The Product Owner in Scrum: Responsibilities, Certifications & Tools

Scrum中的产品负责人:职责,认证&工具

2020-09-03 02:50 project manager

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Scrum is a framework for organizing agile teams, and it’s processes and guidelines are excellent for improving team productivity. One reason scrum is so effective is that it clearly defines the different roles of the team. When the roles are clearly defined, the team, as well as the stakeholders, know exactly who is doing what, and what to expect for deliverables. All of the scrum roles are important, but the role of the product owner is particularly special because this person acts as the liaison between the stakeholders and the developers. The product owner is accountable to the team, the business and the end customer, so the person taking on this role must be an excellent all-around leader. What is a Product Owner? A product owner is the individual on a scrum team that is responsible for managing the backlog of work and overseeing sprints. They act as the project manager for the scrum team, although the agile community generally doesn’t use that term. The product owner is responsible for representing the voice of the customer, ensuring that all development work reflects the needs of the end-user. The truth is, companies utilize product owners in different ways, and the role might change depending on what the company needs. Some companies look at the product owner as a tactical, hands-on manager of work. Others might use the product owner more loosely to represent the vision of the product. In the end, the responsibilities of the product owner will be defined by the company, and the team in which they work. With that said, let’s look at all of the primary product owner responsibilities more closely. Product Owner Responsibilities According to the official Scrum Guide, the primary responsibility of the product owner is to manage the product backlog. This means ordering and prioritizing work, optimizing the value of the work and ensuring all team members understand what work needs to be tackled next. The Scrum Guide breaks the product owner’s responsibility further into five specific items. Let’s look at each one, and explain what it means. Clearly expressing product backlog items: The product owner needs to take the needs of the customer and stakeholders in order to build a strong backlog of work. Ordering the items in the product backlog to best achieve goals and missions: This involves prioritizing all of the different tasks in the backlog according to the needs of the organization. Optimizing the value of the work the development team performs: The product owner acts as a team manager, working with the development team to ensure that time spent on the work is as efficient as possible. Ensuring that the product backlog is clear and understood by all, and shows what the scrum team will work on next: This means that each item in the backlog should be fully fleshed out and thought through, so that anyone looking at it can understand the work and the importance. Ensuring the development team understands items in the product backlog to the level needed: The development team is the team working through the different backlog tasks, so the product owner needs to work with them to ensure they understand each backlog item fully. Product Owner vs. Product Manager What’s the difference between a product owner and a product manager? Both titles are used in agile teams and organizations, and the two roles even have some overlap in responsibility. However, the primary difference between the two is in the scope of their work. Simply put, a product owner is responsible for the tactical and hands-on management of the development team, while a product manager has a broader responsibility of strategically managing the product in terms of the product vision, the product-market fit and the adoption of the product. To further clarify the difference between these two roles, let’s look at the primary responsibilities of each: Product Owner: Manages the product backlog and ensures the development team is working