Being the CEO of an LSP: What Does It Take?

成为一名语言服务提供商的CEO,需要怎么做?

2020-08-11 17:40 Wordbee Translator

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Google is known for being attentive to human resource and knows a thing or two on what the main skills and qualities of a good CEO should be. In 2008 the Mountain View company decided to conduct a research on this topic: Project Oxygen.  Project Oxygen analyzed the distinctive traits of the most competent managers, which were then included in management training programs. After a while, Project Oxygen paid off, as in the next few years Google saw a clear improvement in turnover, satisfaction, and employee performance.  That was 2008. Things move fast and change, though, especially within sectors that rely heavily on technology, like the translation and localization industry. So, let’s look at the present moment: What makes for a good CEO of a language service provider in 2020 and the coming years? How can you prepare yourself for the role? What advice would you give to future CEOs in the translation and localization industry?   To answer these question, Wordbee set things up for a live discussion and we invited four CEOs of big and mid-sized translation and localization companies active in Europe and in the US. We asked them to share their experiences of what makes a great CEO - our very own Project Oxygen in a nutshell. Here are the highlights of the discussion. CEOs are made, not born First of all, all four experts advised to keep one important thing in mind: there is no natural-born CEO, and nobody becomes a great CEO overnight. You need to build your role step by step—just as much as your company—with a combination of hard work and perseverance. You should be prepared to learn from experience, which means being willing to cover different roles and positions. Starting from the base and working your way to the top will definitely help. It’s important to draw on other CEOs’ ideas and experiences. Surround yourself with people who act with your same spirit and values but who can challenge you when necessary. Study their work to find the necessary inspiration to develop your entrepreneurial, personal, and interpersonal leadership skills. Attending events and joining industry initiatives are great ways to keep up to date with the latest trends as well as to meet like-minded people. Flexibility is at the core of all leadership styles As we all have learned in the first half of 2020, things can change slowly and then suddenly. As a CEO of a translation and localization company, you have to be prepared to adapt to all kinds of circumstances, adverse or otherwise. Learn to act quickly and effectively in certain situations. In turbulent times, don’t be afraid to change strategy to make your company future-proof. Growth strategy requires a vision If you want to ensure the success of your translation and localization company, you need to analyze its evolution and development from different perspectives as well as assess, monitor, and minimize risks. You will need to refine different strategies, identify opportunities and be ready to solve problems with innovative solutions. Overcoming challenges means paving the way to your goals.  