Why deglobalization will not dampen web globalization

为什么去全球化不会抑制网络全球化

2020-05-30 05:10 Lingua Greca

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In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now in vogue. But the meaning of deglobalization varies widely. To some, deglobalization is about moving beyond your reliance on any one country for supplies or manufacturing. As this essay in Bloomberg notes: And this essay points toward the (continued) rise of nationalism around the globe: And, yes, Trump’s recent immigration “pause” is another sign of xenophobia raising its ugly head. But Trump did not need the coronavirus to put obstacles in the way of global trade and immigration; he’s been doing this from the moment he was elected. Deglobalization is a reaction to the the real and perceived dangers of globalization. Companies probably should have multiple supply channels to better avoid the challenges they suffered when China shut down for six weeks. But I don’t believe deglobalization portends the end of globalization. As companies develop new supply channels they are going to discover new markets to sell their goods and services. Globalization is a genie that has long been out of the bottle. The same goes for web globalization. Optimism is in short supply these days. But while deglobalization has a dark and gloomy feel to it, web globalization is all about growth, optimism, investment. And, based on my very isolated experiences over the past month, web globalization remains alive and well. I know of numerous companies that are expanding their global footprints this year, both geographically and linguistically. I see bricks and mortar companies exploring ways to be more virtual, not just in the US but abroad. I see a growing appreciation for relying on globally distributed teams. And I see a growing understanding for how interconnected we all are on this planet, and more empathy for those who are struggling. And, yes, too many are struggling. It is not fair that virtual companies such as Facebook should be largely immune while thousands of independent restaurants are going to be forced into bankruptcy. I live in a small town that is built around tourism and we face a challenging road ahead. But tourists will return. People will travel, go to the theater, eat out again. We just have to get through this. And we will. As I look ahead, I see web globalization emerging stronger than before, a field that not only helps organizations expand but helps them better understand the world, and the world better understand them. I remain optimistic and I hope you do as well. Bio Twitter Latest Posts The Worldly Marketer: What you need to know about web globalization best practices - May 26, 2020 Join me in reinventing the translation industry - May 14, 2020 Think outside the country (name): A world map of country name origins - May 6, 2020 Why deglobalization will not dampen web globalization - April 22, 2020 Volvo: The best global automotive website of 2020 - April 15, 2020 Twitter Facebook
二月份,当我发表2020年网络全球化报告时,冠状病毒正在全球蔓延。 自此,关于冠状病毒将如何使全球化进程倒退的讨论很多。 “去全球化”这个词现在很流行。 但去全球化的含义却千差万别。 对一些人来说,去全球化意味着不再依赖任何一个国家的供应或制造业。 正如彭博社的这篇文章所指出的: 这篇文章指出了民族主义在全球范围内(继续)兴起: 而且,没错,特朗普最近的“暂停”移民是丑陋的排外主义抬头的又一迹象。 但特朗普并不需要利用冠状病毒来在全球贸易和移民过程中设置障碍; 因为他从当选的那一刻起就一直在阻碍全球贸易和移民。 “去全球化”是应对全球化的威胁和潜在威胁的一种反应。 企业或许应该拥有多个供应渠道,以更好地避免他们在中国停工六周时所遭遇的挑战。 但我不认为去全球化预示着全球化的终结。 随着公司开发新的供应渠道,他们将发现新的市场来出售商品和服务。 全球化早已影响世界,网络全球化也是如此。 最近人们很难拥有乐观情绪。 但是,尽管去全球化给人一种黑暗和阴郁的感觉,但网络全球化却意味着增长,乐观和投资。 而且,根据我在过去一个月中隔离的经验,网络全球化仍然存在,而且发展良好。 我知道无论是在地理上还是在语言上,很多公司今年都在扩大他们的全球足迹。 我看到实体企业正在探索他们的虚拟化道路,不仅在美国,在国外也是如此。 我看到越来越多的人喜欢依赖分布在全球各地的团队。 我看到人们越来越理解我们生活的世界是如何相互联系的,对那些正在艰难生活的人们也有了更多的同情。 是的,太多的人在艰难地生活。 像脸书(Facebook)这样的虚拟公司在很大程度上可以幸免于难,而成千上万的餐厅却走向破产,这并不公平。 我住在一个依赖旅游业发展的小镇,我们的未来无法预料,将充满挑战。 但游客会回来的。 人们会去旅行,去剧院,再去外面吃饭。 我们只需要度过难关。 我们也一定能做到。 展望未来,我发现网络全球化比以前更加强大,这个领域不仅帮助企业发展壮大,而且帮助他们更好地理解世界,世界也更好地理解他们。 我始终保持乐观心态,希望你也如此。 生物 推特 最新发布 全球市场商人:关于全球化的最佳实例你想了解什么——2020年5月26日 和我一起重塑翻译行业-2020年5月14号 畅想国外(取名):全球国名起源分布图-2020年5月6号 为什么去全球化不会抑制网络全球化--2020年4月22日 沃尔沃:2020年度全球最佳汽车网站-2020年4月15日 推特 脸书

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