将其内部翻译公司称为THG。该公司为THG旗下所有品牌和网站提供本地化的内容。 在注册文件中,THG Fluently的收入没有与THG Ingenuity分开,但2019年全年的数据为1880万美元,用于SLATOR2020 LSPI(列为语言连接)。 THG Fluently继续与Language Connect的客户群合作,包括英国的金融,法律和政府机构,以及埃克森移动和汤森路透等公司。招股书显示,2019年,他们还为THG旗下品牌翻译了超过2500万字。 更正说明:这篇文章的上一个版本说Language Connect已被重新命名为THG translation。相反,它被重新烙上THG的烙印。