Delegation is not abdication … and it doesn’t mean evading responsibility either. As a CEO, you’re leading a team of specialists, with different skills and experience. Rely on your ability to delegate to your team all questions that you yourself don’t have the expertise to answer and solve. Trust your team’s competences. This way you will be able to devote your time to tackle other equally or more important challenges, such as devising and implementing business strategies. Keep in mind that you are nothing without your team and that teamwork is necessary for your company to achieve the desired goals. If needed, ask your team’s opinion and reward the efforts they make. Hiring is a team effort As a CEO, it’s hard to resist the temptation of always being directly involved in staff recruitment and instead delegating this task to others. After all, choosing people is a delicate task: You want to create a team of professionals capable to work at their best. Hiring requires a whole series of elements to be considered. First of all, the professionalism and skills of the people involved. They must be able to fulfill all job requirements. But this may not be enough: the human aspect must also be assessed.  A candidate with fewer skills but determined to grow and improve may prove a winner when compared to an established professional with little enthusiasm and flexibility. So, when it comes to recruiting, pick your HR manager carefully and let him/her do his/her job; or, if you are eager to run it yourself, listen to your vendor managers, project managers and localization managers. Involve them in the selection process. Remember that the top quality of a great CEO lies in the ability to surround themselves with a solid, qualified, and reliable (management) team, to leverage their employees’ talents and help them succeed. This is the only way to move the company forward.
谷歌以关注人力资源而闻名,并在一定程度上阐释了一个优秀的CEO应该具备的主要技能和素质。 2008年,山景公司决定对此课题进行研究,即氧气项目。 氧气项目分析了最有能力的管理人员的显著特质,然后将其纳入管理培训计划。 过了一段时间,氧气项目取得成果,项目启动后的几年内,谷歌观察到在员工流动率,满意度和员工表现方面都有明显改善。 当时时值2008年。 不过,日新月异,许多事今非昔比。特别是高度技术驱动的产业,比如翻译和本地化行业。 那么,放眼当下的情况:在2020年及今后几年,一个优秀的语言服务提供商CEO需要具备什么? 你如何为这个角色做好准备? 你会给翻译和本地化行业未来的CEO们什么建议? 为了回答这些问题,Wordbee组织了一次现场讨论,我们邀请了四位活跃在欧洲和美国的大中型翻译和本地化公司的CEO。 我们请他们分享经验,如何成为一名优秀的CEO-简而言之,就是我们自创的氧气项目。 以下是此次讨论的重点。 CEO是后天造就的,不是天生的 首先,四位专家都建议要牢记一件重要的事情:没有天生的CEO,也没有人会在一夜之间成为伟大的CEO。 你需要一步一步地建立你的角色,就像建立你的公司一样,工作时既要努力也需毅力。 随时准备吸取经验,这意味着愿意担任不同的角色和职位。始于足下,勇攀顶峰,无疑大有裨益。 借鉴其他CEO的想法和经验是很重要的。寻找与你的精神和价值观相同,但又能在必要时挑战你的人, 研究他们的工作,找到必要的灵感来发展你的事业,个人和人际领导能力。 积极参加活动、走近行业前沿,是与时俱进和结识同道的好方法。 灵活性是所有领导特质的核心 2020年上半年教会我们,事情可能会量变积累,然后突然质变。 作为一家翻译和本地化公司的CEO,你要做好适应各种情况的准备,不管是逆境还是顺境。 学会在特定情况下快速有效地行动。 在动荡时期,不要害怕改变策略,为公司未雨绸缪。 增长战略需要有远见 如果你想确保你的翻译和本地化公司的成功,你需要从不同的角度分析它的演变和发展,以及评估、监控和最小化风险。 你将需要细化不同的策略,抓住机会,并准备好用创新的方案来解决问题。 克服挑战意味着为你的目标铺平道路。 让权不是让位 …也并不意味着逃避责任。 作为一名首席执行官,你领导的是一个拥有不同技能和经验的专家团队。 依靠你的能力,把你自己没有专业知识来回答和解决的所有问题委托给你的团队。 相信你的团队的能力。 这样你就能把你的时间用于解决其他同等或更重要的挑战,比如设计和实施商业战略。 记住,没有团队,你什么都不是,团队合作对于公司实现既定目标不可或缺。 如果需要,征求团队的意见,并奖励他们所做的努力。 招聘是团队的协作 作为一名首席执行官,总是渴望直接参与员工招聘,而不愿将这项任务委托给其他人。 毕竟,挑选人才是一项微妙的任务:你想要创建一个有能力以最佳状态工作的专业人员团队。 招聘需要考虑一系列的因素。 首先,相关人员的敬业精神和职业技能。 他们必须能够完成所有的工作要求。 但这可能还不够:还必须评估人品方面。 一个技能较少但决心成长和提高的应聘者,与一个缺乏热情和灵活性的老牌专业人士相比,可能反而是胜利者。 所以,在招聘时,仔细挑选你的人力资源经理,让他/她做好自己的工作; 或者,如果你渴望自己运营公司,就听听你的供应商经理、项目经理和本地化经理的意见。 让他们共同参与选拔过程。 记住,一个优秀的CEO的最高品质在于拥有一个坚实的,合格的,可靠的(管理)团队,充分利用员工的才能,帮助他们取得成功。 这是推动公司前进的唯一途径。

以上中文文本为机器翻译,存在不同程度偏差和错误,请理解并参考英文原文阅读。

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