efficiently towards the organization’s goals. Product Manager: Owns the overall success of a product by conducting market research, developing strategy, coordinating production, coordinating the marketing and sales strategy and managing the life cycle of the product. Can The Product Owner and The Product Manager Be The Same Person? In theory, this is possible, as both roles are intimately involved in the development of the product. However, it is generally not recommended to combine the roles. The product manager has wide responsibilities across the entire organization, so if this person also acts as the product owner, they will have less time to work with the development team, and they will ultimately be less successful in managing the backlog. Product Owner Certification While not required, a product owner certification can be a great way to brush up on needed skills and to learn new things. Certification can also help those looking for a new job, as it shows potential hiring companies that you are qualified for the role. There are many different organizations offering product owner certifications, so it can be confusing to know which certification courses are valuable and which are not worth your time. We’ve looked at all of the available certification courses online, and we recommend that you stick to one of the following certification organizations. Scrum.org: Professional Scrum Product Owner (PSPO) Scrum.org offers three different certification levels: Professional Scrum Product Owner I, II and III. As the levels progress, the certifications become more rigorous. Level I certification tests for a fundamental understanding, Level II is considered an advanced certification, and Level III is for distinguished level candidates. All three certifications are available for purchase online. After paying, (all three courses combined will cost $950), you will complete an exam to receive your certification. You can find links to each of the certifications here: Professional Scrum Product Owner I (PSPO I) – $200 Professional Scrum Product Owner II (PSPO II) – $250 Professional Scrum Product Owner III (PSPO III) $500 Scrum Alliance: Certified Scrum Product Owner (CSPO) Another popular choice for certification is the ScrumAlliance organization. The ScrumAlliance also offers three different course levels. Certified Scrum Product Owner (CSPO) Advanced Certified Scrum Product Owner (A-CSPOSM) Certified Scrum Professional-Product Owner (CSP-PO) The Certified Scrum Product Owner (CSPO) course is the entry-level option. If you choose this course, you will attend an online or in-person course taught by a certified trainer. The certification must be renewed every two years. Once you’ve completed the entry-level certification course, you may register for the next advanced course. The final and most difficult course is the professional level course. Pricing on the different ScrumAlliance certifications vary, so check their website to find a course that works for you. How ProjectManager.com Helps Product Owners To be a successful product owner, you’ll need the right tools in place to manage your team’s backlog, and to collaborate efficiently with your team. ProjectManager.com has built project management software specifically for product and development teams, with all of the features you could ever need. Kanban to Groom Your Backlog To start, the software offers fully customizable kanban boards for efficient management of your backlog. Kanban boards are easy-to-use with drag and drop cards, and have rich features like time tracking, unlimited file storage and collaboration. The kanban columns are fully customizable, so you can easily build a workflow that matches the needs of your team. Dashboards to Track Progress Kanban boards are an efficient way to manage tasks and sprints, but they are not the only way to get information about your team’s work. Our software has real-time dashboards that automatically take information from your kanban board, and compiles the information into helpful charts and graphs. The dashboard shows you, at-a-glance, sprint progress, workload and other project metrics to help you know the status of your team’s work. Reporting to Share with Stakeholders Product owners also need to keep stakeholders in the loop, so we have a reporting feature to help you generate custom reports to share with them. We help you take complex data and turn it into shareable reports that your stakeholders will love.   Software Loved by Scrum Teams Around The World ProjectManager.com’s software is used every day by thousands of teams in more than 100 countries around the world. With notable customers like NASA, Volvo and Bank of America, ProjectManager.com has been a leader in the project management software industry for over 10 years. Our software has all of the tools a Scrum team could ever need, plus additional project planning tools like Gantt charts and calendars. We offer a hybrid project management solution, so both your agile teams and your project managers all get the tools to help them get organized and do amazing things. Try the software today, with a free 30 day trial. What Is Product Management? How to Design a Clear Product Roadmap How to Make a Product Vision Everyone Can Appreciate Project Roles & Their Responsibilities
Scrum是一个用于组织灵活产品开发团队的框架,其过程和指导方面极其出色,有助于提高团队生产力。Scrum很高效的原因在于清楚地定义了团队的不同角色。当角色被明确定义时,团队以及相关人员就确切地知道谁在做什么,以及对可交付成果的期望是什么。 Scrum中所有角色都十分重要,但产品负责人的身份较为特殊,因为该身份充当相关人员和开发人员之间的联络人。产品负责人对团队,业务和最终客户负责,因此能够承担这一角色的人必须优秀且全能。 什么是产品负责人? 产品负责人是Scrum团队中负责管理工作并处理和监督Sprint的个人。尽管灵活产品开发社区通常不使用这个术语,他们仍然充当scrum团队的项目经理。产品负责人代表客户的呼声,确保所有开发工作都能反映最终用户的需求。 事实上公司以不同的方式来管理产品负责人,并且产品负责人这个身份可能会根据公司的需要而变化。有些公司把产品负责人看作是一个带有战术性的,事必躬亲的工作管理者。另一些人可能会在管理产品负责人方面比较宽松,为了表示该产品的愿景。 最终产品负责人的职责将由公司和工作团队来定义。话说为止,让我们更仔细地浏览所有主要产品负责人的职责。 产品负责人的职责所在 根据官方的Scrum指南,产品负责人的首要职责是管理产品积压。这意味着对工作进行排序和优先级划分,优化工作的价值,并确保所有团队成员了解下一步需要处理哪些工作。 Scrum指南将产品负责人的责任进一步分解为五个具体项目。我们往下阅读并理解其含义。 第一,清晰地表达产品待办事项:产品负责人需要考虑客户和涉众的需求,以便建立一个强有力的工作待办事项。 第二,将产品积压中的项目进行排序,以便更好地实现目标和完成任务:这涉及根据组织的需要对积压中的所有不同任务进行优先级排序。 第三,优化开发团队执行工作的价值:产品负责人充当团队经理,与团队并肩作战,确保工作时间得以高效利用。 第四,确保产品积压清晰明了,即人人可理解,并明确scrum团队下一步要做的工作:这意味着产品积压中的每一项都应该充分准备并经过深思熟虑,以便任何查看的人都能理解该工作和重要性。 第五,确保开发团队理解产品待办事项上升到所需水平:开发团队是完成不同待办事项任务的团队,因此产品负责人需要展开共同合作以确保开发团队完全理解每个待办事项。 产品负责人与产品经理 产品负责人和产品经理区别何在?这两个头衔均用于灵活产品开发团队和组织,甚至在职责上相互重叠。不过,两者的首要区别在于工作范围。 简单地说,一个产品负责人负责开发团队的战术性和能动性管理,而一个产品经理则任重而道远,需要在产品愿景,产品与市场的契合度和产品的采用方面对产品进行战略管理。 为了进一步区分这两个角色的区别,我们来看看各自的主要职责: 产品负责人:管理产品积压,确保开发团队朝着组织的目标高效地工作。 产品经理:掌握一个产品的整体价值,在于通过进行市场调查,开发战略,协调生产,协调市场营销和销售战略以及管理产品的生命周期。 产品负责人和产品经理可以是同一个人吗? 从理论上讲可能性很大,因为这两个角色都与产品的开发密切相关。但是,一般不建议将角色组合在一起。产品经理在整个组织中担任广泛的职责,如果一个人同时担任产品负责人,那么与开发团队共事的时间就会更少,最终在管理积压方面收益甚微。 产品负责人的认证 虽非所需,但产品负责人认证来温习所需的技能和学习新事物的最佳方式。认证有助于求职者,体现在向潜在的招聘公司表明你有资格胜任这个职位。 市面上有许多不同的组织提供产品负责人认证,因此要知道哪些认证课程是有价值的,哪些不值得你花时间,甚至可能会让人感到困惑。我们查阅了网上所有可用的认证课程,我们建议您坚持选择以下认证组织之一。 Scrum.org:专业的Scrum产品所有者(PSPO) Scrum.org提供三种不同的认证级别:专业Scrum产品所有者I,II和III。随着级别的提高,认证也变得更加严格。一级认证测试用于基本理解,二级被认为是高级认证,三级为顶尖级别考生所提供。 这三种认证均可网购。付费后(所有三门课程加起来将花费950美元),您将完成一次考试以获得您的认证。您可以在以下位置找到每个认证的链接: 专业Scrum产品所有者I(PSPO I)-200美元专业Scrum产品所有者II(PSPO II)-250美元专业Scrum产品所有者III(PSPO III)-500美元 Scrum联盟:Scrum认证产品所有者(CSPO) 另一个热度高的认证首选ScrumAlliance组织。ScrumAlliance还提供三种不同的课程水平。 认证Scrum产品所有者(CSPO)高级认证Scrum产品所有者(A-CSPOSM)认证Scrum专业产品所有者(CSP-PO) Certified Scrum Product Owner(CSPO)课程是入门级选项。如果您选择本课程,将参加由认证培训师教授的在线或亲自授课的课程。认证必须每两年更新一次。一旦你完成了入门级认证课程,你可以注册下一个高级课程。最后也是最难的课程是专业水平课程。 不同的ScrumAlliance认证的定价不同,所以请仔细查看他们的网站,找到适合自己的课程。 ProjectManager.com 如何帮助产品负责人 要成为一个成功的产品负责人,你需要使用合适的技能来管理你的团队的积压工作,并与团队进行有效的合作。ProjectManager.com专门为产品和开发团队构建了项目管理软件,能为您提供需要的所有功能。 看板——整理产品积压 首先,该软件提供完全可定制的看板,以有效管理您的积压。看板是的拖放卡,上手简单,功能齐全,如时间跟踪,无限的文件存储和协作。看板列完全可自定义,因此您可以轻松地构建与团队需求相匹配的工作流。 用于跟踪进度的仪表板 看板是管理任务和sprint的一种高效方式,但看板并不是获取团队工作相关信息的唯一方式。我们的软件具有实时仪表板,自动从看板中获取信息,并将信息编译成有用的图表和图形。仪表板一目了然地向您显示sprint进度,工作负载和其他项目度量,以帮助您了解团队工作的状态。 与利益相关者共享报告 产品负责人还需要让涉众保持在循环状态,因此我们有一个报告功能来帮助您生成自定义报告并与他们共享。我们帮助您获取复杂的数据,并将其转化为您的利益相关者满意的和共享的报告。 全球Scrum团队喜爱的软件 每全球100多个国家的数千个团队使用每天使用ProjectManager.com的软件。拥有NASA,沃尔沃和美国银行等著名客户的ProjectManager.com已经在项目管理软件行业领先了10多年。我们的软件拥有Scrum团队所需要的工具,以及其他项目计划工具,如甘特图和日历。我们提供了一个混合项目管理解决方案,因此您的灵活产品开发团队和项目经理都可以获得该工具来帮助重建组织,完成令人叹为观止的大事件。今天就试试这个软件,可免费试用30天。 什么是产品管理? 如何设计清晰的产品路线图 如何做出人人都去欣赏的产品愿景 项目角色及其职责

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